Leigh Patrick Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

National Management of QLD & NSW design teams, overseeing all production timelines and responsible for producing a strong ROI on the Interior Styling service portfolio.National Management of Trade & Corporate Sales team, KPI target design, HR Management inclusive of annual review, weekly/monthly meetings and B2B acquisition outcomes.Owned & designed the AE Interiors creative strategy and operational structure to ensure on-brand delivery and clarity of messaging to the consumer across all 360˚ campaign platforms.Led the development & execution of Interiors creative asset suite, working closely with internal creative services and external stakeholders to ensure delivery on time, budget, and brief.Inspiring and creative thought leader with an innate ability to forecast changing B2B & B2C interior trends. Worked closely with the buying & purchasing team supply chain to achieve seamless fulfillment.Attention to detail and high level of analytical skill in uncovering commercial partnership opportunities that deliver brand alignment across both Interiors & Trade departments.Led the Interior creative operations to provide consistent messaging throughout all stages of production from conception to project delivery. Resources inclusive of in-house creative designers/stylists, marketing, and external production services. Expansion Lead & Real Estate liaison responsible for identifying priority markets for retail and design growth. Development of market specific strategies for multi-sites, brand alignment & exceptional operational efficiency.Part of the Senior Leadership Team, worked closely with all departments inclusive of Board, C-Suite, HR, Marketing/Creative Services, Purchasing/Buying, Retail & E Commerce Management, Distribution, Supply Chain Fulfilment, Customer Care. Quarterly Board Reporting inclusive of P&L ownership, Revenue/Pipeline forecasting, Data analysis insights, creative/partnership strategies to deliver robust, scalable key objectives.

The Babbito Design Brand was developed to showcase home renovations, interior design & styling with a coastal influence. Sample design work & inspiration - Facebook 3312 Followers / Instagram 4170 Followers @mrsbabbito* Babbito was introduced as a Social Contributor for Wedgwood in 2015The opportunity to develop social media platforms within Babbito and leverage these skills within my other business roles has been highly beneficial – particularly within the Real Estate industry. Hundreds of Vendors & Landlords have engaged my services & added thousands to their ROI for increased rental and sales results. Biggest Impact - $1,000,000 above the reserve listing price for a 3 Bedroom Pyrmont apartment owner occupied (Renovation Budget $30,000 + Styling)

Australia - Los Angeles - Singapore

Formed production company SugarLove Pictures in 2000 to develop & produce print production within the Film & TV Industries. Responsible for global sales & business development / styling, set & art direction along with production and print placement for hundreds of celebrity portraits, film stills and fashion/advertising campaign images. This has included award winning photography, one-sheet image editing & design input as well as contract & legal copyright negotiation for both fees & usage worldwide.All Production Management duties including but not limited to: Administration /Finances & Accounting /HR / Account Management / Sales & Business Development / Marketing & PR / Regular Data Mgmt. & Analysis / IT / Strategy & Web Design.Artist Management (Bradley Patrick): One of the world's most respected portrait/commercial photographers. He regularly works in both Australia & the USA. A sample of work produced with Bradley which has required both extensive studio & location experience can be see here: http://www.bradleypatrick.comAs Creative Producer at SugarLove my business acumen has produced a substantial portfolio of work in Film, Advertising and Entertainment circles. This vision helped generate a portfolio of advertising shoots exceeding $3million in under 3 years for the company (2003-2006) whilst actively representing a team of photographers in 5 countries along with building/maintaining offices in Sydney, Singapore and Los Angeles under the SugarLove Inc brand.Further showing the skill set required to diversify a company with the impending arrival of children in 2006 the development of SugarLove Weddings & acquisition of a high profile video brand in 2007 showed another successful example of my entrepreneurial flair required to position a brand as a market leader. Future opportunities for Bradley Patrick to expand his Film Directing career allowed me to focus on diversification in Design, Styling, Real Estate & Interiors.

