Experienced marketing professional with a demonstrable history of working in the publishing industry and planning and managing a range of activities across the marketing mix. Skilled in Copywriting, Proofreading, Marketing Strategy, Digital Marketing, and Social Media. As a generalist marketer, i have spent much of my career working with academic book lists, currently in the life sciences and tourism, and previously in the social sciences. More recently I am more focused on academic journals and online products, including Open Access, planning and executing launch campaigns and following up with business as usual.I have worked on website and platform re-launches, and am familiar with email automation, CRM systems, analytics, Content Management Systems, social media and PPC advertising. I also have experience of budgeting and strategic planning, as well as line management and team leadership.