Wholistic management and oversight of team responsible for the delivery and growth of SportNXT. Responsibilities include: commercial & partnerships management, government relations, marketing, PR & comms, event delivery & operations, and VIP stakeholder management.

Led the overall management of the Cadel Evans Great Ocean Road Race, supported by a complex network of internal and external stakeholders and suppliers to deliver the commercial, operational and marketing requirements of the UCI WorldTour cycling event.

Responsible for identifying, assessing and securing major sporting event opportunities for Melbourne and Victoria. Led the successful acquisition of major sporting events, including: 2025 UCI Gran Fondo World Championships, Melbourne Esports Open, AUS-X Open, and Rip Curl Pro.Key responsibilities included:- Managed key stakeholder relationships and pipeline of event opportunities- Negotiated commercial rights and event funding agreements with rights holders- Developed business case and government funding submissions - Managed major events assessments, research and valuations- Led major event bid project for the 2027 Rugby World Cup

Managed Kookaburra's Apparel, Headwear and Teamwear products, inc:- Revenue generation and pipeline management- Teamwear sponsorship for local, state and national sport organisations- Australian Cricket Baggy Green Product Manager- Marketing strategy development & implementation- Product development, supplier relations, sourcing & buying, stock management

Talent Management Services for female athlete clients, inc.:- ACA Accredited Agent- Contract Negotiation - Brand Development and Management - Commercial Rights Management, Sponsorship and Endorsements

Responsibilities included: managing apparel, product & equipment for all National Teams; operational responsibility for supplier and sponsors relationships, Australia A & Prime Ministers' XI Team Manager; and Under 19's program manager.

Role involved: building & maintaining customer relationships; gathering customer requirements through effectively leading workshops & interviews; documenting customer requirements; solution development and delivery of solutions

Role involved: providing analysis for Salesforce.com system; project scoping; solution development; programming and implementation.Also involved providing administrative support to 100+ users, training delivery & administration of 3rd party softwares: Marketo & OneSource.

Role involved being part of a team to develop industry first fully automated toner ordering system (TonerConnect) and overseeing product & process development from market implementation through to maturity through continual analysis of customer toner ordering trends & printer usage.

Responsible for reconciling customer service contracts with financier & account managers, loading service contracts into ERP, monthly invoicing & resolving customer billing issues.