Leigh Lavery

Leigh Lavery Email and Phone Number

General Manager of The Growth Intelligence Centre and The Growth Distillery @ News Corp Australia
Sydney, NSW, AU
Leigh Lavery's Location
Greater Sydney Area, Australia
Leigh Lavery's Contact Details

Leigh Lavery personal email

n/a
About Leigh Lavery

🌱 Head of The Growth Distillery for Client & Commercial at News Corp Australia: Powering strategic audience insights for top-tier leadership.💡 Key commercial & strategy lead behind the $1.8b NRL broadcast deal during COVID.🤝 Key commercial lead for Telstra’s AFL Media & Sponsorship rights in 2017.🎓 Distinction-grade Executive MBA from AGSM.🐎 GM of Inglis Digital, leading the development of a portfolio of online equine trading platforms.Joining dots for future growth. Part of News Sports Network Leadership team. Let’s shape the future together.

Leigh Lavery's Current Company Details
News Corp Australia

News Corp Australia

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General Manager of The Growth Intelligence Centre and The Growth Distillery
Sydney, NSW, AU
Employees:
2715
Leigh Lavery Work Experience Details
  • News Corp Australia
    General Manager Of The Growth Intelligence Centre And The Growth Distillery
    News Corp Australia
    Sydney, Nsw, Au
  • News Corp Australia
    Head Of Growth Intelligence & The Growth Distillery, Client & Commercial
    News Corp Australia Oct 2020 - Present
    Sydney, New South Wales, Australia
  • The Growth Distillery
    Head Of The Growth Distillery - Client & Commercial
    The Growth Distillery Jan 2023 - Present
    Sydney, New South Wales, Australia
  • National Rugby League
    Corporate Development, Media & Research Manager
    National Rugby League May 2018 - Sep 2020
    Sydney, Australia
    As part of the NRL’s Commercial & Marketing senior leadership team, my role focused on;1. The NRL’s media rights deal (negotiated during the pandemic in 2020) 2. New revenue opportunities that diversified the game’s income3. Led research, insights and knowledge management4. Led the strategic relationship with the NRL’s major partner, TelstraKey achievements include 2020 NRL Media Rights: I was the commercial-lead within a small working group of 4, performing key tasks including financial modelling, options analysis, research, and then developing strategic recommendations to help the NRL CEO & ARLC Chair renegotiate the NRL Media Rights deals with Foxtel and Nine in 2020.
  • Telstra
    Commercial Development Manager, Media
    Telstra Jun 2016 - May 2018
    Sydney, Australia
    My role sat across both Commercial Strategy & Commercial Development functions within the Telstra Media Business Unit and involved the development and communication of Media's strategy, in addition to either leading or providing input into commercial deal negotiations to support the strategy.I worked extensively on the AFL & Netball partnerships and respective sports rights, and often focused on initiatives with the respective partners related to new commercial opportunities that would benefit both partners grow value in their relationship with Telstra.Key achievements include; 2018 Finalised AFL / Telstra Media Rights Agreement: I was the commercial-lead in the negotiation of the AFL / Telstra Media Rights Long Form Agreement, working on behalf of Telstra, which included the introduction of the world-first Player Ambassador Program, leveraging the AFLPA / AFL CBA.
  • William Inglis And Son Ltd
    General Manager, Inglis Digital
    William Inglis And Son Ltd Aug 2014 - Jun 2016
    Led the Inglis Digital division (8+ staff) and its online classified businesses Bloodstock.com.au (Thoroughbreds) & Horsezone.com.au (Equestrian) through a period of significant product and brand evolution, including the introduction of new brands GetRacing.com.au for Bloodstock.com's Syndication marketplace and StallionParade.com.au for Bloodstock.com's Stallion Directory services. During this evolution both classified businesses became more streamlined in structure, experienced growth in advertising revenue, growth in average revenue per listing, and an increase in % of overall self-serve listings.Key responsibilities;Strategic planning and executionStaff development and leadershipP&L managementMarketing and brand management
  • Adshel
    Group Sales Manager - Agency
    Adshel Mar 2014 - Aug 2014
    As a Group Sales Manager, I led a sales team (4+) responsible for key Agency relationships including Zenith Optimedia and Universal McCann and major clients such as Coca Cola, Commonwealth and NSW Government, and Lion Nathan.
  • Southern Cross Austereo
    Group Sales Manager - Direct
    Southern Cross Austereo May 2012 - Feb 2014
    As a Group Sales Manager, I led a sales team (4+) responsible for key National direct clients of Austereo, advertising across the Triple M and Today Networks both on-air (radio) and online.
  • Austereo
    Account Manager - Agency
    Austereo Aug 2010 - May 2012
    Represented Austereo and their brands within key Agencies such as Mitchells & Partners, securing new business plus ensuring growth and retention amongst their clients who advertised with Austereo.
  • Mi9/Ninemsn
    Business Development Manager
    Mi9/Ninemsn Sep 2008 - Aug 2010
    I was responsible for creating new strategic commercial partnerships on behalf of Ninemsn with digital service providers where we were able to integrate their respective service within the Ninemsn portal as a co-branded content offering. Key clients included Ticketek, Nokia Music, and Centrebet.
  • Mi9/Ninemsn
    Account Manager & Sales Executive - Platform Nine
    Mi9/Ninemsn May 2007 - Sep 2008
    I was responsible for sales within Agency & Direct clients of a new online video solution launched by Ninemsn subsidiary, Platform Nine across 200 partner sites (including both 3rd party and ninemsn).

Leigh Lavery Skills

Digital Strategy Mobile Marketing Digital Marketing Digital Media Mobile Devices Mobile Content Ad Serving Online Advertising Account Management Media Sales Content Management Content Strategy Ad Networks Integrated Marketing Web Video Radio Advertising Sales Management Marketing Strategy Advertising Social Media Marketing Management Business Development Advertising Sales Marketing Communications Online Marketing Media Planning New Business Development Mobile Advertising

Leigh Lavery Education Details

Frequently Asked Questions about Leigh Lavery

What company does Leigh Lavery work for?

Leigh Lavery works for News Corp Australia

What is Leigh Lavery's role at the current company?

Leigh Lavery's current role is General Manager of The Growth Intelligence Centre and The Growth Distillery.

What is Leigh Lavery's email address?

Leigh Lavery's email address is le****@****.com.au

What schools did Leigh Lavery attend?

Leigh Lavery attended Agsm @ Unsw Business School, Australian Institute Of Company Directors, University Of Canberra, Copland College, A.c.t.

What are some of Leigh Lavery's interests?

Leigh Lavery has interest in Australian Rules.

What skills is Leigh Lavery known for?

Leigh Lavery has skills like Digital Strategy, Mobile Marketing, Digital Marketing, Digital Media, Mobile Devices, Mobile Content, Ad Serving, Online Advertising, Account Management, Media Sales, Content Management, Content Strategy.

Who are Leigh Lavery's colleagues?

Leigh Lavery's colleagues are Brett Crase, Dominic Burke, 1rogersnailpete Gallagher, Charlie Calver, Susanne Jahnes, Peter Carruthers, Amy Harrington.

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