Leigh Mccarthy

Leigh Mccarthy Email and Phone Number

SVP Group Account Director, Target @ Deutsch
Los Angeles, CA, US
Leigh Mccarthy's Location
Los Angeles, California, United States, United States
Leigh Mccarthy's Contact Details

Leigh Mccarthy personal email

n/a
About Leigh Mccarthy

Experienced marketing professional with a passion for driving brand value through translating insights into strategic communications. Strong experience in high impact storytelling, innovative digital, and championing ideas that break into pop culture. Category experience includes: retail, automotive, consumer electronics, entertainment, music and corporate responsibility

Leigh Mccarthy's Current Company Details
Deutsch

Deutsch

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SVP Group Account Director, Target
Los Angeles, CA, US
Website:
deutschinc.com
Employees:
775
Leigh Mccarthy Work Experience Details
  • Deutsch
    Svp Group Account Director, Target
    Deutsch
    Los Angeles, Ca, Us
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  • Deutsch
    Svp Group Account Director, Target
    Deutsch Mar 2017 - Present
    Greater Los Angeles Area
    Lead marketing strategy, campaign development and execution of Target's 2017 holiday campaign.
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  • Deutsch
    Svp Account Director, Target
    Deutsch Mar 2014 - Present
    Los Angeles
    Lead marketing strategy, campaign development and execution for Target exclusive artist partnerships including campaigns for Justin Timberlake, Shakira, Coldplay, Luke Bryan, Florence and the Machine and Imagine Dragons.Led the 2015 Target Grammy initiative where Target re-established their place in pop culture by doing a first ever LIVE commercial during the Grammys. This effort resulted in over 1 billion impressions including the #1 trend on Twitter nationally and #4 trend globally and over 180 mentions in the press. Launched Target's 'Around for Good' campaign that showed the world through authentic story-telling the good Target has done in education, sustainability and for communities. This campaign increased brand affinity and helped Target get back on track following the data breach.Led Target 2013 Licensing initiatives including campaigns for Disney Princesses, Spiderman and Teenage Mutant Ninja Turtles. Partner with SVP Group Account Director to grow the Target business at Deutsch. This includes cultivating a team of smart and dynamic individuals and ensuring it is a positive and fertile environment for creative thinking across disciplines.
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  • Deutsch
    Account Director, Target
    Deutsch Oct 2012 - Mar 2014
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  • Deutsch
    Account Director, Htc
    Deutsch Dec 2011 - Oct 2012
    Marina Del Ray
    Managed HTC Global and North America business and partnered with planning and creative to identify solutions for HTC’s business situation. Idea’s resulted in acquiring additional out of scope assignments for the agency including multiple global projects.Oversaw relationships with external vendors and HTC’s partner agencies to maintain brand consistency across campaigns globally.
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  • Deutsch
    Account Supervisor, Sony Playstation
    Deutsch Mar 2010 - Dec 2011
    Directed Hardware business for Sony PlayStation including managing strategic and creative development of integrated campaigns spanning both offline and online efforts.Lead account manager on PlayStation brand campaign Long Live Play including “Michael” a commercial said to be the most “impactful” in gaming history. “Michael” was also the recipient of multiple awards including a gold at the One Show and Best in Show at the ADDY’s.Oversaw the broadcast production of all hardware and software campaigns - approximately 10 productions per year and a total of 30 campaign launches to-date.Collaborated on branded social media efforts for PlayStation’s spokesperson, Kevin Butler, across Facebook, YouTube and Twitter.Managed the creative development and production of a 50 hour world record event streamed live online which received 3.3M unique views in three days and trended on twitter.Partnered with in‐house media teams to plan and execute both offline and online campaigns.
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  • Deutsch
    Account Executive, Sony Playstation
    Deutsch Mar 2009 - Mar 2010
    Managed the strategic development and production of PS3 rebranding effort that included 10 TV spots, print, OOH and digital.Oversaw the production of all 2009/2010 broadcast campaigns including two international shoots.
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  • Team One
    Account Executive, Lexus National
    Team One Feb 2007 - Mar 2009
    Project lead in the strategic development and production of numerous multi-medium campaigns including:• 2008 hybrid “Missing H” integrated campaign including television, print, outdoor, and online.• 2008 USGA “See You at the Open” integrated campaign to support Lexus’ 2nd year partnership with USGA and sponsorship of U.S. open tournaments. Campaign included three-minute film, television, print, on-line, and dealerships ads that utilized high profile professional golfers.• Led development and production of 2008 USTA integrated campaign for Lexus’ 4th year sponsorship of the US tennis open. Campaign initiatives included television, print, on-site, and online.
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  • Team One
    Assistant Account Executive, Lexus National
    Team One Jun 2006 - Feb 2007
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  • Team One
    Account Coordinator, Lexus Dealer Association
    Team One Sep 2005 - Jun 2006
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Leigh Mccarthy Skills

Advertising Creative Direction Integrated Marketing Digital Marketing Marketing Social Media Marketing Social Media Marketing Strategy Digital Strategy Digital Media Interactive Advertising Marketing Communications Online Advertising Facebook Mobile Marketing Management Creative Strategy Brand Development Interactive Marketing Email Marketing Account Management Brand Awareness Media Strategy Video Production Budgets Online Marketing Brand Management Content Strategy Strategy New Media Media Buying Direct Mail Business Strategy Brand Architecture Sponsorship Sem Copywriting Lead Generation Relationship Marketing Film Cross Functional Team Leadership Comscore Direct Marketing Mobile Advertising Outdoor Advertising Customer Insight Public Relations Broadcast Media Planning Television

Leigh Mccarthy Education Details

  • California Polytechnic State University
    California Polytechnic State University
    Graphic Communications; Print And Imaging Management

Frequently Asked Questions about Leigh Mccarthy

What company does Leigh Mccarthy work for?

Leigh Mccarthy works for Deutsch

What is Leigh Mccarthy's role at the current company?

Leigh Mccarthy's current role is SVP Group Account Director, Target.

What is Leigh Mccarthy's email address?

Leigh Mccarthy's email address is le****@****inc.com

What is Leigh Mccarthy's direct phone number?

Leigh Mccarthy's direct phone number is +131086*****

What schools did Leigh Mccarthy attend?

Leigh Mccarthy attended California Polytechnic State University.

What skills is Leigh Mccarthy known for?

Leigh Mccarthy has skills like Advertising, Creative Direction, Integrated Marketing, Digital Marketing, Marketing, Social Media Marketing, Social Media, Marketing Strategy, Digital Strategy, Digital Media, Interactive Advertising, Marketing Communications.

Who are Leigh Mccarthy's colleagues?

Leigh Mccarthy's colleagues are Chad Saul, Piyush Chaturvedi, Stacy Schwartz, Billy Maher, Jackson Sze, Jason Peterson, Waverly Johnson.

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