Lei Asato Email & Phone Number

My role guides and supports a team of event managers that plan and execute onsite events at Google's main campus in Mountain View. I work with direct reports to identify areas of improvement, growth opportunities and client interactions. Assist in recruiting and onboarding new employees. Lead team and partner meetings to drive collaboration and develop standard levels of service. Direct KPIs for projects involved with program improvements and standardizations.

Maritz Global Events manages internal events at Google My role intakes, plans and executes over 50 events per month, utilizing internal and external facing Google tools and resources to communicate event requests and measure volume metrics. Professionally interface with clients gathering key information and stakeholders. Coordinate with partner teams across catering, facilities, transportation and security from singular event experiences to building on operational logistics and improvement across all teams. Manage and coach onsite event support team.

San Francisco Bay Area

Olivia Travel is a premier travel and charter brand, catering to travel needs of LGBTQ+ women. My role worked cross departmentally to manage programmatic and operational elements for dozens of international trips annually - including travel, vendor relationships, data management, informational guidebooks, designing and creating programs, events and customer service. Regularly interacted with email marketing platforms and advanced booking technology applications to communicate and store customer facing information. Built and implemented efficiency improvements to internal workflow and external interface saving over 80 hours of labor annually. Designed 10 new social and interactive programs targeting a wide inclusive range of demographics, including creating over 50 social media content pieces.

San Francisco Bay Area

TRAVEL/TRIP OPERATIONSManual input of inventory data into reservation system for final end customer sale including rooms, travel insurance, extra night add ons. Direct contact with charter vendors to submit guest manifests of data including room assignments, special requests, medical/dietary requests, etc. Carefully tracking deadlines and deliverables for trip specs to fulfill standard expectations for guests on different trip types (resorts, cruises, riverboats, etc)EMAIL MARKETING AND INFORMATION COMMUNICATIONS Develop marketing emails for different trip types to disperse trip information and updates to booked guests. Creating landing page with form integration to better utilize Hubspot email marketing platform encouraging a better response rate from guests.OFFICE ADMINISTRATIONImplemented new technology system application for in house - large volume shipping, over 700 pcs. Daily maintenance of customer email application where liability forms are collected. Streamlined use of printer technology for in house printing for direct customer end useCUSTOMER SERVICETravel as staff on trips and provide high quality customer service to travelers – longest 10 day duration. Coordinate with staff onsite to resolve any issues that may occur.

San Francisco Bay Area

ADMINISTRATIONS AND OPERATIONS MANAGEMENTDaily operations of visitor information center (ViC) w/over 300K annual visitors, daily staff: 6, overall staff: 35Long term planning: staffing (recruiting/retaining), $1M budget management (revenue/labor), goal setting Procedural documentation: Develop plans for Visitor Experience Programs and new ViC at Moscone CenterEVENTS Planning: solicitations of vendors/partners, timelines (promotion/communications/execution), logisticsPromotion: create marketing briefs, develop Eventbrite page, collaborate with community merchant’s assoc.Evaluation: survey attendees to events, conversion rate attendance tracking, budget per event and FY MYSF TOURISM INDUSTRY CERTIFICATION PROGRAM (www.sftravel.com/mysf) Operations of industry professional graduate community over 500 members, over 300 active participants Promote program: Tradeshows, Industry networking, Assist collateral development, Eventbrite events Track graduates engagement (Salesforce), satisfaction (Survey Monkey), PARTNERSHIPSMembership management including communication, leveraging resources, and engaging with local communityStrategic partnership administration: deliverables to partners, creation of benefits deck for internal useAuditing member information on SF Travel website

San Francisco, California

Supervise staff and volunteers assisting visitors to the city of San Francisco. Manage special projects associated with Visitor Experience in San Francisco Travel Association.

Caltrans/Amtrak California

Electronically survey California Amtrak train riders about experience. Travel from 1 - 6 nights with minimal supervision. Work cohesively with a team from 2 to 6 to reach proper sample numbers.

Santa Barbara, California Area

Curriculum Development:- Research and organize curriculum around a learning based cooking lab for community college students- Track and record hours for students to meet grading requirements- Create standards for grading- Chart and plan enough hours/events for students to meet expectationsEvent Administration:- Develop BEOs for events - Negotiate and order food from established local vendors- Set preparation standards and timing for events- Prep and cook, before and during events- Manage a student team of 2-15 during prep, service, and clean up- Manage a paid staff of 2-4 during prep, service, and clean upSBCC Summer Dinner Series:- Create new summer program to facilitate employment of students during summer when school is not in session- Conceptualize, market, and execute event - Purchase props, decorations, and games for certain events- Manage team to facilitate activations during events

Bachelor Of Applied Science (B.A.Sc.), Recreation, Parks And Tourism Administration

Activities and Societies: Asked to become an instructor's aide after first semester attending university.Earned my Bachelors of Science.

Associate Of Science (As), Restaurant, Culinary, And Catering Management/Manager

AS in Culinary Arts & Hospitality Management AA in Communication

High School Diploma

General high school coursework. Participate in high school level, school associated sports leagues.