Leigh Gulbransen Email & Phone Number

Detroit, Michigan, United States

Detroit

US Customer Experience

Detroit

FordPass Go-to-Market US Customer Experience

Dearborn

• Lead account team on all FordPass go-to-market efforts; paid digital, print, POS, CRM, Dealer Communications, in-app messaging, etc. • Responsible for integrated FordPass into all cross channel efforts • Manage all production & media budgets

Dearborn

Ford Car National Account • Directed an account team of nine that services day-to-day client needs. • Collaborated with brand planning to develop nameplate and portfolio strategies. • Lead numerous car launches including coordination of cross channel teams to ensure all materials launch on time. • Managed Tier I production of all TV, Video, Digital and Print assets. • Champion yearly scope exercise to ensure all cross channel FTEs are accounted for • Managed Tier I… Show more Ford Car National Account • Directed an account team of nine that services day-to-day client needs. • Collaborated with brand planning to develop nameplate and portfolio strategies. • Lead numerous car launches including coordination of cross channel teams to ensure all materials launch on time. • Managed Tier I production of all TV, Video, Digital and Print assets. • Champion yearly scope exercise to ensure all cross channel FTEs are accounted for • Managed Tier I yearly budgets to achieve quarterly and yearly projections, including re-allocating of dollars pending production savings and budget cuts. • Lead a cross channel Super Bowl plan including National TV commercial, Dealer commercial, celebrity social content and in game social response. Show less

Ford Car National Account

Team Detroit

Ford Car National Account

Team Detroit

Lincoln Mercury & SYNC National Account Ford Car National Account Manage daily expectations and served as key contact for clients.Supervise details, progress and approvals of on-going television and print production, ensuring deliverables are on strategy and within timing/budget perimeters.Collaborate with Digital and CRM leads to ensure projects adhere to brand guidelines and are completed in a timely manner.Manage budgets and expectations of dedicated client contact to… Show more Lincoln Mercury & SYNC National Account Ford Car National Account Manage daily expectations and served as key contact for clients.Supervise details, progress and approvals of on-going television and print production, ensuring deliverables are on strategy and within timing/budget perimeters.Collaborate with Digital and CRM leads to ensure projects adhere to brand guidelines and are completed in a timely manner.Manage budgets and expectations of dedicated client contact to achieve monthly and yearly projections, including re-allocation of dollars pending production savings and budget cuts. Show less

Lincoln Mercury & SYNC National Account Supervised and managed the work of the Traffic Coordinator and Assistant Account Executive to ensure completion of various requests. Managed print/OOH production, assisted with TV production and broadcast rotation. Coordinated availability/use of all executions featuring talent, holding/releasing as necessary.Compiled and researched competitive activity.

AutoTrader.comOrganize, coordinate and conduct status meetings with client.Develop project ideas with the creative team based on client direction.Manage all aspects of assigned projects, including print, radio and television production to ensure their quality, timeliness and accuracy.Maintain and monitor budgeting, billing, scheduling and production related to each project.

AutoTrader.com, Cox Communications and OVE.comProvided support to the Account Manager & the Account Director by efficiently moving both print and broadcast advertising projects through the creative, media, accounting, desktop publishing and production departments.Executed responses to various client and account executive requests.Coordinated and worked with the Interactive and Creative teams to launch monthly e-mail blasts, newsletters, online banner ads and viral marketing… Show more AutoTrader.com, Cox Communications and OVE.comProvided support to the Account Manager & the Account Director by efficiently moving both print and broadcast advertising projects through the creative, media, accounting, desktop publishing and production departments.Executed responses to various client and account executive requests.Coordinated and worked with the Interactive and Creative teams to launch monthly e-mail blasts, newsletters, online banner ads and viral marketing campaigns. Show less

AutoTrader.com and Cox CommunicationsCoordinated and provided supportive services for Account Managers, Creative Directors and Print Producers. Conducted internal routing processes, maintained project timing and deadlines, and provided materials to appropriate departments to facilitate client approvals. Tracked job status from beginning to final approval and delivery.

Education record

B.A, Communications