- Responsible for 270K subscribers across two brands.- Oversee all newsletter, triggered, and transactional communications via email, SMS, social, and web.- Manage 1 direct report, fostering a collaborative and high-performing team.- Craft compelling short and long form copy achieving engaging storytelling across email, SMS, blogs, social, landing pages, popups, and website UX- Ensure subscriber retention and monitored churn, maintaining a positive net subscriber score to drive new growth and minimise unsubscribes.- Drive subscriber acquisition through paid and organic strategies.- Perform thorough reporting analysis determining actionable insights.- Collaborate with stakeholders across various channels, including creative, brand, performance, social, ecommerce, data, and tech teams, to align strategies to core branding.- Define and document business rules and procedures.- Ensure high-quality QA for optimal performance and UX.- Manage CLM budget.

- Manage end-to-end execution of email campaigns for multiple clients, ensuring on-time delivery and achievement of campaign objectives.- Create, test, and put live automation journeys to enhance engagement or improve conversion.- Implement data segmentation strategies to deliver highly targeted and personalised email communications tailored to client needs.- Provide expert guidance on first sends, IP warming, and ramp-up deliverability plans, resulting in improved inbox placement, sender reputation, and email deliverability performance.- Setting up and connecting Custom From Addresses/Sending Domains for brand consistency.- Facilitate the integration of Web Behaviour Tracking to enhance email personalisation and user engagement.- Integrate Magento and Shopify storefronts, enabling dynamic content delivery for highly personalised email campaigns.- Conduct SMS setup and testing to expand communication channels and engage with customers.- Design surveys and landing pages to gather valuable customer insights and improve conversion rates.- Conduct effective kick-off meetings with new clients, outlining onboarding processes, aligning with campaign calendars, and defining clear goals and objectives.- Manage project schedules and internal resources, ensuring deadlines were consistently met, even in the face of changing priorities.

- Manage multiple projects of varying complexity and budget, ensuring streamlined execution and client satisfaction.- Develop comprehensive briefs and cost estimates to establish clear project guidelines.- Proactively schedule resources in advance for on-time project delivery- Build and optimise registration journeys spanning 1 to 30 pages, enhancing UX.- Produce and dispatch all marketing and event emails, adhering meticulously to brand guidelines.- Oversee mailing list data uploads, ensuring seamless communication with event attendees.- Respond promptly to client feedback and edits, facilitating effective communication throughout.- Conduct rigorous quality assurance at multiple stages, including testing, proofreading, and bug fixes, ensuring high-quality deliverables.- Own the email schedule, implementing automation and triggers for timely and personalised comms.- Ensure websites and landing pages align with client branding and undergo meticulous accuracy checks.- Manage the delegate journey and lifecycle, ensuring a seamless experience from start to finish.- Provide regular performance reporting and tracking for events, driving continuous improvement.- Maintain email compliance with SPAM, privacy, and subscription standards, preserving client reputation and data privacy.- Manage a team of designers and web developers, effectively communicating necessary edits, promoting collaboration and a high performing team.

- Oversee production and onboarding of Booking Suite products for diverse accommodation providers.- Orchestrate the seamless setup of Booking Suite revenue product, Rate Manager, integrating hotel information and PMS for algorithm optimisation. Collaborate closely with connectivity and channel manager partners to expedite the go-live process of Rate Manager for shared clients.- Publish content on Booking Suite CMS to enhance SEO and improve website performance for hotel partners. Create and curate blogs, and manage social media accounts to bolster online presence. - Cultivate and manage strong stakeholder relationships, including key partners and major clients.- Successfully migrate partners from subdomain websites to custom domains, resulting in elevated traffic and conversions. - Leverage Zendesk and JIRA for daily project management and efficient issue tracking.

- Conduct training for new properties, ensuring monthly and quarterly targets were met for a successful hotel setup. - Account Manager for Gold Coast and Hervey Bay regions for 6 months, visiting often to provide commercial advice to boost visitor numbers, revenue, and bookings. - Give effective extranet training to new properties and ensure existing partners utilised new tools for improved conversion. - Monitor and facilitate seamless onboarding experiences for newly registered properties. - Encourage accommodation partners to extend availability during high-demand periods. - Ensure accurate and detailed hotel listings with amenities, images, star ratings, and relevant information. - Deliver training and presentations to new hires, acquainting them with the business and their roles. - Mentor and support new hires during their probationary periods. - Developed and updated procedures to enhance efficiency and productivity. - Manage property activations and deactivations with channel managers, minimising downtime. - Cultivated strong working relationships with external channel managers. - Identified and resolved overbooking issues by analysing XML change reports and coordinating with channel managers. - Served as the customer service point of contact for offices in Sydney, Brisbane, and Melbourne. - Conduct customer service training for wider offices and managed pre- and post-reservation inquiries via phone and email. - Handle modifications, changes, and cancellations of reservations, including arranging special requests through outbound calls. - Act as a liaison between guests and hotels to address and resolve complaints.