Leigh Castleberry

Leigh Castleberry Email and Phone Number

Digital Marketing | Project Management | Consultative Sales | Communications, Branding & PR | HubSpot & Websites | SEO | AI @ Moon Mission Media
Leigh Castleberry's Location
Knoxville Metropolitan Area, United States, United States
Leigh Castleberry's Contact Details

Leigh Castleberry work email

Leigh Castleberry personal email

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About Leigh Castleberry

Experienced strategic business, marketing and sales leader with a passion for creating success stories in the healthcare, fitness, wellness, technology, SaaS, and e-commerce industries. Instrumental in building teams to create high growth companies and acquisitions.  Utilized project management, strategic planning, sales, digital marketing, communication, and public relations to drive sales growth and build brand value. Over 20 years of success generating $1.5+ gains in annual revenue, successfully improving market penetration through successful marketing and sales management, tactical business plans, team & stakeholder communication, and innovative problem solving to outmaneuver the competition. Leveraged digital inbound sales, outbound sales and marketing strategies using integrated digital technology platforms like HubSpot. Managed sales and marketing projects, technology and operations implementation, sales pipelines, marketing campaigns, lead generation, conversion rate optimization, website creation, content strategies, marketing automation, graphic design, public relations, advertising, and social media, Managed Search Engine Optimization (SEO), Paid Search Engine Marketing (SEM), email campaigns, video development, AI, Google Analytics, and all digital sales and marketing technology stacks. A sincere, achievement-driven individual that likes to take on new challenges, create innovative solutions, and exceed in many disciplines while managing multiple projects and deadlines.

