● Develop overall strategy for market coverage & prioritization, talent qualifiers & deal structure, creative content viability, growth & scaling of business & standardized metrics for data & performance insights.● Create & implement new deal structure for creator talent based on market standards, company revenue goals & ideal return on revenue.● Oversee revenue projections for the entire team, monitor progress toward goals & implement new initiatives to ensure success.● Ideate, book & produce high-end livestreams for talent like Rhett & Link, Smosh, Try Guys & The Glass Cannon Podcast.

● Advise creator economy tech startups on marketing initiatives, community tools & engagement, data & analytics, partner acquisition & talent identification, onboarding, & success strategies. ● Collaborate with talent & talent teams to create launch strategies, content packages, pricing structure, deal outlines, content calendars, & budgets.● Advocate for & pitch new technology & platform initiatives to talent, management companies, agencies, & venture capital firms.

● Spearheaded the Creator Economy initiative covering the agency-wide roster of over 10,000 clients that grossed over $1,500,000 in first-of-their-kind deals. ● Systematically built out guidelines & managed a new process for maintaining & tracking offers & platforms, educating colleagues & clients, & consolidating information.● Built, managed & led a team of 5 executives to cover the platforms & the internal departments.● Vetted & maintain relationships with over 200 platforms in the Creator Economy space, inclusive of transactional fan-to-artist, subscription, link-in-bio, virtual classes, livestreaming, meet & greet & social commerce.● Established 15 of the first preferential agency deals with top platforms in the space; inclusive of Patreon, Cameo, 23/7 Global, Talkshoplive & Pear● Led Music Innovation which vets & recommends platforms, pulls offers, provides pricing strategy, creates business plans, manages rollout, offers marketing strategy, measures performance metrics & organizes postmortem recaps on behalf of UTA’s music roster of 1,500+ clients.● Launched, strategized on pricing & offerings, liaised for all parties, managed rollout, consulted on marketing, monitored success, created postmortems & oversaw financials for livestreams grossing over $4,500,000.● Maintain relationships with 300+ music tech platforms including livestreaming, virtual reality, augmented reality, multimedia & music marketing. ● Sold sponsorships for VidCon grossing $5,000,000+ in addition to advising on sponsorship offerings & pricing, building the sponsorship deck, strategizing on activation execution with partners, managing on-site rollout & organizing postmortems.● Advise & partner with entrepreneurs & event producers to build & expand consumer, trade & hybrid events & experiences through sponsorship sales, strategic partnerships & talent acquisition.

● First assistant to sell $110,000 in sponsorship sales for VidCon and did so within a 3-month period.● Provided on-site production & management support for events like VidCon, CES US & Nashville Comedy Festival.● Learned how to implement and schedule an itinerary for clients and internal staff while managing contracts and their execution, inclusive of scheduling invoices, receiving funds and overseeing payout.

• Assembled, oversaw, and created schedules for 100 volunteers.• Selected 200 bands for venues in downtown Orlando, and arranged festival line-up.• Organized the festival conference and parties for music industry professionals like Jonathan Mayers, Andrew McMahon, Dan Larson, Lou Plaia, and Kevin Lyman.

• Compose and edit posts for Artist social media pages.• Worked under Kevin Monty and assisted in marketing for shows and merchandise, promoting artist visibility, and prepare for album releases for Bruce Hornsby and Jerry Garcia.