Leigh Peter

Leigh Peter Email and Phone Number

Marketplace Manager @ OPTIVATIONS | Marketplace Lead for Amazon 3P sellers @ OPTIVATIONS
Leigh Peter's Location
Mountainside, New Jersey, United States, United States
Leigh Peter's Contact Details
About Leigh Peter

Results-oriented ecommerce marketing professional with in-depth knowledge of building Amazon sales on 3P or 1P Amazon accounts. Skilled at developing comprehensive marketplace strategies for small to mid-size brands coupled with classic CPG training at Fortune 500 brands. Self-directed manager skilled in driving brand consumption with a shopper-first philosophy. Project leader and hands-on manager with demonstrated success in ecommerce sales acceleration to exceed sales goals. Strong people leader who is passionate about developing and inspiring team culture.Passionate about getting natural, organic, and clean lifestyle products into the hands of consumers to improve their health outcomes. Lpeter333@gmail.com

Leigh Peter's Current Company Details
OPTIVATIONS

Optivations

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Marketplace Manager @ OPTIVATIONS | Marketplace Lead for Amazon 3P sellers
Leigh Peter Work Experience Details
  • Optivations
    Marketplace Manager
    Optivations Apr 2022 - Present
    West Palm Beach, Fl, Us
    Marketplace lead for private equity-owned Amazon 3P sellers; accelerating growth for brands for a wide range of categories.
  • Plantfusion
    Director Of Ecommerce
    Plantfusion Feb 2021 - Apr 2022
    Denver, Colorado, Us
  • Plantfusion
    Ecommerce Manager
    Plantfusion May 2019 - Feb 2021
    Denver, Colorado, Us
    Led Amazon channel marketing, operations, and brand enforcement strategies for PlantFusion protein supplements. PlantFusion is a line of outstanding plant-based, vegan-certified, non-GMO complete protein, collagen-building powders, and vitamin supplements. Making consumers' lives more complete, balanced, and nourished. Private equity-owned brand.
  • Redroot Marketing
    Marketing Consultant
    Redroot Marketing Apr 2019 - May 2019
    Launched social media training for small businesses on the Teachable platform and developed a marketing plan designed to reach entrepreneurs.
  • Bayer
    Senior Manager Ecommerce Marketing & Merchandise
    Bayer Mar 2017 - Feb 2019
    Leverkusen, North Rhine-Westphalia, De
    Led Coppertone Sunscreen ecommerce business; now one of the fastest growing brand in the Amazon Sun Care category. Led comprehensive zero-based strategic marketing plan that doubled brand sales and market share in one season. Executed plan with excellence. Advanced division's ecommerce content capabilities by implementing a new syndication tool that maximized internal resources and reduced time to market by 80%. Optimized consumer's shopping experience and increased conversion with best-in-class mobile images that comply with global GS1 guidelines.
  • Bayer
    Director, Consumer Promotion / Activation (Bayer + Merk Portfolio)
    Bayer Oct 2014 - Mar 2017
    Leverkusen, North Rhine-Westphalia, De
    Led all aspects of Consumer Promotion for $2.6 Billion in retail sales US OTC portfolio that delivered best-in-class brand activation.
  • Bayer
    Director, Integrated Marketing Solutions & Agency Relations
    Bayer Jun 2014 - Oct 2014
    Leverkusen, North Rhine-Westphalia, De
    Accountable for spending $160MM in compliance with Bayer Corporate Guidelines with the utmost integrity.
  • Bayer
    Director, Integrated Marketing Solutions
    Bayer Jan 2010 - Jun 2014
    Leverkusen, North Rhine-Westphalia, De
    Designed and launched Integrated Marketing Solutions, a 12-member interdependent work group that maximized the sales impact on the consumer's path to purchase. Developed common vision and purpose along with best practices for integrated holistic marketing communications work. Embraced "test, learn and scale" model to pilot the latest programs in social media engagement, advocacy, digital couponing and digital display targeting that grew engagement, conversion and accessibility.
  • Bayer
    Director, Consumer Promotion (Consumer Care Division)
    Bayer Feb 2001 - Jan 2010
    Leverkusen, North Rhine-Westphalia, De
    Led team that contributed to division growth of +7% average net sales in consecutive growth from 2000 - 2010. Led division wide consumer events, initiated first Co-Marketing team at Bayer and sold in first ever chain-wide health screening in Walmart's history. Resulted in an $2.3MM incremental order for Bayer Aspirin and elevated the status of the category relationship.
  • Bayer
    Consumer Promotion Manager
    Bayer Jan 2000 - Feb 2001
    Leverkusen, North Rhine-Westphalia, De
    Led strategic planning, execution and measurement for Bayer Aspirin, Phillips', Alka-Seltzer Plus, Alka-Seltzer and Flintstones Vitamins.
  • L'Oréal
    Senior Consumer Promotion Manager
    L'Oréal Aug 1996 - Dec 1999
    Paris, Fr
    Led strategic planning and execution and measurement for Cosmetic and Fragrance brands. Led integrated Golden Globe division events.
  • Nabisco Foods Group
    Associate Consumer Promotion Manager
    Nabisco Foods Group Aug 1992 - Aug 1996
    Managed consumer promotion strategic, execution and measurement for Cream of Wheat, Milk-Bone Dog Biscuits, College Inn Broth, Davis Baking Powder brands.

Leigh Peter Skills

Integrated Marketing Marketing Strategy Cross Functional Team Leadership Competitive Analysis Market Planning Product Launch Brand Management Customer Insight Strategy Shopper Marketing Marketing Management Global Marketing Digital Marketing Management Segmentation Pharmaceutical Industry Market Research Consumer Products Direct Marketing Trade Marketing Account Management Marketing Research International Marketing Ecommerce Strategy Ecommerce Marketing Strategic Planning Activation Amazon Media Services Consumer Activation

Leigh Peter Education Details

  • Marist College
    Marist College
    Communication/Public Relations

Frequently Asked Questions about Leigh Peter

What company does Leigh Peter work for?

Leigh Peter works for Optivations

What is Leigh Peter's role at the current company?

Leigh Peter's current role is Marketplace Manager @ OPTIVATIONS | Marketplace Lead for Amazon 3P sellers.

What is Leigh Peter's email address?

Leigh Peter's email address is le****@****yer.com

What is Leigh Peter's direct phone number?

Leigh Peter's direct phone number is +492*****

What schools did Leigh Peter attend?

Leigh Peter attended Marist College.

What skills is Leigh Peter known for?

Leigh Peter has skills like Integrated Marketing, Marketing Strategy, Cross Functional Team Leadership, Competitive Analysis, Market Planning, Product Launch, Brand Management, Customer Insight, Strategy, Shopper Marketing, Marketing Management, Global Marketing.

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