Leif Melvin Email & Phone Number

Montreal, Quebec, Canada

Chicago, Illinois, United States

Greater Chicago Area

Chicago, Il

Chicago

•Lead merchandising and promotional strategy across digital marketing channels to deliver on DTC business objectives for Contigo® (SEM, CRM, SEO, and UX)•Evaluate engagement and efficiency KPIs and collaborate with partner agencies to discover opportunities for growth or refinement (SEM, CRM, and SEO)•Lead DTC enterprise integrations across the portfolio of beverage brands (BazaarVoice, ExactTarget, SAP, PIM)•Foster strong relationships with partner agencies (SEM and web dev) to ensure an efficient use of budget and optimal resource allocation•Establish KPIs for digital channels, track, and prepare monthly dashboard with succinct analysis in order to prioritize efforts based on highest yield•Outlined 90-day objectives and onboarded Digital Marketing Coordinator

Chicago

•Lead Contigo responsive redesign project. Established brief and success metrics to meet project goals. Led agency search and managed relationship to deliver on time and on budget•Refined KPIs for each channel & established a leaner monthly marketing dashboard for leadership•Led SEM strategy and managed agency optimization across Google, Bing and Amazon AMS. •Led CRM strategy & execution of traditional and automated email campaigns (MailChimp, ExactTarget, SendGrid).•Worked cross-functionally on platform transitions (Microsoft Nav and Magento)•Worked with Product Development to create new product launch process to streamline new item setup on DTC & retailer.coms•Outlined 90-day objectives and onboarded Social Media Coordinator.

Chicago, Il

•Worked cross-functionally re-platform DTC to Magento Enterprise on September 2013•Established social media strategy and success KPIs •Executed marketing calendar across digital marketing channels (email, social, SEM, etc.)•Outlined and executed SEO strategy/tactics and improved organic ranking across key non-brand category terms •Worked closed with Google Rep to implement efficient SEM campaigns to drive brand awareness and on-site engagement.

Des Plaines, Il

Greater Milwaukee Area

Aurora Health Care is an integrated not-for-profit health care provider serving communities throughout eastern Wisconsin and Northern Illinois.

Chicago, Il

Established in Chicago (2003), Iris is the largest professional-reading organization in the U.S., leading the industry in reading techniques that save time and boost productivity. Iris’ mission is “to teach practical professional-reading techniques to students and business professionals that help create more time and boost productivity.”

Chicago, Il

The Chicago hostel is both a place to stay while traveling and also a place to learn about cultural understanding. The HI-USA mission is “to help all, especially the young, gain a greater understanding of the world and its people through hostelling.” Hostelling is educational travel, local and global, using educational programs and hostels to facilitate interaction between travelers and community members, and to promote discovery of local cultures, the world and ourselves.

For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. As the nation’s largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”), ages 6 through 18, in communities across the country.

Bachelors Of Arts Journalism And Minor In Nonprofit Management, Public Relations

Activities and Societies: Kappa Sigma - Beta Theta, Big Brothers Big Sisters

Education record

Waldorf schools offer a developmentally appropriate, experiential, and academically rigorous approach to education. They integrate.

Education record