Leigh Carter Email & Phone Number

Kelowna, BC, CA

• Social Profile Management
• Small Business Social Media Consulting
• Online Community Management & Creation
• Customer Service Management & Consulting
• Web Research & Content Creation

• Generate and drive quality traffic to client websites using traffic sources such as PPC, online marketing and social media strategies
• Perform competitor and keyword research to ensure campaigns are highly focused and competitive
• Perform Search Engine Marketing and optimization
• Monitor, test, and tweak marketing campaigns for highest efficiency and profits for the least cost

Markham, ON, CA

• Created and managed online marketing promotions from start to finish for all of Advantex's online shopping malls
• Determined areas for improvement on the malls and increased advertising space by over 600%
• Negotiated increased rates from selected sponsors to support special promotional offers
• Worked with internal departments and external vendors to develop new copy and graphics for each promotion
• Monitored campaign performance to identify and resolve issues on the fly
• Tracked and evaluated campaign results and provided recommendations

• Managed all implementation project phases for each client, documented project outcomes and distributed information
• Provided aspects of client implementation for multiple concurrent clients including project and scope planning, measurement recommendations and scheduling training
• Maintained strong relationships with all clients
• Performed troubleshooting for software issues with clients
• Built customized client databases in the software
• Provided Administrator training sessions onsite and via internet

New York, NY, US

• Consulted with manager and director on departmental strategic initiatives involving the Performance Management (PM) software
• Managed ongoing administration, upgrades and optimal performance of the PM software externally and internally including liaising with the PM software provider
• Provided all aspects of client implementation for multiple concurrent clients including project planning, scope planning and measurement recommendations
• Identified client needs and customized the PM software by making design and development modifications
• Performed software technical tests, software builds, import creation and troubleshooting
• Provided all end user training and peer training on use of software

Waterloo, ON, CA

• Managed Remote Administration team; monitored projects, assigned resources, delegated workloads
• Performed remote administration implementation project phases for each client and documented project outcomes
• Maintained strong relationships with all Remote Administration clients
• Supported team-mates and other departments as a product knowledge expert
• Trained and mentored Implementation Specialists on implementation and performance management best practices
• Created internal pbviews software/performance management training document for Implementation Managers and Directors

Waterford, WI, US

• Trained new employees and assisted in identifying and building the skills needed for their future growth
• Counselled low performing employees to overcome deficiencies
• Identified and enforced deadlines to ensure client satisfaction
• Created process changes to improve efficiency and quality
• Facilitated weekly customer support operational meetings
• Assigned and monitored customer support workload assignments

Toronto, Ontario, CA

• July 1999 – January 2000: Client Account Representative
• Performed the combined responsibilities of the Client Service Representative and the Administration Representative roles detailed below
• Co-ordinated and implemented contract set-up for new clients
• Provided ongoing training to new team membersMarch 1999 - July 1999: Member of Pilot ProjectI was chosen to participate in a special Pilot Project to determine the feasibility of combining four separate U.S. Pension.
• Tested the proposed reorganization of job roles and responsibilities for the U.S. Pension division while still providing excellent service for existing clients
• Recommended only two positions be combined

B.A., Economics

Course Completion, Social Media Management