: Different Technologies was a venture capital funded, Australian technology company that combined the best software, data science and customer service across NSW, QLD & VIC with expansion plans into WA in 2021. Disrupting the $5billion property mgmt. sector since 2017 with strong metrics and a highly efficient SaaS based model that “Lets people do what they do best & technology take care of the rest”.Role: National Snr Mgr Portfolio & Acquisitions * Developed, owned and exceeded targets for multiple portfolio & referral funnels* Developed & maximised external partnerships in finance, brokering, agency & construction* Nurtured existing client relationships for growth & development* Prioritised initiatives for B2B division to deliver on key goals & outcomes* Key partner in developing best practices nationally across B2B & B2C growth * Responsible for marketing & creative partner initiatives along with full concept briefing into National Head of Marketing & Marketing Manager* Internal process development to track product performance & liaison to relevant teams.

Owned & Exceeded Sales Targets by company recognition in the following areas; -Number #1 National Sales 2019Number #1 National Sales 20202 Year Direct Acquisition MAA Contracts (680+) – 42% total company portfolio (March 21)* Proven ability to meet B2C revenue targets - Growth Manager NSW* Excellent negotiation & presentation skills recognised by internal & external stakeholders* Excellent verbal & written communications skills aligned to position brand against competitors* Proven ability to multitask, prioritise territory development as Growth Manager - Regional NSW* Key Supporting role with Executive & C Level reports as project lead - Growth Manager QLD Brisbane Expansion* Territory Launch Leader - Strategic Planning, aligning growth team with new business goals to build credibility in market launch, conduit with multiple department planning to achieve deadlines* Proven ability to articulate unique brand proposition to both B2C and B2B markets* Highly skilled interpersonal & problem-solving skills. Notable internal ancillary partner to all departments including product, engineering, design, marketing and operations* Thorough knowledge of the Australian Real Estate industry

2018 Sotheby’s International Realty Winner Rising Star Award Greater Australia Region * Responsible for the development & performance of all sales activities to achieve maximum profitability & growth in line with the company vision, values and strategic plan at a Director level* Mgmt of Sales Agents BDAs & weekly sales meetings (both group & individual)* KPI reviews for all Direct Reports (4 x Selling Agents) * Sales HR - Successful Onboarding & performance mgmt - Sales Associates (Hobart Team)* Management Reports inclusive of market share, revenue projections & commercial outcomes* Development, implementation & execution of statewide marketing plans* Key Communications representative for all media contacts inclusive of all Print, Radio and TV* Management of critical media timelines & co-ordination of all content inclusive of copy writing and photography stakeholders and deliverables* Vendor & Buyer communications inclusive of prospecting, marketing campaigns, interior design consultation, production co-ordination for all key creative content creatives, media liaison, sales negotiation, legal contracts* Key Communications representative contact with Sotheby’s National and Asia Pacific RepresentativesAchievements (Personal) $5,100,000 Listings / Projected GCI 480% above KPITotal Listings/Appraisals $31,950,000 on contract completionAverage GCI agency listing % increased from 2 to 3% across all listingsPrint & TV Coverage secured on 2 listings (Taroona & Bicheno) Sky News National TV

* 2018 NSW Chairman's Club Award * 2018 NSW State Winner Marketing Excellence * 2017 Finalist BDM of the Year PPM Awards* Senior Associate for Business Development & Asset Management across 3 regional offices in NSW * Asset Management. Lead Generation inclusive of new business, repeat business & referrrals* Key Partner to Principal & Co-Principal across both Sales & Property Management Departments* Management & Internal Staff Mentor across key PM & Leasing team to achieve 5 star service* Pioneering unique USPs into a regional market to expand the offerings of traditional agencies* Building long term relationships via quality marketing & results driven leasing/sales campaigns* Extensive CMA support & growth (Sales & PM) along with qualified Interior Design consultation* Exceptional negotiation & highly developed sales skills evident in rent roll expansionAchievements (Personal) KPI / Inventory Acquisition exceeding 300% after 2 months in 2018.Individually responsible for New Business exceeding 420 listings (across 20mth tenure)Keynote Speaker - Renovation Property Information Live Stream EventCo-Host - Weekly Wrap Online PM Interview SeriesRegular Presenter - The Real Estate Agents TV Series Pilot

