With a background in International Trade and Finance and further studies in Global Marketing in Italy, I’ve built a unique blend of finance and marketing expertise that drives strategic growth and innovative solutions. I began my career managing municipal and governmental clients' investments while also leading marketing initiatives for a national company. This dual role allowed me to further develop my skills in market research, trend analysis, and strategic decision-making, laying a strong foundation for my future endeavors.Transitioning into a more marketing-centric, project management, and business development role, I have built and led a marketing team, spearheaded brand partnerships, optimized businesses to be more efficient, tap into new opportunities, and increase revenues, and have managed high-profile sponsorships with professional athletes, well-known influencers, and major brands. Have had brands and companies in GQ and Forbes amongst others and secured direct brand deals and partnerships with NASCAR, iHeartRadio, college athletic and pro football teams, in addition to landing a brand on an HGTV series. I excel in developing and implementing strategic marketing campaigns that drive brand engagement and maintain brand integrity.In my current roles within live event production, festivals, and additional clients, I combine my skills in marketing, business development, and project management to create unforgettable experiences and foster valuable relationships. I manage complex projects, negotiate impactful deals, and continuously optimize business processes for revenue growth. My ability to analyze trends, make informed strategic decisions, and build mutually beneficial partnerships has been a key driver in my success.I am passionate about the intersection of entertainment, marketing, and strategic growth, and I am eager to continue leveraging my diverse skill set to innovate and create value in the music and live event industries.