Leigh Brown Email & Phone Number

Santa Monica, California, Us

Santa Monica , California, Us

• Led go-to-market strategy for biweekly product releases• Defined communications including newsletters, in-app messages, and on-boarding sessions to increase product usage and project output for customers like Nestlé, Nike, and NBC• Created pitch decks, conducted technical product demos, and trained the sales team on product positioning and functionality• Conducted prospect and customer research to build out verticalized user and buyer personas• Spearheaded customer education initiatives: evaluating LMS tools, managing content structure, and sourcing video and article content across teams• Owned and executed case study content from ideation to final production

Austin, Texas, Us

• Drove the go-to-market strategy, sales enablement, positioning and messaging for SolarWinds Pingdom and Web Performance Monitor (WPM), increasing new feature usage by 41% and growing active use of the product by 103% (YoY)• Successfully took over a pricing and packaging reboot to new customers based on Sales feedback and persona research that increased new lead MRR 20% (QoQ)• Trained and enabled MDR team with content and nurture emails that increased conversions by 40% (QoQ)• Spearheaded customer campaigns that decreased churn by 23% (QoQ) by working closely with Product, Engineering, Web Dev, and Marketing Ops

Austin, Texas, Us

• Owned day-to-day program and activity tracking, follow-up, testing and reporting on lead- generation initiatives. Managed website homepage testing to drive a 5% increase in organic and direct leads, converting to buy at a higher rate than other channels• Created and analyzed reports on sales funnel and marketing budget performance – and made recommendations on areas of optimization. Conducted a signup form test that led to record- high trials (105% YoY) and exceeded quarterly signup and activation goals by 16% and 22% respectively• Managed the planning and execution of digital marketing campaigns that increased activation rate by 9% and increased signup to activation rate by 60% (YoY)

Austin, Tx, Us

• Led multi-channel account-based marketing programs influencing over $500K in opportunities • Produced reports that identified campaign progress and conversion rates which helped reduce cost per opportunity by 3X• Collaborated with Sales, Product, and Customer Success teams to develop and execute relevant campaign and content elements. Managed all email messaging and executed programs from creation to optimization, influencing pipeline from 10% to 57%• Managed all email messaging (nurture, trigger, promotional, newsletters, customer communications) and executed programs from creation to optimization• Coordinated company rebrand including new logo, brand messaging, and website redesign that increased web traffic 30%• Spearheaded internal brand surveys and established internal brand assets

Austin, Tx, Us

• Managed content to final production, including writing, copyediting, design, and publishing• Established social media strategies aligned with marketing goals that increased followers and engagement• Developed and managed a content calendar and social media calendar• Managed sponsored events, including vendor sourcing and management, project plan management, event promotion and registration, prioritization and issue escalation

New York, Ny, Us

• Strategized with Fortune 500 clients in various industries on brand management, crisis communications, and social media• Analyzed data and configured campaigns in the software to support global digital campaigns• Constructed business review preparations that paired business objectives with social strategies to optimal use of the software

Austin, Texas, Us

• Assisted in assigning local support to shows at three major Austin venues• Collaborated across departments to coordinate show support• Created and managed the local bands database and promotions for shows

Austin, Texas, Us

• Executed concert promotions to support overall paid marketing efforts for multiple venues• Managed and populated Facebook and Twitter for multiple local venues and for C3 Concerts• Created, tracked, and analyzed paid media campaigns to support sold out shows

Austin, Us

• Executed event related promotions to support overall paid marketing efforts • Utilized multiple traditional and new media platforms to effectively promote artist appearances (online, database, print, street, and radio) • Tracked and analyzed budgets related to events• Managed and populated social media platforms for ACL Live, The Belmont, and The Ride Music Festival• Drafted written marketing materials (press releases, media alerts, radio copy, and social media) • Assembled advertising reconciliations for show settlement

Miami-Hialeah, Florida, Us

• Reviewed and revised Press Releases• Monitored and populated social media accounts• Enhanced brand image through social presence• Participated in all PR conference calls with agency

Data Analytics

Bachelor Of Science In Communication Studies, Corporate Comm, Mccombs Business Foundations Program