Leigh Lavery Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

As part of the NRL’s Commercial & Marketing senior leadership team, my role focused on;1. The NRL’s media rights deal (negotiated during the pandemic in 2020) 2. New revenue opportunities that diversified the game’s income3. Led research, insights and knowledge management4. Led the strategic relationship with the NRL’s major partner, TelstraKey achievements include 2020 NRL Media Rights: I was the commercial-lead within a small working group of 4, performing key tasks including financial modelling, options analysis, research, and then developing strategic recommendations to help the NRL CEO & ARLC Chair renegotiate the NRL Media Rights deals with Foxtel and Nine in 2020.

Sydney, Australia

My role sat across both Commercial Strategy & Commercial Development functions within the Telstra Media Business Unit and involved the development and communication of Media's strategy, in addition to either leading or providing input into commercial deal negotiations to support the strategy.I worked extensively on the AFL & Netball partnerships and respective sports rights, and often focused on initiatives with the respective partners related to new commercial opportunities that would benefit both partners grow value in their relationship with Telstra.Key achievements include; 2018 Finalised AFL / Telstra Media Rights Agreement: I was the commercial-lead in the negotiation of the AFL / Telstra Media Rights Long Form Agreement, working on behalf of Telstra, which included the introduction of the world-first Player Ambassador Program, leveraging the AFLPA / AFL CBA.

Led the Inglis Digital division (8+ staff) and its online classified businesses Bloodstock.com.au (Thoroughbreds) & Horsezone.com.au (Equestrian) through a period of significant product and brand evolution, including the introduction of new brands GetRacing.com.au for Bloodstock.com's Syndication marketplace and StallionParade.com.au for Bloodstock.com's Stallion Directory services. During this evolution both classified businesses became more streamlined in structure, experienced growth in advertising revenue, growth in average revenue per listing, and an increase in % of overall self-serve listings.Key responsibilities;Strategic planning and executionStaff development and leadershipP&L managementMarketing and brand management

As a Group Sales Manager, I led a sales team (4+) responsible for key Agency relationships including Zenith Optimedia and Universal McCann and major clients such as Coca Cola, Commonwealth and NSW Government, and Lion Nathan.

As a Group Sales Manager, I led a sales team (4+) responsible for key National direct clients of Austereo, advertising across the Triple M and Today Networks both on-air (radio) and online.

Represented Austereo and their brands within key Agencies such as Mitchells & Partners, securing new business plus ensuring growth and retention amongst their clients who advertised with Austereo.

I was responsible for creating new strategic commercial partnerships on behalf of Ninemsn with digital service providers where we were able to integrate their respective service within the Ninemsn portal as a co-branded content offering. Key clients included Ticketek, Nokia Music, and Centrebet.

I was responsible for sales within Agency & Direct clients of a new online video solution launched by Ninemsn subsidiary, Platform Nine across 200 partner sites (including both 3rd party and ninemsn).

Executive Mba Graduate (Emba), Distinction Average

Foundations Of Directorship

Bachelor Of Communication, Media Production/ Marketing

Education record