Responsible for the advertising sales of the Graphics Pro Expo

Sazerac Company is a liquor supplier and has 450+ brands in its portfolio. As a Market Development Representative I drive and execute liquor sales of the entire portfolio in the Southwest Michigan area gaining new points of distribution and achieving volume growth goals. I develop and maintain relationships with hundreds of accounts while also prospecting and gaining new accounts as well. I helped grow some of our bigger, more established brands up to 20% in my first two years.Market… Show more Sazerac Company is a liquor supplier and has 450+ brands in its portfolio. As a Market Development Representative I drive and execute liquor sales of the entire portfolio in the Southwest Michigan area gaining new points of distribution and achieving volume growth goals. I develop and maintain relationships with hundreds of accounts while also prospecting and gaining new accounts as well. I helped grow some of our bigger, more established brands up to 20% in my first two years.Market Development Representative duties include:• Analyze sales data and create reports in VIP sales software to help identify new targets/accounts for brand distribution and opportunities for sales growth• Establish and maintain good standing account relationships in assigned territory• Achieve bi-monthly & fiscal year set volume & growth goals of key brands and hit weekly/monthly account calls, placements, displays, etc• Create and give thorough sales presentations to key account managers using solution based selling skills and detailed data to gain new PODs & market share • Utilize CRM software to track account calls, sales, and schedule follow ups Show less

Logos, Advertisements, Promotional Material, Photography, Social Media Material, Brochures, Menus, Craft Beer Labels, etc.

As the Founders Sales Representative, I promoted and sold Founders beer brands in the Southwest Michigan area to gain distribution and achieve volume goals. I workedclosely with the wholesaler, Imperial Beverage, to execute sales and programmingwhile developing and maintaining key relationships with them as well as all of theircustomers/accounts. Along with maintaining top accounts, I assisted in prospectingand opening up new accounts as well.Sales Representative… Show more As the Founders Sales Representative, I promoted and sold Founders beer brands in the Southwest Michigan area to gain distribution and achieve volume goals. I workedclosely with the wholesaler, Imperial Beverage, to execute sales and programmingwhile developing and maintaining key relationships with them as well as all of theircustomers/accounts. Along with maintaining top accounts, I assisted in prospectingand opening up new accounts as well.Sales Representative duties included:• Analyzing sales data and creating reports in VIP sales software to help identify new targets/accounts for distribution and opportunities for sales growth• Establish and maintain relationships of key buyers in the Southwest MI market• Achieve quarterly set goals of account calls, placements, displays, etc• Partner & communicate regularly with the wholesaler to ensure execution • Create and give presentations to wholesaler on current year to date/monthly sales standings, inventory updates, and upcoming new releases information• Coordinate and work all brewery events/festivals in assigned territory Show less

Discover Kalamazoo is the Kalamazoo County Convention and Visitors' Bureau. My role was to help promote Kalamazoo as a travel destination through print and digital marketing. I was responsible for the lead design and concept development of our ads, publications, social media graphics and website creative while keeping consistency in our brand identity. I also worked closely with our partners & printers. Discover Kalamazoo projects include: • Lead development and creative of the Give… Show more Discover Kalamazoo is the Kalamazoo County Convention and Visitors' Bureau. My role was to help promote Kalamazoo as a travel destination through print and digital marketing. I was responsible for the lead design and concept development of our ads, publications, social media graphics and website creative while keeping consistency in our brand identity. I also worked closely with our partners & printers. Discover Kalamazoo projects include: • Lead development and creative of the Give A Craft Beer Trail Program for breweries in Kalamazoo, MI (Name, logo design, as well as the brewery passport and entire campaign design)• Print & digital advertisements (magazines, websites, billboards, social media)• Designed all promotional material for our annual Kalamazoo Beer Week• Worked/attended mass travel & tourism tradeshows and events Show less

Imperial Beverage is one of the top ten statewide beer and wine wholesalers in Michigan. As the lead designer in the marketing department, I was responsible for the development of creative for special projects, rebranding efforts, design for print and digital marketing, and acting as an extension of our suppliers’ marketing departments. I helped drive the company’s identity in the marketplace, provide leadership and coordination of the department’s design & marketing functions, as well as… Show more Imperial Beverage is one of the top ten statewide beer and wine wholesalers in Michigan. As the lead designer in the marketing department, I was responsible for the development of creative for special projects, rebranding efforts, design for print and digital marketing, and acting as an extension of our suppliers’ marketing departments. I helped drive the company’s identity in the marketplace, provide leadership and coordination of the department’s design & marketing functions, as well as develop and analyze the point of sale efforts to align with sales goals and mindshare of Imperial Beverage’s brands.Imperial Beverage projects include:• Design Point of Sale material for Imperial’s brands (included sell sheets, case cards, posters, shelf tags, cooler stickers, etc.)• Completed market and retail surveys while riding with Sales Representatives on a regular basis (mostly in Southwest Michigan area)• Planning and executing large scale events (Annual Tradeshows and Company Meetings)• Played a large role in designing, managing, and working events during KalamazooBeer Week from 2012 to 2015• Craft beer label development and design (Short’s Brewing Co., Boatyard BrewingCo., Gonzo’s BiggDogg Brewery, Tapistry Brewing Co.)• Social Media Marketing for Imperial Beverage that included developing posts and managing five different accounts (The company’s as well as other brands) Show less

Planned and lead an entire summer of weekly crafts for campers. Included Day Camp and Overnight Camp. Ages 5-14. Also assisted with other games and projects for visiting groups.

Designed & assisted with screen printed t-shirts, embroidery, signage, and vehicle graphics.