Leif Melvin work email
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Leif Melvin personal email
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I am a passionate eCommerce & Growth Marketing professional with a proven track record of growing brands and teams. Over the past six years, I have led the Digital Team at YouCopia, an emerging Storage & Organization brand.Over my 10+ years in eCommerce, I've learned that there is no universal playbook for driving growth. A brand’s strategies for acquisition, conversion, and retention must be tailored to its product/market fit, brand position, and the customer’s journey. Every category and business is unique, with its own set of challenges. I’m a big believer in building a tight-knit digital team that is knowledgeable in all aspects of the digital tech stack, as technical knowledge leads to more creative and efficient marketing.My current tech stack: Skai, Klaviyo, Helium10, Perpetua, Heap, mixpanel, Amazon Vendor Central, AMS, Syndigo, Bazaarvoice, Optimizely, Brand24, GA, PowerReviews, Burst, Shopify, snowball, Zendesk, Asana, Atlassian Suite, Google & Microsoft Office Suite (Excel, Teams automation nerd), and Typeform
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Head Of EcommerceSeg Products Aug 2023 - Aug 2024Montreal, Quebec, Canada -
FounderVera To Odin Jun 2023 - Jul 2023Chicago, Illinois, United States -
Director Of Ecommerce & Digital MarketingYoucopia Apr 2017 - May 2023Greater Chicago Area -
Digital Marketing ManagerYoucopia May 2017 - Jan 2019
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Digital Crm ManagerNewell Brands Feb 2017 - Apr 2017Chicago, Il -
Digital Marketing AnalystNewell Brands Feb 2016 - Jan 2017Chicago•Lead merchandising and promotional strategy across digital marketing channels to deliver on DTC business objectives for Contigo® (SEM, CRM, SEO, and UX)•Evaluate engagement and efficiency KPIs and collaborate with partner agencies to discover opportunities for growth or refinement (SEM, CRM, and SEO)•Lead DTC enterprise integrations across the portfolio of beverage brands (BazaarVoice, ExactTarget, SAP, PIM)•Foster strong relationships with partner agencies (SEM and web dev) to ensure an efficient use of budget and optimal resource allocation•Establish KPIs for digital channels, track, and prepare monthly dashboard with succinct analysis in order to prioritize efforts based on highest yield•Outlined 90-day objectives and onboarded Digital Marketing Coordinator
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Digital Marketing AssociateNewell Rubbermaid Jan 2015 - Jan 2016Chicago•Lead Contigo responsive redesign project. Established brief and success metrics to meet project goals. Led agency search and managed relationship to deliver on time and on budget•Refined KPIs for each channel & established a leaner monthly marketing dashboard for leadership•Led SEM strategy and managed agency optimization across Google, Bing and Amazon AMS. •Led CRM strategy & execution of traditional and automated email campaigns (MailChimp, ExactTarget, SendGrid).•Worked cross-functionally on platform transitions (Microsoft Nav and Magento)•Worked with Product Development to create new product launch process to streamline new item setup on DTC & retailer.coms•Outlined 90-day objectives and onboarded Social Media Coordinator.
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Marketing AssociateIgnite Usa Feb 2013 - Jan 2015Chicago, Il•Worked cross-functionally re-platform DTC to Magento Enterprise on September 2013•Established social media strategy and success KPIs •Executed marketing calendar across digital marketing channels (email, social, SEM, etc.)•Outlined and executed SEO strategy/tactics and improved organic ranking across key non-brand category terms •Worked closed with Google Rep to implement efficient SEM campaigns to drive brand awareness and on-site engagement. -
Online Marketing CoordinatorResurrection Health Care Feb 2012 - Feb 2013Des Plaines, Il -
Social Media ProducerAurora Health Care Sep 2011 - Jan 2012Greater Milwaukee AreaAurora Health Care is an integrated not-for-profit health care provider serving communities throughout eastern Wisconsin and Northern Illinois. -
Public RelationsIris Speed Reading Apr 2011 - Jul 2011Chicago, IlEstablished in Chicago (2003), Iris is the largest professional-reading organization in the U.S., leading the industry in reading techniques that save time and boost productivity. Iris’ mission is “to teach practical professional-reading techniques to students and business professionals that help create more time and boost productivity.” -
Public Relations InternHostelling International - Chicago Mar 2011 - Jul 2011Chicago, IlThe Chicago hostel is both a place to stay while traveling and also a place to learn about cultural understanding. The HI-USA mission is “to help all, especially the young, gain a greater understanding of the world and its people through hostelling.” Hostelling is educational travel, local and global, using educational programs and hostels to facilitate interaction between travelers and community members, and to promote discovery of local cultures, the world and ourselves. -
Public Relations VolunteerBig Brothers Big Sisters Of Indiana Aug 2009 - Dec 2009For more than 100 years, Big Brothers Big Sisters has operated under the belief that inherent in every child is the ability to succeed and thrive in life. As the nation’s largest donor and volunteer supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”), ages 6 through 18, in communities across the country.
Leif Melvin Skills
Leif Melvin Education Details
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Public Relations -
Chicago Waldorf School -
Von Steuben Metropolitan Science Center
Frequently Asked Questions about Leif Melvin
What is Leif Melvin's role at the current company?
Leif Melvin's current role is Do more, say less | eCommerce & Growth Marketing.
What is Leif Melvin's email address?
Leif Melvin's email address is le****@****pia.com
What schools did Leif Melvin attend?
Leif Melvin attended Indiana University Bloomington, Chicago Waldorf School, Von Steuben Metropolitan Science Center.
What are some of Leif Melvin's interests?
Leif Melvin has interest in Writing, Ultimate, Utilitarianism, Cliff Jumping, Reading, Playing Basketball, Camping, Running, Success.
What skills is Leif Melvin known for?
Leif Melvin has skills like Social Media, Social Media Marketing, Sem, Email Marketing, Management, Public Relations, E Commerce, Digital Marketing, Seo, Google Analytics, Online Merchandising, Non Profit Development.
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