Leidy Arévalo

Leidy Arévalo Email and Phone Number

Public Relations Communications Specialist at Freelance Marketing and Creative Services @
Leidy Arévalo's Location
Charlotte Metro, United States
Leidy Arévalo's Contact Details

Leidy Arévalo work email

Leidy Arévalo personal email

n/a

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About Leidy Arévalo

A ravenous foodie with an under utilized gym membership and big appetite for creative thinking. With seven comprehensive years of experience, mostly in entertainment PR (Knott's Berry Farm - gotta love the funnel cake and boysenberry anything), and health care corporate communications. Throughout my career I have learned that every brand has a story to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between brand and consumer. Sometimes I am the consumer if it involves food. My specialties include results-oriented communications planning and strategy, brand awareness, event planning and independently lead multiple cross-functional teams.

Leidy Arévalo's Current Company Details
Freelance Marketing and Creative Services

Freelance Marketing And Creative Services

Public Relations Communications Specialist at Freelance Marketing and Creative Services
Leidy Arévalo Work Experience Details
  • Freelance Marketing And Creative Services
    Public Relations Communications Specialist
    Freelance Marketing And Creative Services Mar 2019 - Present
    Charlotte, North Carolina Area
  • The Cauldron Spirits And Brews
    Marketing And Public Relations Consultant
    The Cauldron Spirits And Brews Jan 2016 - Present
    Buena Park
    Created, planned, coordinated and launched a local and national campaign for grand opening of The Cauldron Spirits and Brews. Crafted press releases, media advisories, fact sheets, client biographies and promotional "attention-getters." Manage and create content for brand across multiple channels i.e. Website, Google Business, Yelp, Foursquare, Instagram and Facebook. Coordinated and executed photo shoot that highlights the establishment's food and unique theme. Created advertising using Adobe Creative Suite and Illustrator.
  • Molina Healthcare
    Community Relations Specialist
    Molina Healthcare Apr 2016 - Apr 2018
    Long Beach, Ca
    Molina Healthcare, Inc., Long Beach, Ca. April 2016 – April 2018Community Relations - Corporate CommunicationsManaged four of Molina’s largest and diverse health plans across the country: California, New Mexico, Texas and the Commonwealth of Puerto Rico, in addition to Wisconsin and Mississippi - all across several government funded lines of business. Developed and nurtured strong relationships with bilingual health care journalists and internal parties including health plan presidents, medical directors, community engagement directors, government agencies, among other stakeholders. In each state I worked closely with community leaders to create opportunities for families in need of basic essentials and educational activities for their children. Performed on-air interviews in English and Spanish, with local and national new outlets. Lead translator and interpreter.Molina Healthcare is a nationwide nonprofit Fortune 500 company that offers managed care services to millions of individuals and families who receive their care through Medicaid, Medicare and other government funded programs in multiple states.KEY ACCOMPLISHMENTS: • Managed a series of award-winning community relations programs for families and children in undeserved communities• Successfully launched the health plan’s Marketplace expansion into Orange County by sourcing interviews with senior leaders in key publications and increased media coverage through community events • Assisted in the development, promotion and implementation of statewide initiatives including outreach events for children, healthcare education, and incentive programs
  • Knott'S Berry Farm
    Public Relations Manager
    Knott'S Berry Farm Jul 2013 - 2016
    Buena Park, Ca
    Spokesperson and driving force behind the public relations for Knott’s Berry Farm theme park, Knott’s Hotel, Knott’s Soak City and the MarketPlace. Managed the reputation of each, helped develop strategic, cohesive external and internal communications, including a focus on digital publicity. Created and cultivated strong relationships with regional, nationwide, global and online journalists and influencers. Performed on-air interviews in English and Spanish, with local and national news outlets. Worked in partnership with key stakeholders, global destination marketing organizations/conventions and visitors bureau. In partnership with the entertainment department, successfully created a new curriculum for the Adventures in Education program where our goal was to enhance school curriculum with specially designed programs that correlate to grade-appropriate California State Standards and immerse students in the learning process.• A key member of the marketing and public relations team who helped propel Knott's Berry Farm to its highest attendance in history• Spearheaded a fully integrated, bilingual public relations and social media campaign for the inaugural Boysenberry Festival, which resulted in unprecedented coverage: 4.9 million impressions. The campaign also procured viral exposure of the Fun Bun #funbun• Dramatically increased awareness of the theme park's coverage using a combination of Cision list building, research and regular monitoring of industry related coverage, giving way to new, firmly established relationships with BuzzFeed, Thrillist, Yelp, Huffington Post, CNN, KTLA, the Orange County Register, and the LA Times• Successfully planned and executed numerous large-scale events for the launch of new campaigns, including the Boysenberry Festival, Knott’s Scary Farm and Knott’s Merry Farm, with over 500 media (traditional and digital) attending. Each event averaged 2 million impressions
  • Knott'S Berry Farm
    Public Relations Specialist
    Knott'S Berry Farm Mar 2011 - Jul 2013
    Buena Park, Ca
    Built and managed awareness and interest for the theme park. Assisted in managing the flow of information to the public for the company. Also charged with utilizing and managing Social Media platforms to promote Knott’s Berry Farm. Successfully planned and produced six large park-wide events which hosted more than 3,500 attendees. Performed on-air interviews in English and Spanish, with local and national news outlets. Facilitated film shoots with the production crews and various departments of Knott’s Berry Farm on proposal evaluations, contracts and shot list approvals. KEY ACCOMPLISHMENTS: • Identified relevant media influencers for each seasonal event resulting in 20-30% increase in impressions and overall engagement • Spearheaded over a dozen social media contests, namely: Monster Makeover (Knott’s Scary Farm), Camp Spooky photo contest, Season Passholder photo contest, Instagram #knottsberryfarm contest, and Knott’s love story, which resulted in an average of 25% increase in likes, engagement and shares.• Successfully developed and implemented social media plans and specific tactics across all channels of social media (Facebook, Twitter, YouTube, & Instagram) for key annual events as well as additional identified opportunities• Strategically developed social media videos, such as the 2012 summer video series (12.7k views), 2013 Knott’s Scary Farm overview video (30.5k views) and Knott’s Merry Farm video series (7k views)
  • Knott'S Berry Farm
    Representative, Social Media
    Knott'S Berry Farm Mar 2011 - Jul 2013
    Buena Park, Ca
    Developed, implemented, monitored, and tracked the park’s social marketing objectives and specific tactics across all channels, thereby ensuring maximum targeted exposure. Successfully managed the brand’s reputation across all social media platforms and regularly updated the Park’s website, events listings, media center, and theme park information. Executed large-scale blogger and influencer events. KEY ACCOMPLISHMENTS: • Identified relevant media influencers for each seasonal event resulting in 20-30% increase in impressions and overall engagement • Spearheaded over a dozen social media contests and campaigns, namely: Monster Makeover (Knott’s Scary Farm), Camp Spooky photo contest, Season Passholder photo contest, Instagram #knottsberryfarm contest, and Knott’s Love Story, which resulted in an average of 25% increase in likes, engagement and shares.• Successfully developed and implemented social media plans and innovative tactics across all social media channels (Facebook, Twitter, YouTube, & Instagram) for key annual events as well as additional identified opportunities• Strategically developed social media videos, such as the 2012 summer video series (12.7k views), 2013 Knott’s Scary Farm overview video (30.5k views) and Knott’s Merry Farm video series (7k views)
  • Wells Fargo
    Stage Director
    Wells Fargo Mar 2008 - Mar 2011
    Corona, California, United States
    Essential representative of Wells Fargo Bank tasked with creating grassroots marketing events and other activities that generated foot traffic for the growth and increase in the company’s revenue. Lead translator for transactions, loan contracts, guest concerns and sales.KEY ACCOMPLISHMENTS: • Demonstrated superior customer service skills and relationship building skills which earned the prestigious award of Wells Fargo’s Southern California district top Stage Director, out of hundreds of candidates • Implemented and oversaw all marketing and public relations initiatives for the branch
  • Bank Of America
    Lead Teller
    Bank Of America Mar 2005 - Mar 2007
    Responsible for making deposits, withdrawals, transfers, change orders and other account maintenance activities mainly for business clients.

