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Promoted from Head of Brand Development in January 2017.As the Head of PRMS Marketing, I oversaw all marketing activities for the company. I developed and executed acquisition and retention initiatives using effective multi-channel marketing campaigns that helped to meet the company's revenue and business goals, generate excitement among our clients, partners, and the behavioral healthcare community, and maintain consistent branding and a favorable reputation. This included overall strategy, digital direction, social media, brand partnerships, brand identity, 125+ events per year, multi-million dollar budget management, staff recruitment and development, print and digital advertising, and brand collateral. In February 2019, we relaunched the company website with a three-pronged approach including the public site, an authenticated client-only portal, and a robust educational platform. Working closely with our internal teams, I helped to develop and execute partnerships with various associations and organizations that augment our presence in the behavioral healthcare field and increase visibility among our target market. I managed a team of three marketing specialists.Originally in our New York City office, I then moved to our headquarter office in Arlington, VA (May 2016-July 2018) before transferring to our Chicago office.PRMS is a national professional liability insurance program manager in the behavioral healthcare field. CapSpecialty is a leading provider of specialty insurance for small to mid-sized businesses in the U.S.

As the Head of Brand Development, I co-led a full corporate rebrand initiative for our sister company, CapSpecialty, including discovery, strategy, brand identity, design, website, collateral, and internal culture. I managed a team of two marketing specialists to conceptualize and execute B2B brand building initiatives and establish a stronger presence in the marketplace.I also worked extensively on the PRMS brand prior to my promotion to Head of Marketing for PRMS.CapSpecialty is a leading provider of specialty insurance for small to mid-sized businesses in the U.S.

I partnered with internal and external teams to develop, sell, and execute creative, strategic multi-platform marketing programs and client-first solutions for advertisers. Proposals reflected all advertiser goals and messaging, incorporating elements such as custom print and digital content (including video), high-impact ad units, digital campaigns, mobile and tablet, editorial alignment, events, social media, branded content, influencers, augmented reality, research, and more. I generated over $1M in advertising revenue through these programs.Awards:Min / Total Integrated Program / Mrs. Meyer's "Inspired DIY"Min / Social Media Initiatives (Honorable Mention) / "Style in a Snap"

I worked in tandem with the sales and marketing teams, as well as clients and agencies, to develop and execute custom 360 degree revenue-generating marketing programs for advertisers. Often this included print and digital native content that met advertiser goals and showcased branding to effectively communicate messaging, in addition to digital strategies, events, social media, tablet, and more. As an events coordinator, I also assisted with the sponsor concept and activation, planning, and execution of all events. I spearheaded the Fitness Beauty Awards, a signature editorial franchise, by coordinating all design and promotional elements, outreach, and winner licensing. Awards:Min / Event Award (Honorable Mention) / More/Fitness Women's Half-Marathon and Expo (10,000+ attendees)Min / New Event Program (Honorable Mention) / Fitness Blogger Meet & Tweet

Promoted from Executive Assistant to the Publisher and Executive Director of Content in July 2011.As a member of both the administrative and marketing teams, I assisted with a brand refresh for Adweek, including market position, collateral creation, and launch strategy. By using Adweek's cross-platform capabilities, I developed unique solutions for our partners and clients in all categories, often including custom content partnerships that increased market visibility and enhanced our brand.

Promoted to Creative Services Coordinator in July 2011 after demonstrating a strong interest and proficiency in marketing and sales.