Independent Travel Advisor specialized in Los Cabos, Mexico ....but helping you plan and book anywhere you want to travel! leigh@theglobetrotter.travelhttps://travelwithglobetrotter.com@heyleightravels@holacabo

As the co-founder of SolCo, I am available for contract or consultative work within the Digital Advertising/Marketing industry. I specialize in Digital Strategy, Programmatic/Online Advertising, Media Planning & Buying, Audience Design, Project Management, and Content Creation & Management.

Working alongside many advertising agencies and brands alike, I have helped strategize and execute digital marketing campaigns that fit client business objectives and achieve revenue goals. Media strategy, audience design, campaign execution and analysis are just a few areas where I focus the majority of my time. However, the relationship development, attention to detail, communication, organization, and trust elements in a client’s experience are what I am most passionate about and where I thrive.• Day-to-day client and team communication; account, campaign and project management deliverables• Strategic planning and problem-solving for new and existing advertisers and campaigns • Campaign analysis & reporting, insight development & identifying growth opportunities• Measured on YoY account growth and retainment, sales management & account profitability • Manage an internal team of 6 across an Account Manager, Programmatic Trader, Social and SEM Analytics, Data & Analytics & Ad Operations• Proficient in platforms of Salesforce, Monday.com, Microsoft Teams, Slack, Trade Desk, Google & Meta• Channel experience across all levels of the consumer touchpoints and purchase funnel such as Advanced/Connected TV, Display, Native, High Impact, dOOH, Social & SEM, Travel Endemics, Waze, NextDoor, AmazonHonestly Smart Marketing: Goodway Group is the programmatic partner agencies and brands trust to drive campaign performance and media efficiency. Through Goodway Group, you will expand your team’s digital IQ, enhance your client service, and decrease agency burnout by utilziing us as end-to-end digital media full service and execution partner.

• Goodway Group & Moroch partnership, Associate Director of Digital Media• Managed digital media execution for select regional McDonald's co-op franchisees (West, Northeast & Southeast regions). • Worked closely with Moroch Account Executives and Media Planners on strategy, planning, buying and campaign analysis for annual evergreen digital campaigns and one-off ideation to support LTO's and partnerships (i.e. McDonald's UberEats).

Nightlife is the app to connect you with the latest happy hours, drink specials, concerts, and events. We showcase every possible thing to do in your city on any given night. We make going out easy.Work closely with restaurant owners, PR firms, event managers and more to create marketing strategies that align with their target consumers. Content curation &management across:Instagram: @nightlifeapp @nightlifedenver @nightlifedallasTwitter: @nightlifeapp @nightlifeden @nightlifedal

• Responsible for media plan strategy, development, buying and execution across several verticals on both a national and regional level• Utilize research, syndicated resources and sound thinking to set communication and business goals for all brand campaigns• Work closely with Account Planning and Management teams to prepare media plans that are meet client objectives and incorporate broader thinking (media insights, PR and social objectives)• Negotiation of costs, placements, sponsorships and added value with outside media sales partners and vendors across both traditional and digital media• Onboard new business clients, identifying their marketing goals and finding a media solution that will make an impact on their overall business objectives• Responsible for all preparation of presentations to both internal teams and clients from start to finish for a campaign's lifecycle, including post-campaign analysis and reporting • Managerial responsibility of the team who contribute to my accounts (search team, digital team, media coordinators, interns, etc.) Category Experience: Franchisee/Retail (Specialty Bakery), Fast Casual (Dine-in Restaurant), B2B (Hospital Security)Clients: Nothing Bundt Cakes, Twin Peaks, VertsKebap, IntelliCentrics, EZCorpTraditional Media Experience: Direct Mail, OOH, Radio, Print, Experiential (Brand Ambassadors)Digital Media: Planning & Buying through ad networks and publishers (Display and Video), Social Media advertising (Facebook)

• Planned and placed media campaigns for both national and regional clients supported across traditional, digital & social media• Strategize, plan and place all social advertising for Visit Orlando driving qualified likes to their Facebook page and generate fan engagement with all sponsored social posts• Local store marketing campaign research and execution for Regis Salons • Content curation, community moderation & customer support for Dave & Buster's social networks • Produce content for agency's social media accounts (Facebook, Twitter & Instagram) & the blog• Ability to multi-task across several different agency accounts in various industry categories• Managerial responsibility of team working on my accountsCategory Experience: Travel & Tourism, B2B, Entertainment, Health & Beauty, Hospitality, QSR & Casual DiningClients: Regis Salons, Pro-Cuts, Omni Hotels & Resorts, Visit Orlando, Dave & Buster'sTraditional Media Experience: Shared/direct mail, outdoor, radio, print, local (sign turners/brand ambassadors/etc.)Digital Media: Planning & buying through ad networks/publishers (display/video), social media advertising across Facebook & Twitter

• Plan and place media campaigns for national and regional clients supported by both traditional (print, broadcast, out of home), digital and social media• Ability to multi-task across several different agency accounts in various industry categories• Content curation, community moderation & customer support for Dave & Buster's social networks • Strategize, plan and place all social advertising for Visit Orlando driving qualified likes to their Facebook page and generate fan engagement with all sponsored social posts• Produce content for agency's social media accounts (Facebook, Twitter & Instagram) & the blog• Help to plan and execute the annual Digital Summit put on by Southwest Media GroupCategory Experience: Travel & Tourism, B2B, Entertainment, Health & Beauty, Hospitality, QSR & Casual Dining

• Plan media campaigns for national and regional clients supported by both traditional (print, broadcast, out of home), digital and social media• Produce content and monitor all social media accounts for Dave & Busters (Facebook, Twitter, Instagram, Vine)• Produce content for the agency blog and the agency social media accounts• Involved with the annual Digital Summit put on by SMGClients: Visit Orlando, Regis Corporate, Pro-Cuts, Omni Hotels, Summer Adventures in Fair Park and Dave & Busters (Social Media)

• Created website material (logos, graphics), brochures & flyers• Designed covers for rule books, promotional catalogs, etc.which were distributed nationally• Established a corporate social media presence for the Babe Ruth League, creating Facebook and Twitter accounts for both baseball and softball. Produced content for both networks.• Organized materials for national board meetings and events• Facilitated daily customer service calls and online help-desk support