Leigh Bluestein Email & Phone Number

Gaithersburg, Maryland, United States

Gaithersburg, Maryland

Boyds, Maryland

• Commended for management of successful online grassroots Crowdrise campaign that set several organizational fundraising records: highest single day online fundraising total of over $42,000 on Giving Tuesday; highest.
• Developed strategy and managed organization’s social media platforms, resulting in increased followers: over 8,000 new followers on Facebook, 4,000 new followers on Instagram, and 700 new followers on Twitter.
• Cultivated relationships with corporate partners, handling inquiries, correspondence, social media, visual marketing tools, and site visits.
• Collaborated with outside film production company to produce videos for fundraising, marketing and corporate partner projects.
• Oversaw on site operations of 24-hour live stream puppy camera with partner, Explore.org, which garners over 273,000 unique viewers over an average three-month period.
• Coordinated on site installation of five new permanent live stream cameras with Explore.org to expand viewership and showcase a wider view of the organization’s operations.

Rockville, Maryland

• Collaborated in the successful rebrand of 60-year old nonprofit with new name, visual identity, website content, marketing materials, and social media strategy, resulting in a substantial increase in website analytics.
• Authored monthly Constant Contact e-newsletters, which achieved an increase in both open rates and click rates over one year period.
• Worked with outside website firm to design and launch new WordPress website, including renovation of visual theme, content navigation, and integration of services resulting in websites becoming a vital tool for donor.
• Supervised interns and trained staff on rebranding campaign to encourage buy-in on new name and image.
• Recognized for successful collaboration with design firm to greatly enhance search functionality of resource database, which became a critical connection between veterans and community services.

Washington D.C. Metro Area

• Bluestein Communications – Public Relations Consulting
• Founded successful PR consulting company, which focused on health care and non-profit organizations and technology companies.
• Planned and executed community relations programs, special events and press conferences to enhance public awareness, generate media attention and increase sales revenue.
• Realigned media strategy to effectively reach media outlets and readership to enhance organization’s influence within legislative and regulatory domain.
• Initiated strategy to research and implement tiered media outreach plan to encompass trade publications and health care non-profit organizations.
• Established organizations and their spokespeople as expert sources for key trade publications, which tripled the number of media placements.

Rockville, Maryland

Media strategy; research; media outreach; writing and editing press releases.

Washington D.C. Metro Area

• Managed and grew accounts for 7-Eleven and Blockbuster in the Baltimore and Washington, D.C. metropolitan area markets.
• Planned special events and press conferences for community relations programs, customer appreciation programs and store grand openings.
• Developed template for 7-Eleven store grand openings, which created visibility in the community, media attention and increased sales.
• Trained event managers to handle onsite activities and fostered culture of high employee morale and low turnover.
• Negotiated prime time and value-added radio/television promotions (averaging $300,00/per quarter), including creative tie-ins, which increased sales and corporate visibility.
• Commended for content development and quality of writing and editing for quarterly newsletter regarding client’s regional literacy grant program.

Washington D.C. Metro Area

• Researched and authored monthly “Washington Report” column in AAP News, (circulation over 50,000) covering federal legislation and regulations affecting the health and well-being of children and the practice of.
• Drafted press releases, congressional testimony, oral remarks for press conferences, and interview talking points.
• Collaborated with media to accurately cover issues relating to Medicaid, the federal budget, pediatric research and substance abuse.
• Designed media strategy for “Campaign for America’s Children” and “Campaign for Tobacco-Free Kids,” which surpassed media outreach goals.

Washington D.C. Metro Area

• Launched fundraising activities, membership drives, and congressional events, which increased donor contributions, membership and congressional relations.
• Designed first-ever computer accounting system for PAC finances and filing of government FEC reports, which served as gold standard for future recordkeeping.

Washington D.C. Metro Area

• Selected to serve as constituent liaison by responding to letters and phone calls, arranging White House tours and handling flag requests.
• Advanced with increased responsibilities to edit office correspondence, legislative testimony and hearing records.

Masters, Public Communication

Masters Thesis on Communicating Health Information to Hard-to-Reach Publics.

Ba, Political Science

Activities and Societies: Alpha Delta Pi SororityStudied abroad at Queen Mary College in London with focus on Political Science and.

Education record