Leigh Ritchie Email & Phone Number

London, Gb

London, England, Gb

London, England, Gb

Founded by former art gallery director Cecily Motley and consumer expert Ilana Lever, Motley is a pioneering new jewellery brand on a mission to democratise jewellery design.

London, England, Gb

Ideal Insight are a video production and creative content agency based in London, New York & Milan. During my role, I managed the complete marketing function for the business, relaunching the brand and website and driving the company strategy. I also managed the client marketing output for the agency.

London, England, Gb

House of Fraser are a premium department store based in the UK and Ireland. As a branded Buying Assistant, I worked with premium menswear fashion brands such as Burberry, Paul Smith & Diesel. I managed the critical path, helped the Senior Buyer with stock selection and managed the stock and product portfolio.

London, Gb

Reporting to the Head of Acquisition, I solely managed the digital department at Hyperoptic. My responsibilities included: • Sourcing and on-boarding a new digital agency including: briefing, initial pitches and migration from the previous agency. • Setting targets for the digital agency, assigning the correct budget to each channel to maximise performance. • Executing and measuring a test programme to optimise conversion (CRO) including: on boarding an agency, conducting usability lab testing, form analysis, heat mapping and AB testing. • Migrating tracking platform from Adform to DoubleClick/Google Analytics: producing campaign URLs, implementing ecommerce codes for revenue and event tracking. • Managing creative and digital agencies to produce quarterly campaign plans & strategy.• Measuring and reporting the performance of all digital marketing campaigns, assessing against goals (CPA) while managing the digital budget, raising all POs in Sage. • Creating content that engages visitors to the site, encouraging them to stay longer, in particular through enhanced content on landing and product pages. • Review and evaluate new technologies, keeping the company at the forefront of developments in digital marketing. • Working with internal teams & Web Development to ensure that all campaigns are aligned, both on and offline.• Project managing key plans to grow the and future proof the business and ensure company growth.

London, Gb

Reporting directly to the VP of Revenue, I solely managed the digital department at Hyperoptic. Through this my main responsibilities included:• Managing a digital agency, to produce and implement SEO, PPC and display strategies. • Managing digital targets and budgets to ensure all parties are aligned. • Set up and maintenance of tracking, through Adform, integrating with our CRM. This ensured the correct channel is recorded in reports and allowed the team to accurately report on CPA and ROI.• Solely managing the Affiliate Programme, Introducing tiered commissions, promotions and bonus incentives that has allowed the channel to increase MoM since launch.• Website redesign and rebrand. This included everything from pitches to UX workshops and copywriting.• A/B testing web content and pages with Optimizely• Create, maintain and run all digital acquisition campaigns. This includes creating landing pages, static and dynamic banners and creating imagery to use across social media and online channels, working closely with our web-development team to execute.

London, Gb

Reporting to the Head of Marketing, I managed offline marketing communications for Hyperoptic, including:• Autonomously running end to end, B2C lead-generation and acquisition campaigns• Managing a key communication flow throughout all communications. • Liaise with key customer contacts and stakeholders, • Nurture relationships with suppliers and agencies to ensure deadlines were created and achieved.• Manage the day-to-day budget for all campaigns. • Sourcing new suppliers and practices to help reduce business costs - a key KPI.• Providing support for the field sales and property teams. • Collateral creation • Attend client meetings to represent the marketing team and business • Provide support for the B2B team. Including creating collateral and helping the team during the product launch phase of the business. • Email marketing campaigns • Creation of online assets including landing pages and Ads.