Leighanne Graham Email and Phone Number
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Mission-driven leader who delivers high-impact customer experiences and revenue growth. Passionate about empowering learning in all its forms as a force for good. Signature Skills: 🎯GTM Revenue Builder: Leader of multi-level sales teams (PLG,SME+Enterprise) $10M - $110M ARR. Improved NDR by 20% with strategic customer success initiatives.🚀Marketing & Product Lead: 10+ years managing across multiple dimensions including brand, strategy, performance and analytics. Managed a $70M portfolio with consistent ARR digital growth of >10%. 🛠 Operational Excellence: Experience managing diverse projects from ideation through execution. Lead effective collaboration with aligned OKRs, optimized processes, workflows, procedures and tools. Deliver on time and on budget.🌎Culture-builder: Lead globally connected, cross-functional teams. Experience managing teams of >100+. Lead with positive influence to build high-functioning, engaged and customer-centric teams. 🤝 Communications and Government Relations: Lead on broad higher education issues such as access, affordability and digital transformation. Developed effective corporate, crisis and community engagement communication strategies.
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Chief Operating OfficerBoreal EducationToronto, On, Ca
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Senior Advisor, Communications And StrategyCanadian Publishers' Council May 2024 - PresentToronto, Ontario, CaIndustry leader, representing the leading EdTech and content creators across Canada. Lead association activity across functions - communication, brand, value creation, strategy, and advocacy. Active in driving outcomes that incentivize innovation in the education ecosystem and the publication of diverse, creative expression. Current work includes policy engagement on AI, Affordability, Access and Transparency. -
Vp And Go-To-Market Lead, AmericasPearson Jan 2022 - May 2024London, GbAccountable leader for diverse, fast growing region (Canada + LatAm). Drive overall digital growth and revenue in institutional and corporate learning sectors. Deliver best-in-class, connected customer experiences. Set the strategy, vision, P+L and operating plans for market expansion. Continuous optimization/simplification of demand-generation and customer success initiatives, resulting in 20% improvement in CAC/NDR. Top performing region in 2022/2023. -
Go-To-Market Lead, CanadaPearson Feb 2021 - Dec 2022London, GbLed integrated sales and marketing team to grow digital revenue (ARR + 22% YOY/2022) in the Canadian higher education market. Reimagined GTM strategy, integrating sales enablement, marketing operations and by transitioning sales motion from ‘farming’ to ‘hunting’ to increase seller productivity.
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Sr. Director: Marketing, Communications + Digital Channels, CanadaPearson May 2018 - Jan 2021London, GbManaged pipeline and demand generation programs. Reimagined to align and integrate marketing, sales, and service to achieve more accelerated, predictable, and sustainable revenue performance. Created campaigns to unify the value proposition of diverse suite of market-leading learning applications, MyLab, Mastering and Revel, resulting in +20% increase in registrations. Key contributor ecommerce (Pearson.com) strategy segmenting customer journeys (Enterprise/Educator/Learners) that resulted in significant growth (+40% YOY) in visitors and conversions.
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Director Of Marketing, Higher EducationPearson Jan 2014 - May 2018London, GbLed a highly skilled team of product marketers. Launched and introduced new products into Canadian Higher Education, including Revel, Pearson’s 2015 Product of the Year and Pearson eTextbook, now the market-leader in social sciences/humanities. Results include robust digital growth, with 10%+ YOY gains in digital registrations. Planned and managed large national events in key disciplines, with industry-leading ROI and customer engagement scores.
Leighanne Graham Skills
Leighanne Graham Education Details
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Queen'S UniversityCommunication And Media Studies -
University Of WaterlooAi And Business Strategy (Fall 2024)
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Schulich School Of Business - York UniversityManagement Studies
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Branksome Hall
Frequently Asked Questions about Leighanne Graham
What company does Leighanne Graham work for?
Leighanne Graham works for Boreal Education
What is Leighanne Graham's role at the current company?
Leighanne Graham's current role is Chief Operating Officer.
What is Leighanne Graham's email address?
Leighanne Graham's email address is le****@****ail.com
What is Leighanne Graham's direct phone number?
Leighanne Graham's direct phone number is +4420344*****
What schools did Leighanne Graham attend?
Leighanne Graham attended Queen's University, University Of Waterloo, Schulich School Of Business - York University, Branksome Hall.
What skills is Leighanne Graham known for?
Leighanne Graham has skills like Marketing, Marketing Strategy, Social Media Marketing, Publishing, Project Management, Content Development, Public Relations, Marketing Management, Marketing Communications, Copywriting, Social Media, Online Marketing.
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