 Responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations.  Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.  Develops and visions the annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress. Prepares on a timely basis the monthly marketing “communications” report to each hotel.  Plays a key role in reputation management; acts as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of prospective decisions, developing key messages and managing issues and crisis communications. Regular training to hotel staff to keep brand standards awareness. Conduct media FAM to develop the hotel marketing images and awareness and gain more exposure for hotels. Ensures press kit information is comprehensive and kept up-to-date. Manage and coordinate all media pitching and hotel promotion activities of Banyan Tree Hotels in Yunnan region, including the Yunnan area hotel experiences, production designs, media resource integration and exposures.

 Plan and control the marketing budget in monthly and yearly basis, develop and execute the strategic PR Plan for hotel. Effectively maintain thorough, accurate and quality media contact database, including online publications and resource materials. Engages in media relations by actively managing professional relationships with local and regional media that benefit the hotel and company.  Concern, monitor and analysis the dynamic of competitor hotels. Understands Hotel’s marketplace; well-informed of market trends, including evaluating competitive PR investment; and implements change as dictated by market requirements. Update the fact sheets and hotel brochures regularly, make sure all the brochures are meet the brand standards. Manage the image and reputation management for hotel. Arrange the PR activities (Including the Wedding Fair, FB Feast, Cocktail Party & CSR activities), conduct media FAM to develop the hotel marketing images and awareness and gain more exposure for hotel. Participates in the press events/trips organized by the regional PR offices as required. Assisting with photo shoots and supporting social PR. Maintain the hotel official website, manage the hotel official WeChat, Weibo and other social media channels. Leverage social media channels to amplify key messages and activities, elevating the importance of strategic and creative communication  Manage and lead the department, including staff recruitment, staff training, team building and staff performance reviews.  Maximizes advertising budget by ensuring that the hotel's creative message and media activities are proactive and creative; also capitalize on unique and newsworthy stories as well as leveraging unexpected opportunities and maximize the hotel exposures in the market to gain and maintain the branding awareness. Secure opportunities, direct and attend hotel sponsored events, and develop targeted partner relationships.

 Assist to deal with the daily executive works. Organize weekly meetings with departments, monthly meeting with projects- keeping minutes and following up with necessary actions. Collating documents, reporting and executive emails; Assist to communicate with local government about hotel basic issues.

 Be trained and performed in various key job functions to gain an understanding of the daily operations within all departments.  Experienced in all aspects of managing a hospitality business, including knowledge of seasonal business, market competition, marketing, sales and budgeting. Rotated between hotel departments, gained valuable industry knowledge and management skill. Departmental rotations include: Rooms Division (Front Desk, Housekeeping, Guest Services); Food & Beverage (Restaurants, Room Service, Banquets); Mice team.