Lead a team responsible for the design, development, and execution of demand generation digital campaigns driving new client acquisition supporting Watson Marketing.

Sr. Business Analyst for North America Software

Led the creation of business plans optimized across all sales channels: direct sales, tele-sales, and business partners. Drove plan execution, performance assessment, root cause analysis, and action plans to address performance challenges.

Responsible for IBM software strategy and sales enablement in the Mid-Market account space, including workstation and S/390 software solutions. Developed and deployed sales initiatives to the Software Telesales teams with emphasis on the Application and Integration Middleware and e-Commerce software segments in order to increase sales pipeline and drive incremental revenue. Instrumental in developing and executing targeted software sales activities in Q4 2000 that enabled the S/390 Software Telesales team to over-achieve full year plan by $50M. Managed virtual work teams that drove sales pipeline growth of $3.5M in WebSphere and $2.4M in e-Commerce software opportunity through sales initiatives in 2000. Created and maintained an extensive Telesales enablement intranet site providing information on sales enablement activities, software sales kits, presentations, sales resources, education, and organizational information. Coordinated education and skills development activities to remedy skill gaps in the Software Telesales organization. Worked closely with the e-business University education team and curriculum owners from each of the Software Brands to develop ebu2000 and ebu Online curriculum guides to provide an education roadmap for Software Telesales resources. Received recognition of achievement awards 7/00, 12/00, and 2/01.

Responsible for technical sales of the Lotus Framework Products (Domino.Doc, LearningSpace, and Sametime) to customers in Georgia. Worked closely with IBM and Lotus client teams to create customer solutions. Created and delivered custom presentations and technical demonstrations. Enabled business partners to sell and deploy Lotus Framework solutions.

Assisted companies across the Southeast United States in solving business problems using Internet and intranet technologies. Facilitated electronic business models on the World Wide Web. Developed and delivered presentations on emerging technologies to customers and business partners. Architected collaborative solutions based upon Lotus Notes and Domino technologies. Received Business Unit Executive Rookie Award for achievement in 1997. Exceeded 1998 sales plan by 20%.