Leighanne Gardner Email and Phone Number
Leighanne Gardner work email
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Leighanne Gardner personal email
I am a highly experienced, innovative, inspiring, and collaborative marketing leader working at the intersection of art and science with 20+ years of experience building brands, managing diverse teams, and consistently delivering breakthrough marketing campaigns that combine strategy, storytelling, technology, and entertainment to exceed goals. I thrive in fast-paced environments with a start-up mentality. I have a talent for building exceptional teams delivering high quality and high-volume assets globally. I have the ability to articulate complex projects into a concise strategic vision based on experience, audience insights, testing, and data. I have a keen eye for great design and have delivered compelling, award-winning 360 global campaigns that break through the cultural conversation and push the storytelling into the physical world driving signups and viewership. I was the strategic creative lead for The Boys; one of Prime Video’s most successful series globally surpassing all internal goals in every country and highlighted on 30+ “Best of lists” including President Obama’s. I launched pop-culture unscripted juggernauts Keeping Up With the Kardashians and The Grand Tour, cult classics like Vikings, Buffy the Vampire Slayer, Gilmore Girls, Dawson’s Creek, and Supernatural, sports franchises Thursday Night Football, All or Nothing as well as Kids fan faves Pokémon, Batman Beyond, Yu-Gi-Oh!, Static Shock, Animaniacs, X-Men Evolution, and Scooby Doo!. I collaborate seamlessly with internal and external stakeholders at all levels. I possess excellent communication skills and positive industry relationships with creators, production partners, agencies, photographers, and directors with a passion for art, entertainment, music, fashion, tech, gaming, sports, and pop culture.
Slumberkins
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Head Of Brand Marketing, Creative & SocialSlumberkins May 2023 - PresentVancouver, Washington, UsSlumberkins is the leading social-emotional brand that provides simple tools to help kids with feelings big and small.• Part of the executive team directly report to the CEO.• Strategically and creatively lead the development and execution of Slumberkins’ brand identity across consumer, wholesale, and educational divisions. • Develop go-to-market cross-functional marketing plans for key initiatives and product launches including Slumberkins' first studio album which debuted at #1 on the iTunes Children's Music Chart. • Established a new tagline to solidify brand value and reduce customer ambiguity. • Manage organic social channels overseeing strategy, franchise development, content creation, community management, and data analysis. Identified new social content creators, established collaborative partnerships, and negotiated contracts.• Responsible for budget planning and tracking for marketing. Identified ways to simplify processes to drive improvement and cut operating costs.• Directly manage internal, external, and offshore staff. • Primary liaison with external PR, creative agency, and the Music Label. -
Executive MemberInternational Leap Network May 2024 - PresentLos Altos, UsLEAP is a private exclusive network for members of the #LeapAcademy Program: executive leaders, entrepreneurs, and high achievers from around the world who inspire and drive growth and impact on themselves, their work and their communities. -
Global Group Creative DirectorPrime Video & Amazon Mgm Studios May 2016 - May 2021Seattle, Washington, UsDeveloped global 360 integrated cross-platform marketing campaigns end-to-end from data analysis and strategy to creative concepting and execution across all creative assets (copy, static, A/V, digital, social, experiential events, promotions, integrations) for 50+ campaigns with media and asset development budgets ranging from 1MM to 100MM+. Provided thought leadership and aligned business goals with cross-departmental leaders for pre-launch, launch, post-launch, and franchise management.• Worked closely with international marketing teams to customize campaigns to maximize impact within the region.• Central cross-functional liaison with PR, Development, Production, Media Partners, Awards, L&M, Business Affairs, Legal, and Research. Collaborated directly with high-profile EPs/Creators throughout the process and presented to senior leadership.• Created synergistic opportunities with Amazon teams: Twitch, Blue Origin, Music, Student, Automotive, IMDb, and Alexa.• Highlights across Scripted, Unscripted, Sports and Kids: The Boys, Thursday Night Football, Tom Clancy’s Jack Ryan, The Marvelous Mrs. Maisel, The Expanse, Vikings, Transparent, The Grand Tour, All or Nothing, Long Strange Trip, American Girl specials, Tumble Leaf, Just Add Magic, and Pete the Cat. -
