Leigh Bedwell Email & Phone Number

Princes Risborough

At the Association for Project Management my role as a Senior Digital Content Producerprimarily involves the planning and delivery of quality content across our website, to bestserve key products and offerings to users. Within the last few years, my role has neededto adapt to the challenges brought into relief by the COVID-19 pandemic. With a strongerfocus on the digital side of the business, I've taken a leading role in making sure we improveour online experiences and truly consider user needs at the heart of our work. Key areas of my role are:• Advancing the digital content team's skillset, to incorporate a design-led approachto content production, our ways of working and engaging stakeholders in acollaborative way.• Introducing Kanban to the content team's work schedule to effectively gauge workload and available resources.• Supporting cross-departmental projects to improve the success and output of APMproducts.• Creating a set of best-practice processes to content management on our newwebsite platform.• Pioneering user experience design within the team, and to an extent, the widerbusiness, where I have gained buy-in from decision-makers to promote a user-ledapproach to ways of working.• Advise upon the developmental road map and the shaping of priorities alongsideteam leaders.• Championing user interface best practice, conventions and accessibility standardsacross all digital activities.

London, United Kingdom

Working with Selfridges to empower the success of their current digital core platform implementation for their 2020 digital master plan. My role involves managing mobilisation and definition phases and then up-keeping governance across a number of project streams.

Watford, United Kingdom

(Salmon has had a brand name change to Wunderman Thompson Commerce)Salmon is an eCommerce agency working with a wide variety of clients from varying industries, helping to shape the success of their online presence. Such clients as Audi UK, Sainsburys, Selfridges and Ted Baker, to name a few. Having enjoyed managing a team on the Audi UK account, I stepped into a role project managing the development team on the DFS account. In this role I manage a team of ten developers, with the aim of planning and delivering releases to their websites and authoring systems, on time and to budget. Key areas of my role are:- Delivering releases for the DFS website and their group sites, such as Sofa Workshop- Maintaining a healthy working environment conducive to getting the best work out of the team- Engaging with DFS (the client) regularly, managing their expectations and helping them to achieve their goals through the work we do for them- Planning sprints, scopes of work and agreeing timelines with the client - Running financial and budgetary trackers to make sure we’re running efficient programs.- Exploring new features and ideas with the client and our innovation teams, such as AR and VR to help drive their online experiences forward - Working closely with our Support and Dev Ops teams on releases, any issues with the websites and resolution management

Watford, United Kingdom

As a Content Manager at Salmon, I was tasked with extending our team of Content Editors to maintain the Audi UK websites and run campaigns and model launches for the duration of the account. Key to this role was the responsibility of looking after a team of content professionals as well as a much higher degree of interaction with the client. Key aspects of my role:- Responsible for leading the development and management of content displayed on Audi UK's websites, delivering engaging digital experiences for customers.- Working closely with the client- Managing the development of on-site content and driving the performance of this content to agreed KPIs, using SEO, user experience and techniques to drive online conversion- Ensuring all content (including branding, imagery and tone of voice) is consistent with the Audi UK's brand values- Managing the content schedule for Audi UK's sites, developing content in collaboration with the client, internal stakeholders and brand, social media and other agencies- Working with the Account Executives and Project Managers to ensure client requirements can be delivered to agreed specifications and timescales- Working as part of a cross-functional team to deliver on-site elements of large scale integrated marketing campaigns- Monitoring campaign performance and making recommendations for optimising content to improve performance against agreed KPIs- Performing post-mortem analyses on all Audi UK campaigns from an analytic and digital perspective, and representing Salmon at multi-agency meetings to optimise future campaigns for Audi UK- Managing and maintaining a team of Digital Content Editors - Managing the hiring process for the Content Team

