• Redesigned landing pages for In-Car Wi-Fi, simplifying the path to purchase. Resulted in a 210% rise in engagement, 80% lower bounce rate, and 40% higher conversions.• Saved $70K+ annually by transitioning from a custom database to a public API, eliminating 80+ hours of manual updates per year.• Led a team to launch the online user experience for AT&T Internet Air, a 5G internet service. • Collaborated with cross-functional teams to develop a launch strategy, path-to-purchase, and messaging.• Promoted from Sr. Copywriter to Content Strategist due to outstanding performance on major projects.

• Consulted Fortune 500 companies on their international and multilingual marketing challenges, designing 30+ bespoke multicultural marketing programs.• Partnered with the sales team to create strategies and develop proposals, resulting in ~$1M in revenue annually.• Taught classes and led workshops to educate internal employees and customers about multicultural and multilingual marketing programs.• Promoted in first 6 months for outstanding performance and a collaborative, friendly attitude, working well with others.

• Managed 50+ monthly content updates across blogs, newsletters, and product pages, ensuring consistency and quality while speeding up publication.• Created content templates that cut production time by 10%, allowing the team to focus on strategic projects and enhance overall efficiency.• Developed a Twitter strategy that increased followers by 30% and boosted engagement by 3%, strengthening the brand’s social media presence.

• Surpassed growth targets for followers, traffic, and engagement by 20% through targeted B2B campaigns.• Boosted monthly engagement by 200% with a strategic storytelling approach on LinkedIn and Twitter.• Leveraged website analytics to design a campaign that increased traffic by 35% and became AT&T’s top-performing content for six months.

• Grew social media audience to 300,000 in 12 months through targeted content and engagement strategies.• Boosted fan engagement by 150% using targeted ads and curated content.• Increased web traffic by 40% in 6 months by leading cross-functional marketing campaigns.• Promoted twice in 9 months for driving significant growth and engagement.

Tactically managed select programs for social media, celebrity relations, entertainment PR, influencer marketing, and U.S.-based Hispanic PR programs.• Played key role in establishing corporate social media program• Achieved 80% fan growth in the first year, resulting in 14.5 MM fans• Planned and facilitated first social media marketing summit for 200 colleagues and partners• Grew brand ambassador program to over 200 active participants• Planned event that resulted in trending Twitter hashtag• Managed day-to-day activities for five PR and marketing agencies• Started in a temporary role and was promoted twice • Relocated to New York to open a new office, and play a key part of a new team