Lei Yang Email & Phone Number

Edmonton, Alberta, Canada

Implemented a new Customer Relationship Management System (CRM) and Sales Tracking Platform, driving sales and enhancing customer management. Successfully acquired heavy-duty machines and scrap metal through auctions, improving operational efficiency. Established and managed social media accounts to boost brand awareness and attract new clients.Led the acquisition of the CNOOC Scrap Metal Project in Long Lake, Alberta, showcasing expertise in client acquisition and project management. Secured Energy Saving Fundings for office and yard renovations, demonstrating resourcefulness. Conducted research on environmental compliance in Alberta's coal mines and orphan wells.Directed compliance applications for Webber Naturals' entry into the Chinese market and identified business opportunities in Asia. Diversified sales channels to increase sales of Webber Naturals products, achieving success with an inventory clearance campaign. Collaborated with industry associations and government bodies to identify key natural foods for overseas trade and optimized warehouse operations for efficient customer deliveries.

Luwan District, Shanghai, China

Led a commercial team of twenty staff members catering to renowned international jewelry brands and FMCG clients, resulting in an annual revenue of six million. Additionally, spearheaded the development of two to three new business ventures per season. Provided cross-team support for daily company operations to the CEO.Milestone Projects:• Orchestrated the opening of ENZO's new flagship store and celebrity dinner in Macau, along with nationwide workshop seminars.• Led the project for ENZO's new product gala dinner and 14SS runway show in Beijing.• Successfully launched new product lines, ELEVA and QINTI, for Abbott in Beijing and Shanghai.• Managed endorsement press conferences with top celebrities for Abbott, handling communication and negotiations with their teams.• Planned and executed exhibitions for the ten-year anniversary ceremony of comedy image DAODAO and the launch of new products for Bali furniture brand WARISAN.• Reported directly to the CEO since 2015, overseeing new client pitches and daily company operations.

Huangpu District, Shanghai, China

Established Shanghai branch company in collaboration with business partners, overseeing all aspects of its formation, including recruitment, team structuring, and daily operations. Led efforts in new business development and provided strategic direction for team management.Milestones:• Developed standardized operational procedures and documentation systems for a new team.• Orchestrated the launch event and coordinated ten-city roadshows for the PEUGEOT 4008.• Spearheaded the launch event for Puma's new GLOW series and managed the night running campaign.• Planned and executed family-day events for ROCHE Shanghai.• Collaborated with Maurice Richard Hennessy on a nationwide promotion for HENNESSY RICHARD COGNAC.• Organized the Asian Pacific annual conference, dinner, and after-party for DIOR.• Worked with the production team to provide design, manufacturing, and maintenance services for CARTIER.• Managed the opening ceremony for the new flagship store of ROGER VIVIER in Shanghai.

Xuhui District, Shanghai, China

Began as a Senior Account Executive and earned promotion to Account Manager within one year.Assisted the Account Director in developing new business opportunities, organizing and preparing events for FORTUNE 500 clients.Contributed to generating an annual revenue of three million CNY.Milestone Projects: • Collaborated with a team to manage the new product launch for METERSBONWE and the APAC conference for HUNTSMAN.• Orchestrated the integration of the grand opening ceremony for a leading IKEA store in Beijing.• Led a team in managing the competition section of the SCANIA Truck Drivers Champions event.• Successfully launched new products for both CLARKS and TIMBERLAND brands.

Pudong, Shanghai, China

Assisted team lead in organizing internal and marketing events, as well as daily administrative operations.Collaborated closely with the marketing department to facilitate the creation of brand video content.Coordinated and executed annual marketing conferences and dinner ceremony performance events.

Master Of Business Administration - Mba, Energy Finance

Bachelor Of Science, Mathematics And Applied Mathematics - Finance Engineering