Leigh Castleberry's Current Company Details
Moon Mission Media

Moon Mission Media

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Digital Marketing | Project Management | Consultative Sales | Communications, Branding & PR | HubSpot & Websites | SEO | AI
Leigh Castleberry Work Experience Details
  • Moon Mission Media
    Digital Marketing, Content Design & Development, Social Media Engagement, Organic & Paid Search, Pr
    Moon Mission Media Jun 2019 - Present
    Covington, Louisiana, Us
    Moon Mission Media (MMM) is a boutique full-service firm helping organizations succeed with their business, marketing, and advertising strategies. MMM advises global, national, and regional brands with particular expertise and experience in fitness, health, and technology. The firm evolves and cultivates brands with marketing and business execution while delivering a suite of services including creative. MMM's heritage is as digital marketing sociologists, social media practitioners, and social community cultivators!#TheNewGoldenAge #Digitalmarketing #Socialselling
  • Biz Growth Strategies, Llc
    Marketing & Sales Business Growth Consultant
    Biz Growth Strategies, Llc Sep 2018 - Present
  • Foto, Inc.
    Director Of Marketing
    Foto, Inc. Aug 2014 - Aug 2018
    Pittsburgh, Pa, Us
    Created and Managed Digital and Traditional Marketing Strategies and Digital Lead Campaigns for this SaaS Predictive Analytics company in the US and Canadian markets. Utilized Hubspot and CRM for all internal and external marketing campaigns due to the sophisticated integration of the website, SEO, SEM, inbound/automated marketing, workflows, prospect/deal funnels, and sales communication platforms. Generated substantial increase in SEO and SEM traffic to websites utilizing keywords, content, pillar strategies, blogs, press releases, social media, analytics, science and research support, landing pages, forms, calls to action, analytics etc. Created and designed messaging and content to support high-velocity sales, increase traffic, as well as improve leads and sales conversion rates. Developed and managed print and digital content strategies, value propositions, advertising, trade shows, video creation, public relations, promotions, blogs, social media, and marketing/sales collateral..
  • Ilc
    Global Marketing And Business Development Manager
    Ilc Jan 2013 - Aug 2014
    Established sales, marketing, and operational infrastructure. Increased global sales through account acquisition, account development, and account penetration. Identified new markets, ventures, and prospective customers by utilizing market intelligence databases, data mining, business directories, and digital marketing. Networked with professional organizations, trade shows, and conferences. Created business solutions and communication strategies by leveraging, CRM, technology, resources, and problem-solving skills. Prepared sales budgets and reports, performed detailed account analysis, managed sales projections and achieved quantifiable sales results and goals. Increased domestic sales over $1 million in first year and Increased international sales to over $750,000 in first year. Developed new operations structure, improved customer service systems, implemented new enterprise networks and improved operational efficiency by integrating databases programs, point-of-sale systems, credit and shipping platforms with e-commerce, social media strategies and a new website design. Trained and managed staff, created manuals and procedures and creatively solved day-to-day business problems. Completed the successful setup of operations in several areas of the company including inventory control, distributor orders and shipments, employee training, and warehouse design. Initiated technology integration strategy utilizing social media, new website designs, video editing programs, WordPress, Photoshop, and new product design/roll-outs. Created financial strategies, budgeting systems, and managed day-to-day fiscal management
  • Power Systems, Inc.
    Territory Account & Business Development
    Power Systems, Inc. Oct 2009 - Jan 2012
    Knoxville, Tn, Us
    Developed new business accounts and long term client relationships to increase sales. Generated a substantial increase in accounts and revenue growth for this leading provider of health and fitness equipment by creating a new outside sales initiative for health and fitness chains. Recognized for driving sales growth from $400,000 in first-year net sales to $835,976 second year net sales. Created and implemented comprehensive communication strategies, marketing campaigns, trade show strategies, educational seminars, and targeted sales calls that increased account sales and penetrated new markets. Increased account database from 200 to 1,400 accounts throughout the United States and Canada. Traveled extensively throughout the U.S. to develop new accounts and represented the company at trade shows.
  • The Rush Fitness Complex
    Territory Marketing & Promotions Manager/Nc Corporate Wellness Manager
    The Rush Fitness Complex Oct 2007 - Oct 2009
    Knoxville, Tn, Us
    Developed new lead generation strategies and sales programs. Recruited, trained and managed new teams for 19 locations to promote "guerilla" marketing with lead generation strategies, business development, special events, public relations, and community networking. Trained other managers and staff on those "guerilla" marketing strategies and how to utilize the sales strategies for each location. Provided seminars, regional meetings and training classes for the program.Created and developed new sales department to increase business accounts in NC territory. Developed new accounts and managed seminars and programs for those accounts. Generated new accounts through community "guerilla" marketing, lead generation strategies, corporate networking, and extensive seminar presentations. Developed marketing strategies and corporate wellness programs utilizing corporate programming, seminars, newsletters, team building events, motivational activities. Created marketing materials, powerpoint presentations, brochures, newsletters, and seminar presentations. Developed and Managed 97 corporate wellness partners and annual revenue $1.4 million. Developed strategic sales model, cost justification and ROI tracking systems. Developed and trained counselors in each facility on corporate wellness program policies and procedures. Organized lead generation and networking activities to closure. Maintained database for corporate accounts, client newsletters, client seminar schedules, and usage reports.
  • Paragon Fitness Inc.
    President & Ceo
    Paragon Fitness Inc. Apr 1993 - May 2006
    Dynamic, Innovative, Marketing, Sales and Business Leader with demonstrated success in driving growth and profitability.• Increased fitness membership sales 500% with an 80% retention rate exceeding industry standards• Grew sales revenues to over $1,000,000 (One Million) from $200, 000 per year • Developed strategic marketing and sales plans in the US and global markets• Directed marketing campaigns: lead, sales, content, public relations, ads, & community awareness• Developed regional promotional and guerilla marketing plans with a team of 19 • Recruited team members and trained regional marketing team• Implemented financial, technology, and operational porcesses and controls to achive growth goals• Initiated and managed two massive facility renovations with $1 Million budget and 40,000 sf • Increased member engagement 50% and achieved 80% member retention • Recruited and managed staff of 50+ employees with two facilities.
  • Goodwill Industries Of Knoxville, Inc.
    Vp Marketing, Sales And Development
    Goodwill Industries Of Knoxville, Inc. Apr 1990 - Apr 1993
    Rockville, Maryland, Us
    • Organized and managed 20 new annual fundraising events and programs. Increased revenue and participation for 7 existing major fundraising events and programs by 57% while reducing costs.• Developed grant administration and proposal writing program• Increased media coverage by 300% in first year and 193% second year by utilizing media, publicity, events, special promotions, human interest stories, media appearances, and sponsorship.• Developed agency video/radio/print advertisement.• Directed volunteer involvement to a 78% increase• Coordinated store sales and personnel for 20 store locations. Increasing sales by 85% by upgrading existing stores, opening new stores, improving customer service training and creating motivational programs.
  • American Marketing Association - Knoxville Chapter
    Board Member - Secretary
    American Marketing Association - Knoxville Chapter 1992 - 1993
  • American Marketing Association - Knoxville Chapter
    Board Member - Collegiate Liason Director
    American Marketing Association - Knoxville Chapter Sep 1990 - Sep 1992
  • At&T
    Account Executive
    At&T 1985 - 1990
    Dallas, Tx, Us
    • Grew territory sales revenue to over $1 million per year with consistently exceeding sales goals as high as 200%.• Designed and presented detailed formal business presentations for sophisticated business communication systems and networks applying technical designs effectively and cost-justification analysis. • Outstanding Rookie Account Executive Award• Southeast Regional Award for Outstanding Sales• Achieved sales of over $1 million in second year. • Attended 6 month AT&T National Sales Academy for sales training in Denver.• Community networking with Chamber of Commerce Diplomats and other business networking groups.• Attended Professional sales schools with Dale Carnegie • Participated in International Training and Communication organization for public speaking skills

