Leigh-Anne Dennison Email & Phone Number

Cleveland, Ohio, United States

Development, communications, marketing, and volunteer management for the American Cancer Society Pan Ohio Hope Ride (POHR) and Columbus to Cincinnati (C2C) Relay Run community fundraising events.

Cleveland, Ohio

• Writing, editing, and publishing essays, articles, reviews, and poetry at leighanned.medium.com• Writing, editing, and proofreading copy; taking, processing and editing photos; and graphic design• Clients have included the Cleveland Institute of Music, Seeds of Literacy, and the Cavani String Quartet

Washington D.C. Metro Area

• Supported Development and In-Kind Donor teams with corporate donor engagement, customer donation programs, public and media relations, including donor recognition and stewardship efforts• Wrote articles for the national website and blog promoting corporate partnerships, preparedness, and soliciting blood and financial donations; and copyedited display exhibits for the Red Cross museum• Joined the social media team is responding to public inquiries during two major disasters• Developed bi-lingual graphics to support preparedness and disaster relief operations• Authored and designed the American Red Cross president’s 10-year report, covering 2008-2018; and wrote copy for, edited, and managed the production of three annual reports (2016, 2017, and 2018)• In collaboration with museum docent for The George C. Marshall Foundation, copyedited, selected historic images, and designed a commemorative book chronicling the American Red Cross presidency of General George H. Marshall for a 70th Anniversary celebration of his role with the organization (2019)

Cleveland, Ohio, United States

• Developed strategies for using social media to engage various audiences to market CIM locally and globally• Executed social media tactics to cultivate and build new audiences for events and to help recruit students and prospective faculty as well as support fundraising efforts via Facebook, Twitter, Instagram, and Tumblr• Authored scripts for radio ads/PSAs promoting events, classes and support opportunities for the school• Photographed events, opera performances, and master classes for marketing and public relations use• Wrote, placed, and at times designed ads for local and industry publications to promote events, support recruitment, build brand, and fundraise; managing an annual ad budget ranging from $80,000 - $87,000• Conducted peer, competitor, and industry research with a focus on best practices in higher education institutions related to social media, advertising, website design, and marketing for recruitment/fundraising • Managed direct mail campaigns—traditional and electronic—to promote concerts, operas, and other special events as well as raise funds to support general operations and scholarship budget; this includes creating timelines, writing, editing, directing artwork and coordinating printing/distribution

Hudson, Ohio

• Developed and implemented tactics for the firm’s online social media strategy, launching and then increasing our number of social media contacts (Facebook fans, Twitter followers, etc.) by 70% in the first 18 months• Spearheaded the creation of and write the Jo-Ann Blog, garnering more than 400 registered followers and more than 285,000 page views in the first 18 months• Provided marketing, public relations support directly and customer relations assistance via social media• Administered and moderated the My Jo-Ann online community as an outreach and engagement tool• Supported the organization at special events and conferences, such as the CHA Craft Supershow and the Great Big Home & Garden Expo, as well as assisting with special campaigns and contests• Built and maintained relationships with online community/social media influencers

Hudson, Ohio

• Managed non-merchandise online content, primarily the firm’s inspiration (project) library• Selected and marketed how-to projects to the public via e-mail campaigns and social media• Administered the Joann.com community, growing the membership from 11,000 to nearly 50,000 • Established the company's presence on social media and implemented content marketing and engagement• Provided adhoc customer and public relations support through social media • Facilitated an affiliate marketing program, yielding a 45% increase in sales comp in my first year• Authored monthly newsletter distributed to more than 2 million e-mail subscribers

Washington, District Of Columbia, United States

• Managed content and news coverage of programs, services, and relief operations around the clock for the organization’s national website, which received 35,000 to 50,000 unique visitors daily and could experience a traffic increase of up to 3000% during major disasters• Supervised a staff of five, assigned and edited news stories, and supported field writers deployed during disaster operations as well as coordinating story submissions from local chapters and other volunteers• Edited articles for award-winning magazine commemorating the organization’s 125th Anniversary with more than 90,000 copies distributed to the public, donors, volunteers, media, and government officials• Created and maintained an annual editorial calendar for news reporting and online content publication• Covered and photographed breaking news, events, conferences, etc., authoring stories and photo essays• Worked collaboratively with a consulting agency to redesign the organization’s website with a strong focus on usability while working extensively with stakeholders and liaisons to prepare content for migration

Washington, D.C.