Svp: Creative Marketing (E! Entertainment - Global)Nbcuniversal Jan 2012 - May 2015New York City, Ny, UsAfter Comcast's purchase of NBCUniversal, the creative team was divided up to specialize in one cable network. In 2012, we rebranded all aspects of E! and Eonline globally including mission, objectives, persona, and filter. I led the team that defined the creative expression, as well as conceived, created, and delivered creative assets which Included a refreshed logo, tagline, fonts, new network voice, corporate identity, visual identity/style guide, photographic style, promo pacing, promo graphics/end plates, in-show graphics, live show sets, color palate, Sales presentation templates, and complete over-haul (UX/UI) of Eonline desktop and mobile. • Continued to elevate key franchises like Keeping Up With the Kardashians, Live From the Red Carpet, E! News, and Fashion Police, and created series launch campaigns for Botched, Kourtney & Khloé Take The Hamptons, Kourtney & Kim Take Miami, Total Divas, House of DVF, Rich Kids of Beverly Hills, Hello Ross, After Lately, Christina Milian Turned Up, Ice Loves Coco, Giuliana & Bill, Eric & Jessie Game on, What Would Ryan Lochte Do?, The Wanted Life, Chasing The Saturdays, and E!'s first scripted series, The Royals. • Prioritized and managed Print, Digital, and Motion Design production and staff budgets. Maximized budgets through inter-departmental synergies for added shoots and content capture. -
Svp: Creative Marketing (E! Entertainment, Style Network & G4)Nbcuniversal May 2009 - Feb 2012New York City, Ny, UsLed internal Creative team of 40+, balanced with external resources, for E! Entertainment, Style Network, and G4 cable networks. Provided strategic vision, creative direction, and mentorship to team developing campaigns to support all B2B and B2C network priorities from strategy, planning, concept, and shoot to production and delivery globally. Expertise in global brand development, org planning, strategic planning, and content creation in key visual communication areas: Key Art/OOH, Digital, Social, Trade, Integrated Marketing, Motion Design, Series Logos/Opens, Partnerships/Promotions, Experiential, Retail Extensions, Events and Corporate Identity.• Series included: Keeping Up the Kardashians, Fashion Police, E! News, The Soup, Live From the Red Carpet, Girls Next Door, Chelsea Lately, Snoop Dogg’s Father Hood, Kimora: Life in the Fab Lane, Khloé & Lamar, Kourtney & Khloé Take Miami, Married to Rock, Holly's World, Kendra, Pam: Girl on the Loose, Jerseylicious, Ruby, Tia & Tamera, Clean House, Isaac, How Do I Look? House of Carters, Dirty Soap, American Ninja Warrior, X-Play, and Attack of the Show! -
Vp: Creative Marketing (E! Entertainment & Style - Global)Comcast Entertainment Group May 2005 - Jan 2010Philadelphia, Pa, Us -
Vp: Creative MarketingThe Wb Television Network & Kids' Wb! 1998 - 2006Established overall brand positioning and developed consumer creative marketing launch plans from strategy and concept to execution and delivery for The WB cult classic series and Kids’ WB! favs. (Buffy the Vampire Slayer, Angel, Dawson’s Creek, Gilmore Girls, Felicity, Supernatural, Charmed, Roswell, One Tree Hill, Popular, The Surreal Life, 7th Heaven, Sister Sister, The Jamie Foxx Show, The Steve Harvey Show, Sabrina the Teenage Witch, Reba, The Wayans Bros., Pokémon, Batman Beyond, Yu-Gi-Oh!, Static Shock, Animaniacs, Pinky & The Brain, Jackie Chan Adventures, Xiaolin, Johnny Test, The Spectacular Spiderman, X-Men Evolution, Scooby Doo, and Astro Boy.)• Responsible for B2B and B2C communication and assets for Trade, Affiliates, Events and Upfronts• Supervised in-house creative team of 15 people and managed a stable of agency partners, freelance art directors, designers, illustrators, retouchers, and copywriters as needed. • Collaborated with first time creators: Amy Sherman Paladino, J.J. Abrams, Eric Kripke and Ryan Murphy, along with emerging actors like Katie Holmes, Jamie Foxx, Megan Fox, Michelle Williams, Keri Russell, Sarah Paulson, Chris Pratt, Milo Ventimiglia, Penn Badgley, Zac Effron, Travis Fimmel, Katherine Heigl, Kaley Cuoco, and Melissa McCarthy.• Produced and directed photo shoots including schedules, photographers, hair, make-up, wardrobe, set design, prop rental, special effects, catering, stages, location scouting, permits, and Union timecards/billing.• Responsible for budget planning, tracking, actualization, and quarterly/yearly projections.
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Senior Account Executive: The Wb Television NetworkGrey Entertainment 1996 - 1997UsConcepted and creative directed The WB primetime, affiliate and trade advertising print and radio executions. Liaison with Grey Media West for planning/buying of Primetime and Kids’ WB! media. Supervised projects, deadlines, production and internal agency staff to meet client needs. Responsible for all estimation, actualization and billing of media and production budgets. -
Account Executive: Abc Television (Movies, Mini-Series, Specials & Theatrical Premieres)Grey Entertainment 1993 - 1996UsDeveloped strategy and launch plans for movies, mini-series, and key franchises including The Wonderful World of Disney reboot, the weekly ABC Family Movie, The Beatles Anthology, and Stephen King titles. • Managed print and radio creative development, media buying, and ABC affiliate materials. • Directed 35+ photo shoots yearly and oversaw final production for 50+ movies a year.
Leighanne Gardner Education Details
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University Of MiamiMarketing & Graphic Design
Frequently Asked Questions about Leighanne Gardner
What company does Leighanne Gardner work for?
Leighanne Gardner works for Slumberkins
What is Leighanne Gardner's role at the current company?
Leighanne Gardner's current role is Head of Marketing, Creative & Social | Building Results-Driven Innovative 360 Global Campaigns with Data and Storytelling.
What is Leighanne Gardner's email address?
Leighanne Gardner's email address is le****@****zon.com
What schools did Leighanne Gardner attend?
Leighanne Gardner attended University Of Miami.
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