Leifur Thordarson Email and Phone Number
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30+ years of technology sales, business development and management experience. This includes several successful exits with companies that he has helped build including Informatica (data integration/transformation), Alter Ego Networks (mobile internet), Process Solutions (clean tech), UserTesting (usability testing) and Reactful (B2B personalization). Most recently he was CEO with Reactful, Inc. who developed a new approach for B2B personalization for digital marketers. Key area of focus has been in early to mid-stage environments where experience and individual contribution is required to build a new company that can truly deliver value for customers and generate ongoing revenue.
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Investor, Limited PartnerInspiration Ventures 2014 - PresentBurlingame, Ca, UsInspiration focuses on technology based companies that need proof of concept capital. In addition to funding, Inspiration offers an entrepreneur to entrepreneur approach that provides operational guidance for young companies. Portfolio companies include UserTesting, DailyPay, Reactful, Eyelevel.ai, Caban Systems, etc.
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General Manager (Interim), Web PersonalizationMetadata Sep 2022 - Dec 2023San Jose, California, UsResponsible for post acquisition integration of the Reactful business with Metadata. This includes ongoing sales, services and renewal business for the SiteAdapt (formerly Reactful) personalization platform. Metadata automates the following tasks that are usually time consuming and technically challenging for digital marketers: Audience targeting, experimentation, personalization, analytics + attribution and budgeting + forecasting. Imagine operationalizing intent data and deploying multi channel campaigns at scale in a way that far exceeds human capability and showing a direct impact on pipeline creation. -
Investor, Limited PartnerSoftware Strategy Ventures Sep 2016 - Feb 2023SSV's mission is to help early to mid-stage technology companies drive customer adoption and success. We do this through combination of great people, tools, strategy, process, technology and well thought out execution. To achieve this, SSV offers a wide range of product and service options to accelerate your company's ability to achieve its revenue goals. -
President & CeoReactful Sep 2017 - Sep 2022Santa Barbara, California, UsReactful was first to market to offer customers a simpler approach to set up data driven B2B website personalization. With Reactful, personalization campaigns and experimentation could be operational and delivering ROI in days vs weeks or months. The company was acquired by Metadata.io in August, 2022 and continues to successfully operate as their SiteAdapt website and landing page personalization platform. -
Interim Chief Operating OfficerReactful Oct 2016 - Aug 2017Santa Barbara, California, UsReactful helps companies engage and convert customers on the web leveraging powerful machine learning and AI driven technology.
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Investor, Early Stage AdvisorNightout 2014 - 2021Santa Barbara, California, UsNIGHTOUT is the ticketing and marketing platform of choice for top event brands and producers nationwide. They were ultimately acquired and merged with Ticketsauce. -
Investor, Early Stage AdvisorTwism 2013 - 2019Twism is customer marketing solution that helps local and online businesses engage with their customers using digital currency. Centered around a next-level Loyalty Rewards Program, Twism replaces point, coupon, and plastic card programs with Branded Coins. Shoppers earn and exchange Coins for premium rewards, exclusive offers, and easy-to-share gifts. -
Interim Vice PresidentDroplr Nov 2016 - Jun 2017Denver, Colorado, UsWork faster, better, and smarter. With Droplr, you can swap screenshots and share files in seconds. You can record screencasts in minutes and distribute them instantly. It runs in the background, becomes a streamlined part of your workflow. -
Head Of Strategic Accounts & PartnershipsUsertesting 2014 - 2016Los Gatos, California, UsAs a young company, UserTesting wanted to expand their average deal size. I was brought in to start the strategic account and larger deal business (brought in first deal that was 20x current average sales price for $1.4 Mil with Verizon within 12 months). In addition, I was responsible for building their integrator and ISV partnership program + team. -
Svp Business Development & InvestorJivox 2008 - 2014San Mateo, Ca, UsJivox powers programmatic advertising creative powered by data. I was the initial sales person/VP to assist founder with go to market efforts when we had no sales/market presence. Grew revenue by 2-3X annually by selling the Jivox Dynamic Creative Optimization (as a service) to publishers. Ultimately promoted to SVP. -
Investor, Board MemberProcess Solutions, Inc. 2003 - 2014Commercial water treatment/clean tech products. Company was acquired by Underground Solutions, Inc. in 2014.
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Sales Management ConsultantIndependent 2005 - 2007Interim VP Sales and Business Development at ClearApp (acquired by Oracle) and 3 years sales management experience representing Cirrus Aircraft for the Western US.
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Vp Ww Alliances & Western Us SalesInformatica 2001 - 2004Redwood City, Ca, UsVP WW Alliances & OEM organizationVP Western US Sales -
Vp, Ww SalesAlterego Networks 2000 - 2001Sales & Channel responsibility. Acquired by Macromedia.
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Regional Sales DirectorInformatica 1996 - 2000Redwood City, Ca, UsManaged West sales team. Early stage individual contributor/manager/director. Multiple sales leadership roles thereafter.
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Senior Strategic Account ExecutiveSybase Software 1994 - 1996CzStrategic AE in the Southern CA area. -
Senior Account ExecutiveAmdahl Corp. 1988 - 1994Associate Account Exec promoted to Sr. Account Exec. Large systems hardware & software market.
Leifur Thordarson Skills
Leifur Thordarson Education Details
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San José State UniversityAdvertising/Marketing
Frequently Asked Questions about Leifur Thordarson
What company does Leifur Thordarson work for?
Leifur Thordarson works for Inspiration Ventures
What is Leifur Thordarson's role at the current company?
Leifur Thordarson's current role is Experienced Tech Leader, Consultant, Advisor and Aviator.
What is Leifur Thordarson's email address?
Leifur Thordarson's email address is lt****@****usa.net
What is Leifur Thordarson's direct phone number?
Leifur Thordarson's direct phone number is +140839*****
What schools did Leifur Thordarson attend?
Leifur Thordarson attended San José State University.
What are some of Leifur Thordarson's interests?
Leifur Thordarson has interest in Children.
What skills is Leifur Thordarson known for?
Leifur Thordarson has skills like Saas, Start Ups, Enterprise Software, Sales, Strategic Partnerships, Strategy, Business Development, Leadership, Online Advertising, Management, Solution Selling, Online Marketing.
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