Experiential Marketing Agency & market leaders with deep expertise in brand strategy, planning and multi-channel execution, live brand experiences and communications. Working on some of the world’s biggest brands to deliver a competitive edge, drive behavioural change both inside & outside an organisation and creating measurable impacts was a daily mantra. Key Client Accounts: Jurlique, Dove, IAG, Kimberly Clark & Unicef * Communications & Experiential Strategy Support accountability reporting to CEO* Event Production (both National & International) inclusive of scheduling, budgeting & timelines* Content Production & Design Operations to achieve consistency for client approved briefs* Creative Development & Activation Production (pre-production, production & post-production) with full accountability on compliance in conjunction with creative leads.* Key Contributor to the operational & production strategy across a range of client genres* Risk management integration and accountability within legislative frameworks* Business management skills in maximizing value from production budgets along with thorough industry knowledge with deep relationships across suppliers and resources

* Employed by International Brands (Pottery Barn / Williams Sonoma Inc) to launch their Design Studio in the newly opened Bondi Junction store in Sydney my role encompassed interior design for retail clients. In-home spatial planning (hand sketching & 2D Space Planner), colour palettes/mood boards, furniture placement, scope meetings, on-site recce and design presentation.* Meeting high level sales targets / building long term client relationships & reporting to design management were a key part of the role. Throughout my tenure with the company my sales figures & rapport with both staff, management & clients were of the highest standards. My skill in securing a national major commercial account (outside the job description) along with pitching for other profitable company alignments was also well regarded.

Sydney Head Office - CBD & Drummoyne * Management | HR Role - Full Selection of teaching staff (10 pax)* Management | HR Role - Full Selection of students (60 pax)* National marketing, advertising & public relations/media liaison with company directors on overarching strategy for TAFTA, Sydney* PR Launch / TV Week Logies Event, Sydney* Development of class structures & course guidelines, record keeping and performance evaluations & consultant feedback on both students and teachers* Accounting | Bookkeeping as required - day to day* Special Teaching Attachment - Class Topic "The Business Side of Performance"

Gold Coast, Queensland

Employed as the first advertising cadet within News Limited nationally. Working alongside other executives of 5-15 years experience my role was expanded within 6 months to incorporate full Advertising Executive duties.* Cold Calling / Lead generation* Advertising campaign design / graphic layout management* Maintaining excellent customer service skills & accounts service* High degree of organisation and administration* Reaching KPI sales targets and maintaining high level of self-motivationMy departure from this role was due to a personal relocation to Sydney. Upon leaving the Gold Coast Sun (News Ltd) my total sales were in excess of $1,000,000 with a closing ratio of 1 in 2. I left the company as the number one sales executive (95-96)

Prior to 1993 I held multiple roles within the media industry on a part-time or contract basis in Radio, Television and Print. These included John Fairfax (Sydney Morning Herald), Nine Network, 2SM Radio, KROQ.

Lab To Market (Laboratory Of Innovative Science + University Of California (San Diego), Lbtechx1 Technology Entrepreneurship

Problem Solving | Systematic Innovation | Seed Matching | Business & Operating Models | Readiness & Market Fit | Venture Financing

Diploma, Interior Design & Decoration

2D Forms | Technical Drawing | Residential Interiors | Environmental Sustainability | Spatial Design | Soft Furnishings | Light Fittings |.

Honours Marketing & Business Communications

$10,000 Scholarship Winner | Applicants - 1100

Years 11-12 Higher School Certificate Graduate

Years 7-10 School Certificate Graduate