Leigh Boyd Email and Phone Number
Leigh Boyd work email
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Leigh Boyd personal email
A proven contributor to the success of organizations and brands based upon curiosity, adaptability, and a deep competitive drive. Successful approach includes identifying business opportunities based on market and consumer analytics, creating and implementing robust strategic plans, and establishing strong teams of talented experts to help drive the business forward.
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Vice President MarketingFarm Credit Mid-America Jun 2021 - PresentJeffersontown, Kentucky, Us•Strategically manages the Farm Credit Mid-America and Rural 1st brand teams to retain customer loyalty, gain new customers and grow market share. •Leads, coaches and mentors 11 direct reports in providing activation strategies on national and local levels that are relevant, timely and results driven.•Leads optimization of the marketing ecosystem and strategic approach to better reach end users resulting in increased brand awareness and consideration.•Leads ongoing communication with sales, retail operations and human capital leaders that promotes transparency, gains alignment, and enhances the marketing team’s ability to pivot as needed.•Leverages consumer research, market analytics and internal data to power media, content, and brand strategies. •Collaborates with cross-functional teams across the association to gain better perspective and expertise to provide an exceptional customer experience.•Manages the marketing department operating standards and procedures as the business continues to grow to better serve our internal and external customers.•Manages marketing department budget and defines annual priorities to appropriately delegate resources to ensure deliverables are met on time and within budget.
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Assistant Vice PresidentFarm Credit Mid-America Aug 2020 - Jun 2021Jeffersontown, Kentucky, Us
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DirectorFarm Credit Mid-America Jan 2019 - Aug 2020Jeffersontown, Kentucky, Us
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Account Services DirectorFieldtrip Aug 2017 - Dec 2018•Planned, developed and defended budget recommendations, work goals, measurements and training requirements necessary to provide both quality and profitable service to clients•Managed seven team members’ workloads, skill set development and career paths •Established relationships across all agency disciplines and agency businesses•Set quality standards for the accounts and enforced adherence •Developed and reviewed proactive ideas to grow business in conjunction with the New Business Department•Collaborated with departments to create/revise proposals for current and future clients•Oversaw the successful execution of agreed upon projects, deliverables within scope, time and budget for each client•Provided assistance related to agency policies, practices, and resource allocation•Oversaw the growth and profitability of all current clients -
Account SupervisorFieldtrip Jul 2016 - Jul 2017•Trained new Account Executives, Managers and Coordinators within agency •Built strong working relationship with clients as a strategic resource and business partner•Managed and mentored an Account Coordinator and Account Manager in building and maintaining client relationships, strategic planning, and campaign execution•Analyzed client business in the competitive market to uncover insights that aided in defining a client’s brand platform•Developed client’s brand personality, promise, position in the market and identity that defined the client’s foundation for all marketing efforts•Created strategic plans for launching new client brands as well as ongoing advertising efforts needed for brand awareness campaigns•Measured and reported performance of all marketing campaigns and assessed against goals key performance indicators
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Account ExecutiveStradegy Advertising Feb 2012 - Jun 2016•Maintained awareness of clients’ brand, product and/or service and industry developments to make strategic recommendations•Proposed, budgeted, and implemented campaign strategies in order to increase customer traffic, client sales and overall brand awareness•Established internal project deadlines and coordinated with the Digital, Creative and Media Departments to ensure that projects were of the highest quality and completed on time•Prepared client communication materials to help guarantee successful execution of campaigns throughout entire organization•Analyzed and reported on weekly metrics and campaign specific data to track success of advertising efforts•Managed, mentored and developed an Account Coordinator to complete day to day campaign execution•Created content for social media, digital ads, press releases, TV scripts, email marketing and print materials
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Account CoordinatorStradegy Advertising Jul 2011 - Jan 2012
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Senior RecruiterBrooksource Jun 2009 - Jun 2011Indianapolis, Indiana, Us -
Events And Communications InternShriners Hospitals For Children Aug 2008 - Dec 2008Tampa, Fl 33607, 813-281-0300, Us -
Wildcat AssistantUniversity Of Kentucky May 2007 - Jul 2007Lexington, Ky, Us
Leigh Boyd Skills
Leigh Boyd Education Details
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University Of KentuckyCommunications
Frequently Asked Questions about Leigh Boyd
What company does Leigh Boyd work for?
Leigh Boyd works for Farm Credit Mid-America
What is Leigh Boyd's role at the current company?
Leigh Boyd's current role is Vice President Marketing at Farm Credit Mid-America.
What is Leigh Boyd's email address?
Leigh Boyd's email address is le****@****ing.com
What schools did Leigh Boyd attend?
Leigh Boyd attended University Of Kentucky.
What skills is Leigh Boyd known for?
Leigh Boyd has skills like Advertising, Social Media, Account Management, Marketing, Metrics Reporting, Interactive Marketing, Project Management, Sales, Strategy, Recruiting, Time Management, Interviews.
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