• Led writing efforts for the organization in a joint campaign with a corporate partner and national recording artist Tim McGraw (Neighbors Give Life), garnering more than 980 media hits and 94.4 million impressions• Drafted briefing documents and FAQs for TV network to use to create a script and telephone scripts for a national, commercial-free telethon, “Tsunami Aid: A Concert of Hope,” that raised $22.9 million• Worked with local field units and partners to promote a fundraising and visibility opportunity with national cable talent search program (Nashville Star), resulting in the raising of nearly $180,000 in donations, 52 local media hits and visibility on four episodes with a weekly audience of 3+ million viewers• Authored and design media kits, electronic press kits, news releases, media alerts, backgrounders, key messages, talking points, FAQs, and developed template press materials for use by local field offices• Authored PSAs and helped supervised filming of b-roll and materials for video news releases• Developed online versions of recognition and stewardship reports to support donors at all le

Fairfax, Virginia

• Increased visibility of brand and category awareness through public relations efforts, reaching more than 706-million consumers for approximately $13 million in ad equivalency in one year and 1.285 billion consumers with an ad equivalency of more than $32 million in two years• Developed targeted media lists, pitched media, built relationships with contacts and tracked media hits for ROI reporting; cultivated ongoing relationships with trade, consumer, and national media as well as reporters or producers in top 50 broadcast markets to produce news segments• Wrote, reviewed, and edited video/audio news release scripts, worked with vendors on video edits• Arranged interviews, prepared spokespeople with relevant information and statistics, and located customer testimonials for local and national news stories• Interviewed as a spokesperson and worked with media contacts in local markets across the country and national media on all aspects of stories, providing research, quotes, background information, and b-roll• Researched and helped develop successful cause-related, philanthropic program for company to demonstrate social responsibility and community involvement; developed content and promotional campaigns through extensive research, writing, editing, and relationships with subject matter experts• Monitored public relations department budget, preparing purchase orders and invoices for approval • Negotiated contracts for services from vendors including printers, media tracking services, and news release distribution services• Initiated and led internal communications campaigns for product launches, employee programs, and sales incentives; resulted in a promotion to a leadership/management role for company intranet

• Implemented a public relations strategy for a mid-size, nationally recognized architectural firm resulting in a $1.2 million ad equivalency, doubling the firm’s media presence each year• Researched and wrote technical articles for trade publications on behalf of firm experts, increasing visibility and enhancing relationships with partners and vendors utilized as supplemental expert sources• Authored, designed and maintained marketing materials such as architectural project profiles• Developed forms and procedures to streamline operations and improve efficiency• Researched, conducted interviews, wrote and fact-checked industry and technical articles• Created graphics and layouts for print advertisements, promotional signs and flyers and brochures• Designed profile sheets for architectural projects for use in submitting responses to requests for proposals

Cleveland, Ohio

• Assisted mechanical, electrical and plumbing engineers with the development of marketing proposals and responses to technical requests for proposal for a variety of mixed-used projects, such as office buildings, laboratories and commercial retail centers, supporting new business development• Handled office administrative and management duties from reception, shipping and receiving, accounts payable, new employee orientation and document preparation and management• Planned and arranged holiday events, including booking locations and designing menus

Richmond Heights, Ohio

• Absorbed writing and design duties, eliminating the need for and expense of an outside agency• Entered and reconciled staff sales (paid) incentive program• Worked with marketing manager to plan and execute quarterly sales rallies• Authorized and purchased premium items and services• Managed office supplies, equipment and vendor relations• Coordinated and executed direct mass mailings to customers

Cleveland, Ohio

Communications

Activities and Societies: Board of Directors member (multiple positions) and on-air talent for WBWC 88.3 FM. BWC Theater -- performer.

Administration

GPA: 4.00