Leidy Arévalo Skills

Public Relations Social Media Event Planning Facebook Public Speaking Event Management Press Releases Publicity Microsoft Office Microsoft Word Social Media Marketing Copy Editing Photoshop Team Building Copywriting Strategic Media Relations Brand Management Storytelling Crisis Management Powerpoint Microsoft Excel Speech Writing Brand Pr Creative Pitching Team Leadership Team Management Production Management Spanish Translation Social Networking Microsoft Powerpoint Entertainment Instagram Content Development Media Analysis Post Event Analysis Integrated Marketing Communications Planning Press Material Development English To Spanish Digital Publicity Leadership Media Relations Writing Marketing Strategy Marketing Video Television Event Production Blogging Adobe Photoshop Digital Media

Leidy Arévalo Education Details

Frequently Asked Questions about Leidy Arévalo

What company does Leidy Arévalo work for?

Leidy Arévalo works for Freelance Marketing And Creative Services

What is Leidy Arévalo's role at the current company?

Leidy Arévalo's current role is Public Relations Communications Specialist at Freelance Marketing and Creative Services.

What is Leidy Arévalo's email address?

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What is Leidy Arévalo's direct phone number?

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What schools did Leidy Arévalo attend?

Leidy Arévalo attended California State University-Fullerton.

What skills is Leidy Arévalo known for?

Leidy Arévalo has skills like Public Relations, Social Media, Event Planning, Facebook, Public Speaking, Event Management, Press Releases, Publicity, Microsoft Office, Microsoft Word, Social Media Marketing, Copy Editing.

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