Leigh Brimicombe-Burkey Email and Phone Number

Experienced comms professional with more than 15 years experience, offering remote freelance PR and copywriting to UK consumer and corporate clients.

Support to consumer division MD providing strategy, planning and creative input across a range of current clients including LinkedIn, Groupon (UK and EMEA), Nikon as well as development of new business decks.

Contract role looking after accounts including Whitworths, Chessington World of Adventures, BlackBerry, Musto and Lucozade Ribena Suntory.

Short term contract working on earned media strategy and toolkit development for GSK Global Oral health category. Role included managing process from brief to deployment of toolkit to market.

I was promoted to Associate Director in August 2015 following a successful period of growth on my accounts, as well as landing key new business wins. In my current role I have strategic responsibility for clients including Johnson’s Baby, Piz Buin, the Johnson & Johnson Ltd Awards, Nestlé Cereals (heath and nutrition), Cheerios, Nestlé Gluten Free Cornflakes, Carpetright and Ecover. The position requires me to draft both annual and project plans for all clients. I have… Show more I was promoted to Associate Director in August 2015 following a successful period of growth on my accounts, as well as landing key new business wins. In my current role I have strategic responsibility for clients including Johnson’s Baby, Piz Buin, the Johnson & Johnson Ltd Awards, Nestlé Cereals (heath and nutrition), Cheerios, Nestlé Gluten Free Cornflakes, Carpetright and Ecover. The position requires me to draft both annual and project plans for all clients. I have responsibility for drafting budgets and KPIs, and presenting plans to the client for approval. I am responsible for directing the delivery of campaigns, ensuring results and managing messaging in line with the strategy, as well as all financial management. As well as account responsibilities, I have a number of divisional and agency wide roles – including people management and driving new business.Key responsibilities in this role include:• Campaign planning and developing full year and project strategies• Ensuring campaign delivery by leading teams of up to six people per account• Client relationship and management • Budget control and financial tracking• Ensuring social amplification and creating social strategies • Evaluation and metrics analysis• Attending management meetings to report on account finances and new business leads• Driving organic growth in existing clients and secure new business• Coaching and line managing two members of the division• Overseeing the design and approval of materials• Quality control and approving draft materials before client approval• Managing external suppliers • Drafting briefing documents • Drafting message hierarchies and key message structures• Team time planning and workflow management• Leading interagency and interdepartmental relationships to ensure effective client servicing Show less

Account Director at west-end PR agency, The Red Consultancy, working on retail brands including Boots and Nestle.

Managing day to day activity in the consumer division on key accounts including Aldi, PZ Cussons (Mum & Me), HCC Meat Promotion Wales, Liverpool ONE, Holiday Inn, Warburtons and UCLan. Within my role, I took a key leading role in delivering the Aldi consumer account. This role required me to look at forward planning, proposal writing and campaign planning. During this time I had sole responsibility for delivering key seasonal retail PR campaigns, such as Christmas and Easter. I had… Show more Managing day to day activity in the consumer division on key accounts including Aldi, PZ Cussons (Mum & Me), HCC Meat Promotion Wales, Liverpool ONE, Holiday Inn, Warburtons and UCLan. Within my role, I took a key leading role in delivering the Aldi consumer account. This role required me to look at forward planning, proposal writing and campaign planning. During this time I had sole responsibility for delivering key seasonal retail PR campaigns, such as Christmas and Easter. I had direct and constant contact with clients at all levels across the business, and was a key player in providing counsel to the client. I took daily responsibility for all KPIs and driving the team to meet the targets set. Part of my role was to manage sell-in teams across all media areas, giving me an overview of all key media – including national, trade, regional, value and consumer affairs. I also took an active role in driving regular coverage, generating news releases for topics such as award wins. I was appointed Head of Creation North when Creation @ Weber Shandwick (the agency’s full scale end-to-end production facility) was launched in Manchester, and managed the production of online films, creative mailers, photo shoots and promotional materials for both my own, and colleague’s clients. Show less

Day to day management of consumer campaigns including Neutrogena, Johnson's Baby, Coca-Cola and as well as E.ON, Department for Children Schools and Families, Home Office and Department of Health.Key highlights in this role include:• Leading the Home Office Distraction Burglary campaign for Home Office, with key success with DTC outreach taking our message straight to the audience• Running a large scale consumer engagement and sampling campaign for GSK brand Breathe Right for their… Show more Day to day management of consumer campaigns including Neutrogena, Johnson's Baby, Coca-Cola and as well as E.ON, Department for Children Schools and Families, Home Office and Department of Health.Key highlights in this role include:• Leading the Home Office Distraction Burglary campaign for Home Office, with key success with DTC outreach taking our message straight to the audience• Running a large scale consumer engagement and sampling campaign for GSK brand Breathe Right for their partnership with Red Nose Day 2011, creating the UKs first ever ‘lie-down’ comedy gig for Comic Relief Show less

Day to day account implementation of PR activity for Royal Air Force Careers and Fire Kills, as well as projects for DEFRA, HSE and OFT. Key highlights in this role include:• Working on DCLG’s Fire Kills campaign of raise awareness of need for fire safety, running large campaigns with celebrities around seasonal calendar moments• Running a large scale integrated advertorial programme for RAF Careers which included arranging shoots and managing approvals with Bauer Media for many of… Show more Day to day account implementation of PR activity for Royal Air Force Careers and Fire Kills, as well as projects for DEFRA, HSE and OFT. Key highlights in this role include:• Working on DCLG’s Fire Kills campaign of raise awareness of need for fire safety, running large campaigns with celebrities around seasonal calendar moments• Running a large scale integrated advertorial programme for RAF Careers which included arranging shoots and managing approvals with Bauer Media for many of their key print, online, radio and TV formats Show less