Launching North Drinkware via Kickstarter in February 2015 - raising $531K in 31 days - was a blistering professional experience with my two partners. We did it again in November 2019, launching North Drinkware home goods via Kickstarter, raising $102K in 31 days. Launching a brand and creating two successful product stories via Kickstarter, social, CRM, and proactive PR - garnering coverage from the New York Times to Outside to OregonLive, among others - propelled North from a "side project" to a sustainable Made in America premium brand in less than one month. Fast forward to North Drinkware today, which sells dozens of hand-blown products, custom art, paper goods, and home goods - all Made in America. My previous North role was leading marketing, communications, wholesale partnerships, inventory management, forecasting, and accounting. My current role is co-founder and business strategy support.

Responsible for the leadership, strategy, and execution of all Integrated Marketing and Communications for Mt. Bachelor and Sun Country Tours. As an active Director, I strive to Direct, Manage and Do every day and set a positive culture, strong work ethic, and excellence standard for my eight full-time and twelve additional seasonal marketing team members. Year-round integrated Marketing and Communications "MarComms" responsibility includes ongoing brand platform work, internal and external communications, crisis management, media, public relations (local/regional), advertising, season pass sales, online product pre-sales, photo/film content, events, partner activation, CRM, web, app, social media, team athletes, design, and setting business unit specific strategy and executing on Play Forever key priorities - Mt. Bachelor and POWDR's shared sustainability initiative focused on Protecting the Environment and Enabling Participation. An active member of the Resort Leadership Team (RLT) and I report directly to the president and general manager of Mt. Bachelor. Mt. Bachelor is the 6th largest ski resort in North America. My three favorite things about working at Mt. Bachelor are my inspiring colleagues, the endless experiential storytelling opportunities through various mediums, and getting on snow each workday.

Over the last 6+ years, I've held senior roles at sport, lifestyle, and tourism brands such as Visit Bend, Ski Oregon, Nau, and marketing and communication agency Missy Farren and Associates (MFA). While acting as a dedicated internal resource, my services are contracted on an annual or short-term project basis.

Responsible for strategic planning and execution of Nau marketing efforts including PR, advertising, strategic partnerships and promotions.-Responsible for all aspects Nau brand marketing, both strategy and execution, including PR, advertising, social media, strategic partnerships, influencers and wholesale support.-Develop and implement annual marketing plan for Nau, focusing on key defined seasonal initiatives.-Create seasonal communications plan and work in partnership with NYC based PR agency. Plan and execute seasonal NYC based product showrooms and press tours elevating brand storytelling to a broader mainstream audience.-Concept, plan and launch partner and product collaborations with Stratton Mountain, Mt. Hood Meadows, Snow Peak and Bio Mega bikes. -Attend and present Nau marketing plan and results at seasonal sales meetings.-Facilitate weekly Integrated Marketing Meetings (IMM) with cross functional digital, sales, creative and marketing teams to ensure collaboration and alignment on brand priorities.-Participate in Nau leadership meetings, including seasonal kick-offs and quarterly business strategy meetings.

-Support strategic planning for MFA lifestyle clients. Editing and finalizing client public relations plans.-Day-to-day management of public relations and communications for Horny Toad family of brands – Horny Toad, Nau and Lizard Lounge. -Create and execute PR plans for Nau and Horny Toad. Facilitate internal and external media related communication between brands, concept NYC based media events and high level pitching for Nau and family of brand storytelling. Participate in weekly Nau marketing meetings.-Participate and in creative brainstorms for lifestyle clients, such as Target, Burton Snowboards, Colorado Ski Country, among others.-Develop and finalize proposals for MFA new business requests.

-Day-to-day management of key digital lifestyle programs. Programs ranged from product development, design language and visioneering to branded experiences. Key clients included Nike, Dell, Microsoft and Logitech.-Manage project guidelines, including creation of bids, proposals, project workplans and budgets.-Create integrated design teams based on programs needs utilizing Ziba design resources of Graphic Designers, Industrial Designers, Trend Analysts and Interaction Designers.

-Responsible for all aspects of Snowboarder Magazine’s advertising revenue targets and P&L, which includes global sales, marketing, editorial, production budgets, and new business initiatives.-Manage three full-time employees within sales and marketing, and indirectly manage 11 editorial full-time writers, photographers and designers.-Establish brand business and growth initiatives, which drive marketing, editorial and digital strategy and planning.-Day-to-day account management of key accounts, Bonfire, Salomon, Quiksilver, Billabong, K2 Sports, Burton Snowboards, among others.-Transitioned Snowboarder Magazine to print on 85% recycled paper, making Snowboarder the first global snow title to print on recycled paper.

-Sold advertising revenue for Snowboarder, Surfer, Surfing, Skateboarder and SG Magazines in 2005 to endemic brands within the action sports industry, primarily for Snowboarder Magazine. -Responsible for the day-to-day account development and management of over sixty accounts, which I supported in all functions from media planning, strategic marketing planning to event partnership execution.-Innovated, planned and organized all aspects of ASK – Avalanche Safety Knowledge, which is an avalanche safety seminar which Snowboarder hosts industry professionals and athletes and train them on avalanche safety.-Co-Author and edit all Snowboarder partnership proposals, film sponsorship proposals, and internal business documents such as the magazine’s business plan and marketing plan.

-Responsible for Burton Snowboards North American media relations and editorial coverage with industry magazines, mainstream media, broadcast and web media. -Creation and execution of PR and Crisis plans for the US Snowboarding Championships, Burton Snowboards Global Team Tour, Global Team Riders and Global Product launches.-Identified, developed and created a formal partnership with Nickelodeon Games and Sports. Hosted Nick Gas at key snowboarding events to act as conceptual filter and liaison with riders. -Manage NYC editorial tours and showrooms. Tours and showrooms designed to promote Burton products, Burton professional snowboarders and maximize product launches in major media markets.-Coordinate all global PR projects and collateral with design agencies, including press kits, pro snowboarder bio cards and team posters, from project brief to execution and delivery.-Manage the PR budget for PR related events, projects and travel.