At Ascent Advisory Group (AAG), we empower software companies to thrive and succeed. As a leading consultancy and brokerage firm, we specialise in enhancing all aspects of your business, from strategy and operations to funding and sales.Our team of experienced professionals brings diverse backgrounds in software development, business management, and finance. With tailored strategies and expert guidance, we help navigate challenges and achieve sustainable growth in today's competitive landscape.Consultancy Services:We offer holistic business improvement, optimising efficiency, productivity, and profitability. From refining software development processes to improving customer experience, we deliver measurable results.Capital Raising:As a trusted broker, we secure funding for your growth initiatives. With an extensive network of investors, we facilitate connections and negotiate favourable terms to help fuel your software business.Business Sales:When selling your software company, we guide you through valuation, negotiations, and due diligence, ensuring maximum value and a smooth transition for you and your employees.Client-Centric Approach:We prioritize your success, taking a collaborative approach to understand your unique goals and challenges. Our tailor-made solutions leverage your strengths, ensuring sustainable growth.Trust and Confidentiality:Confidentiality is paramount. We adhere to strict ethical guidelines, safeguarding your proprietary information throughout our engagement.Ready to unlock your software company's potential? Contact AAG today to achieve remarkable results.

Managing director for a SaaS-based software company with a global customer base.- Acquired and integrated Agronomix.- Secured a large customer, resulting in 54% OG post-acquisition.- Change transformation to increase profitability to more than 35% EBITA.- Worked with a diverse workforce in Canada to drive Culture.

A technology company within Agriculture primarily focused on Dairy, Retail and Milling.- Focus on innovation and new software solutions while driving profitability.- Overhauled the culture to improve team morale following a difficult leadership period.- Improve customer attrition through account management and coaching.

A technology company focused on Agriculture, primarily in Grain, Seed and Milling.- Doubled the revenue of the business in the first 3 years of joining.- Performed the role of commercial director.- Developed a portfolio-leading talent development programme.

Volaris Group, a part of Constellation Software, focussed on acquiring, strengthening, and growing software companies that operate autonomously within a portfolio of Volaris Group. Serving as a leader and player-coach to the General managers of multiple business units and central services, working to employ best practices and strategies that accelerate growth and scalability.- Owning and directing strategic planning and execution for three software companies, encompassing P&L ownership, operational strategy, and transformation initiatives.- Enhancing operational efficiency and implementing continuous improvement methodologies across the organisation to optimise processes, reduce costs, and improve overall performance.-Cultivating a high-performance work environment, fostering talent development, and mentoring a diverse team of 100 professionals across the UK, Ireland, and North America.- Collaborating with cross-functional teams to address challenges, share best practices, and create synergies within the organisation.- Streamlining business integration processes, ensuring seamless onboarding and alignment of newly acquired companies with existing operations and culture.- Overseeing organic growth strategies, championing innovation, and securing investments to drive sustainable revenue and profit growth.- Navigating complex regulatory environments, ensuring compliance with legislative, statutory, and regulatory requirements, and minimising potential risks.- Spearheading mergers and acquisition activities in the UK and Ireland, identifying potential targets, conducting due diligence, and executing transactions.

Client Director for Universities in Asia-Pacific and International Schools in Europe.- The primary focus was on account management and new business with the end goal of growth.- Managed an office in Singapore.- Increased recurring revenue significantly across the customer base.

Responsible for global sales of a purpose-designed Microsoft Dynamics, CRM into all educational sites, including higher education and international schools.

Microsoft Dynamics CRM Account Manager, responsible for £1m start-up sales and growth strategy.

Responsible for selling Facilities Management software to education institutions in the UK. Working with strategic partners and operational functions within each institution.

Responsible for International Schools worldwide with a new business turnover of £360kResponsible for corporate sales of Facilities management softwareConsult and advise on IT requirements and school improvement solutionsConsult with commercial and private sector businesses to implement cost saving and revenue enhancing solutionsResponsible for marketing campaigns to maximise sales opportunitiesOffer tailor made consultancy and training services to clientsProvide product launch guidance to Serco learning for international schoolsDoubled average monthly sales revenueAchieved highest monthly and quarterly revenue figures since trading internationallySalesperson of the quarter for Q1 2012

Consult with all University staff to deploy an educational package to help improve university efficiencies and improve student grades.

Responsible for over £1m of turnoverUsing probing techniques with lecturers to uncover needs and provide a consultative service to determine and prepare the solution that will maximise profits, through media, books and custom solutionsLiaising with bookshop managers and regional managers to maximise book sales Designing and implementing marketing campaignsOnsite I.T. training for lecturers, university staff members and studentsPresent to large groups of students to increase sales through direct sellingCreated databases and systems to speed up processes and ensure effective use of my timeHigh level of training participation, including coaching and mentoring and advanced sales techniques and processHave hit all recent annual targets, 2008 - 106%, 2009 - 104% Have excelled in software sales for the past 3 years, 2008 - 166%, 2009 - 171%, 2010 - 175%Built a CRM to manage a growing media portfolio which is now used across Pearson Middle East and Europe

Responsible for car dealership tyre sales in the North West.Developed an automated buying system.

Responsible for growing tyre sales in the north west car dealership arena through building relationships from within the current customer base, training staff within the dealership and gaining new businessResponsible for £400k profit per month in my final yearRegularly reported sales projections and provided accurate forecasts month on month to the Managing DirectorInvolved in the employment and training of tyre fitters, ensuring a high standard of service combined with a driven focus on selling tyresMonthly performance reviews for all tyre fittersResponsible for the purchasing and maintenance of tyre fitting machinery in accordance with manufacturers standardsRegular individual and group meetings with Managing Directors, Service Managers and Parts Managers to assess and progress tyre salesRegular meetings with large dealer group buyers and key members of staff to secure business, negotiate service agreements and group or individual sales strategies and training contractsPresenting to Regional Managers and dealer groups to secure service contracts, negotiating prices and setting targets to guarantee salesOther projects and activities within Oak TyresResponsibility for analysing sales data to focus the sales team and uncover new opportunitiesDevelopment of a "Best Buy" database to automate the purchasing of tyres from a variety of suppliers. Prepared and created the database through working closely with the buying team, manipulating data and preparing spreadsheets to help maximise profit.Built an Intranet system within Oak TyresBuilt a Business Intelligence system for the field sales team and integrated the current office sales system

Analysed the sales department to understand their needs when dealing with sales of various productsDesigned and built a bespoke CRM for the sales team