Watford, United Kingdom

I joined the Content Team on the Audi UK account, where I had previously worked as a Test Analyst. My change of role was spurred on by a wish to marry my passion for more creative endeavours, whilst still utilising my technical expertise. The role allowed me to work with tools such as Photoshop and Premiere Pro to plan and execute campaigns on the Audi UK website. My more technical background allowed me to utilise my knowledge of HTML, CSS and Javascript to deliver compelling experiences for visitors and extend the library of feature components on Audi UK's Adobe Experience Manager (AEM) platform. In addition to this, I was involved in the launch of Audi UK's eCommerce store, where the team took on the responsibility of further campaigns and merchandising for the store. Main responsibilities: - Content strategy and execution- Overseeing asset creation and delivery on requirements of content strategy- Campaign brief interpretation, research, planning, design, build and review- Liaising and meeting with other third party agencies on cross-channel projects- Working to tough deadlines to launch digital campaigns alongside TV and Radio marketing.- Working closely with the UX and UI team to create the best possible user experiences- Working with the Analytics team to continuously optimise site content against set online KPIs- Ensuring that content adheres to SEO principles, style and tone of voice guidelines- Uploading and maintaining content via a content management system (AEM)- Ongoing site hygiene: ensuring all copy, images and content are accurate, optimised for web and of high quality at all times

Watford, United Kingdom

I joined Salmon as a Test Analyst, beginning as a manual tester, writing and executing test scripts on several client sites. As part of growing the sector, I began exploring the realms of automated testing, utilising several frameworks and helping to define the early standards at the organisation. I worked with a number of clients as part of the testing team, such as Sainsburys (WCS), Audi UK (AEM), Bibendum (Magento) and Selfridges (WCS) to name a few. - ITSQB certified – Software Tester foundation level- Understanding and defining scope and test strategy- Building regression packs for testing UX/UI and data entry- Test scripting and execution

London, United Kingdom

Testing at Micros eCommerce has granted me the opportunity to work on both .NET and Java platforms on a range of high profile eCommerce projects. My role challenged me to execute an array of testing methods to assure a high level of quality is maintained across an estate of complex web-based applications.Most recently I have taken advantage of open-source tools such as the Selenium project (webdriver) to develop automated test scripts that have served to maintain the high standards of our .NET and Java core, as well as save valuable QA time during project life cycles.In the past few years, I have strived to make sure the QA role is an integral part of the project life cycle from 'day zero' and to that end testing has become much more of a client-facing opportunity. Although there is opportunity to work self-sufficiently, I find collaborating with clients on bug tracking, scheduling and milestone tasks has not only improved upon the approach I take to my work, but also, I feel, has allowed clients to play a larger role during the development process and consequently understand their application to a higher technical degree.One of the key adventures I have taken at Micros, is evolving from a being a member of the latter stages of a software development cycle based on waterfall methodology, to taking on the proactive challenges of a fast-paced agile environment. The rewards of which excite and drive me to want to continually improve my value to every project I'm involved in.To mention a few of the projects I have been involved with:Thorntons Chocolate - OCP Java platformRAF Club - OperaLiverpool FC - .NET global ecommerce platform including mobileMajestic Wines - .NET national ecommerce platform with a high rate of conversion

At Marks & Spencer, I was part of the 1st line support team, providing Business Applications support for Head Office employees, suppliers and third party users. Requirements included having a detailed working knowledge of critical Marks & Spencer applications such as FIND, Contracts.com, ICOS, Quote Model, Intake Plans, Collaborator and SAP.Key functions of the role involved having to adapt to the continual introduction and updates of applications and new technologies. I benefited from being highly accomplished in operating system functionality and hardware configurations, which enabled me to fix key issues at 1st line, as well as improve technical information flow between 1st and 2nd line operators.Responsibility involved the support of approximately 300 applications over all areas of the business including General Merchandise, Foods, Finance, HR, Marketing, Franchise and Logistics. As we were a point of contact for the global operations of the business, we had to judge the severity of issues with a keen eye for delivery goals, as well as act as a representative for the business - which was especially important when involving third party suppliers with strict deadlines to uphold.One of the extra curricular activities I was involved with, was the continual improvement of procedures for incident resolution with the aim of improving the lead time on closing tickets efficiently, whilst maintaining a high level of support satisfaction.

Btec National Diploma, Film/Cinema/Video Studies

Education record