Leigh Castleberry Skills

Public Relations Marketing Sales Advertising Budget Strategic Leadership Sales Management Daily Operations Management Marketing Event Planning Private Pilot Finance And Accounting Budgets Strategic Financial Planning Sales Presentations Entrepreneurship Business Development Coaching Cold Calling Direct Sales Event Management Team Building Leadership Marketing Strategy Management New Business Development Training Fitness Social Media Marketing Public Speaking Sales Operations Budgeting

Leigh Castleberry Education Details

  • Auburn University Harbert College Of Business
    Auburn University Harbert College Of Business
    Business Administration/Marketing
  • University Of Tennessee, Knoxville
    University Of Tennessee, Knoxville
    Undergrad
  • Private Pilot And Instrument Pilot
    Private Pilot And Instrument Pilot
    Private And Instrument Licenses
  • Shaw Academy
    Shaw Academy
    Digital Marketing & Ultimate Digital Marketing Programs

Frequently Asked Questions about Leigh Castleberry

What company does Leigh Castleberry work for?

Leigh Castleberry works for Moon Mission Media

What is Leigh Castleberry's role at the current company?

Leigh Castleberry's current role is Digital Marketing | Project Management | Consultative Sales | Communications, Branding & PR | HubSpot & Websites | SEO | AI.

What is Leigh Castleberry's email address?

Leigh Castleberry's email address is cl****@****aol.com

What is Leigh Castleberry's direct phone number?

Leigh Castleberry's direct phone number is +186542*****

What schools did Leigh Castleberry attend?

Leigh Castleberry attended Auburn University Harbert College Of Business, University Of Tennessee, Knoxville, Private Pilot And Instrument Pilot, Shaw Academy.

What skills is Leigh Castleberry known for?

Leigh Castleberry has skills like Public Relations, Marketing, Sales, Advertising, Budget, Strategic Leadership, Sales Management, Daily Operations Management, Marketing Event Planning, Private Pilot, Finance And Accounting, Budgets.

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