Leidy Arévalo Email & Phone Number

Charlotte, North Carolina Area

Buena Park

Created, planned, coordinated and launched a local and national campaign for grand opening of The Cauldron Spirits and Brews. Crafted press releases, media advisories, fact sheets, client biographies and promotional "attention-getters." Manage and create content for brand across multiple channels i.e. Website, Google Business, Yelp, Foursquare, Instagram and Facebook. Coordinated and executed photo shoot that highlights the establishment's food and unique theme. Created advertising using Adobe Creative Suite and Illustrator.

Long Beach, Ca

Molina Healthcare, Inc., Long Beach, Ca. April 2016 – April 2018Community Relations - Corporate CommunicationsManaged four of Molina’s largest and diverse health plans across the country: California, New Mexico, Texas and the Commonwealth of Puerto Rico, in addition to Wisconsin and Mississippi - all across several government funded lines of business. Developed and nurtured strong relationships with bilingual health care journalists and internal parties including health plan presidents, medical directors, community engagement directors, government agencies, among other stakeholders. In each state I worked closely with community leaders to create opportunities for families in need of basic essentials and educational activities for their children. Performed on-air interviews in English and Spanish, with local and national new outlets. Lead translator and interpreter.Molina Healthcare is a nationwide nonprofit Fortune 500 company that offers managed care services to millions of individuals and families who receive their care through Medicaid, Medicare and other government funded programs in multiple states.KEY ACCOMPLISHMENTS: • Managed a series of award-winning community relations programs for families and children in undeserved communities• Successfully launched the health plan’s Marketplace expansion into Orange County by sourcing interviews with senior leaders in key publications and increased media coverage through community events • Assisted in the development, promotion and implementation of statewide initiatives including outreach events for children, healthcare education, and incentive programs

Buena Park, Ca

Spokesperson and driving force behind the public relations for Knott’s Berry Farm theme park, Knott’s Hotel, Knott’s Soak City and the MarketPlace. Managed the reputation of each, helped develop strategic, cohesive external and internal communications, including a focus on digital publicity. Created and cultivated strong relationships with regional, nationwide, global and online journalists and influencers. Performed on-air interviews in English and Spanish, with local and national news outlets. Worked in partnership with key stakeholders, global destination marketing organizations/conventions and visitors bureau. In partnership with the entertainment department, successfully created a new curriculum for the Adventures in Education program where our goal was to enhance school curriculum with specially designed programs that correlate to grade-appropriate California State Standards and immerse students in the learning process.• A key member of the marketing and public relations team who helped propel Knott's Berry Farm to its highest attendance in history• Spearheaded a fully integrated, bilingual public relations and social media campaign for the inaugural Boysenberry Festival, which resulted in unprecedented coverage: 4.9 million impressions. The campaign also procured viral exposure of the Fun Bun #funbun• Dramatically increased awareness of the theme park's coverage using a combination of Cision list building, research and regular monitoring of industry related coverage, giving way to new, firmly established relationships with BuzzFeed, Thrillist, Yelp, Huffington Post, CNN, KTLA, the Orange County Register, and the LA Times• Successfully planned and executed numerous large-scale events for the launch of new campaigns, including the Boysenberry Festival, Knott’s Scary Farm and Knott’s Merry Farm, with over 500 media (traditional and digital) attending. Each event averaged 2 million impressions

Buena Park, Ca

Built and managed awareness and interest for the theme park. Assisted in managing the flow of information to the public for the company. Also charged with utilizing and managing Social Media platforms to promote Knott’s Berry Farm. Successfully planned and produced six large park-wide events which hosted more than 3,500 attendees. Performed on-air interviews in English and Spanish, with local and national news outlets. Facilitated film shoots with the production crews and various departments of Knott’s Berry Farm on proposal evaluations, contracts and shot list approvals. KEY ACCOMPLISHMENTS: • Identified relevant media influencers for each seasonal event resulting in 20-30% increase in impressions and overall engagement • Spearheaded over a dozen social media contests, namely: Monster Makeover (Knott’s Scary Farm), Camp Spooky photo contest, Season Passholder photo contest, Instagram #knottsberryfarm contest, and Knott’s love story, which resulted in an average of 25% increase in likes, engagement and shares.• Successfully developed and implemented social media plans and specific tactics across all channels of social media (Facebook, Twitter, YouTube, & Instagram) for key annual events as well as additional identified opportunities• Strategically developed social media videos, such as the 2012 summer video series (12.7k views), 2013 Knott’s Scary Farm overview video (30.5k views) and Knott’s Merry Farm video series (7k views)

Buena Park, Ca

Developed, implemented, monitored, and tracked the park’s social marketing objectives and specific tactics across all channels, thereby ensuring maximum targeted exposure. Successfully managed the brand’s reputation across all social media platforms and regularly updated the Park’s website, events listings, media center, and theme park information. Executed large-scale blogger and influencer events. KEY ACCOMPLISHMENTS: • Identified relevant media influencers for each seasonal event resulting in 20-30% increase in impressions and overall engagement • Spearheaded over a dozen social media contests and campaigns, namely: Monster Makeover (Knott’s Scary Farm), Camp Spooky photo contest, Season Passholder photo contest, Instagram #knottsberryfarm contest, and Knott’s Love Story, which resulted in an average of 25% increase in likes, engagement and shares.• Successfully developed and implemented social media plans and innovative tactics across all social media channels (Facebook, Twitter, YouTube, & Instagram) for key annual events as well as additional identified opportunities• Strategically developed social media videos, such as the 2012 summer video series (12.7k views), 2013 Knott’s Scary Farm overview video (30.5k views) and Knott’s Merry Farm video series (7k views)

Corona, California, United States

Essential representative of Wells Fargo Bank tasked with creating grassroots marketing events and other activities that generated foot traffic for the growth and increase in the company’s revenue. Lead translator for transactions, loan contracts, guest concerns and sales.KEY ACCOMPLISHMENTS: • Demonstrated superior customer service skills and relationship building skills which earned the prestigious award of Wells Fargo’s Southern California district top Stage Director, out of hundreds of candidates • Implemented and oversaw all marketing and public relations initiatives for the branch

Responsible for making deposits, withdrawals, transfers, change orders and other account maintenance activities mainly for business clients.