Leif Johnson Email & Phone Number

Bend, Or, Us

Portland, Us

+ Developed and managed strategic digital marketing plan that spans each channeland targets company goals.+ Performed full SEO audit, outlined fixes and priority levels, and implementedupdates needed for SEO success. Along with outlining a plan of what needsto be done to improve the acquisition of qualified organic search traffic.+ Crafted new content strategy that focuses on making Locl an industry thoughtleader for the services it product encompasses.+ Strategized, launched and managed paid ads campaigns on Meta and Google Ads,which included display ads, search ads and Performance Max ads.

Eugene, Oregon, Us

+ Lead a team of digital marketers and drove growth in Ecommerce, including all digital channels including Organic Search (SEO), Comparison Shopping Engines, Paid Search, Affiliate Marketing, Display Advertising, Social Media (organic and paid) Email and SMS+ Outlined forecasted numbers related to Ecommerce, and managed performance and pacing reports, along with implementing measurement plans. + Manage marketing budget across multiple channels to efficiently drive qualified site traffic, increase sales, and acquire customers to build the business+ Regularly communicated with executives and leadership to report on performance, and work through strategic planning.+ Onboarded SMS as a new channel, and outlined the launch timeline and strategy.+ Achieved a 17.5% increase in Black Friday/Cyber Monday sale performance in my first year, and held consistent performance for the next two years.+ Lead engagements with 3rd party vendors.+ Manage team to produce content and website copy with SEO best practices in mind

Lenexa, Kansas, Us

Acted as an integral part of the transition after QuinStreet’s education portfolio was purchased byEducationDynamics. Including, but not limited to SEO publisher communication and setups, datavalidation, report construction, and product updates. This position included everything in the QuinStreet job description and a tad more.

Foster City, Ca, Us

+ Responsible for top publisher accounts with performance measured on revenue and profit results.+ Developed new processes for identifying, analyzing and reaching out to new clients, in doing so brought on over $80k in new monthly business.+ Analyzed campaign results against pre-defined KPI's and presented performance updates to clients at monthly meetings.+ Worked across the organization with key stakeholders to support client relationships.

London, London, Gb

+ Developed and delivered custom digital marketing plans for each of my clients. + Unpacked client’s marketing problems, built and delivered an effective strategy, and assisted with execution as needed.+ Defined custom organic search strategies and understood how they will interact with other digital channels.+ Identified and prioritized fixes for technical issues that could impact SEO performance.+ Recommended content marketing, digital PR, and creative projects in support of organic search strategies.+ Created justifications for my recommendations taking into account the client's budget and brand strategy.+ Analyzed campaign performance and improved through iteration.+ Managed timelines, expectations, and deliverables to ensure clients’ campaigns were completed on-time and within budget.+ Nurtured and developed relationships with managers, directors, and c-level executive client contacts to retain business and upsell when necessary.

+Partnered with a full-scale, global marketing team to build brand awareness and education for Facebook Audience Network. Previously in the same role with the AdTech marketing team, which included the same responsibilities for Audience Network and Atlas.+ Managed, optimized and promoted multiple online channels (Website, Social, Display, Email, etc.) to drive brand awareness, education, lead acquisition, and engagement.+ Planned, built and executed global cross-channel digital marketing campaigns. + Worked cross-functionally with internal and external stakeholders, both local and regional.+ Wrote and edited digital marketing copy across owned and paid channels.+ Tactically developed and managed full circle SEO strategy for marketing website.+ Identified opportunities for technological and process improvement, quantify impact and help drive, build and buy decision-making and implementation.+ Assisted with rebranding both Facebook Audience Network and Atlas and led the rebranding of both websites and the full online presence, in addition to implementing a targeted, global branding campaign that included display (3-tiers of designs), social media and email. + Utilized a wide range of internal and external programs and tools such as Marketo, Facebook CMS, WordPress, Quip, Hootsuite, Atlas, Photoshop, BrightEdge (minimal), and Power Editor.

Redmond, Washington, Us

+ Provided actionable account insights to drive Bing UI feature adoption and increase revenue.+ Streamlined existing processes and enabled teams with new reports and tools, including training sessions recorded how-to’s.+ Created customized deliverables to manipulate and interpret account performance data.+ Leveraged a variety of tools, including Microsoft Excel, Power Point, Power BI, SQL, comScore and in-house tools to collect and organize data in bulk.+ Supported internal partners with frequent ad hoc projects and training.+ Acted as a point of support for other teams utilizing tools and processes our team created.

Us

+ Strategically developed and implemented a content marketing program strategy aligned with the marketing calendar, which incorporated social media, e-commerce websites, blogging, and email campaigns.+ Implemented, monitored effectiveness, optimized and reported on SEO, SEM and SMM strategies.+ Efficiently planned, managed and reported on online advertisements, including AdWords, retargeting, Facebook, and banner ads.+ Ensured banners, product descriptions; images, and other collateral were current, accurate and established in a way that maximized conversion goals.+ Managed social media outlets, including but not limited to: Facebook, Instagram, Twitter & Vimeo.+ Utilized web analytics data to perform A/B testing and to guide ongoing improvements to merchandise presentation and performance.

Seattle, Wa, Us

Lead department in SEO, SEM, SMM, CRO and general Internet Marketing.+ Efficiently managed a large number of clients, along with creating and implementing unique strategies for clients varying in size, industry, target market, and goal/conversion types. + Monitored and track progress of each SEO, SEM, SMM, CRO and Internet Marketing strategy put in place and analyzed performance to optimize necessary aspects for improved results. + Clearly communicated client strategies, research, tasks, competitive data, industry trends and results achieved (including a wide range of custom reports).+ Successfully created social media strategies for clients, including training, creating “best practice” lists and assisting with monitoring user interaction and making necessary recommendations to improve pages, increase followings/fan bases and better utilize them as a revenue stream/conversion funnel.+ Managed company online presence and brand voice. In doing so creating compelling posts, sharing relevant content, interacting with fans and users and building overall social media following.+

Seattle, Wa, Us

Seattle, Washington, Us