Leigh Castleberry Email & Phone Number

Covington, Louisiana, Us

Moon Mission Media (MMM) is a boutique full-service firm helping organizations succeed with their business, marketing, and advertising strategies. MMM advises global, national, and regional brands with particular expertise and experience in fitness, health, and technology. The firm evolves and cultivates brands with marketing and business execution while delivering a suite of services including creative. MMM's heritage is as digital marketing sociologists, social media practitioners, and social community cultivators!#TheNewGoldenAge #Digitalmarketing #Socialselling

Pittsburgh, Pa, Us

Created and Managed Digital and Traditional Marketing Strategies and Digital Lead Campaigns for this SaaS Predictive Analytics company in the US and Canadian markets. Utilized Hubspot and CRM for all internal and external marketing campaigns due to the sophisticated integration of the website, SEO, SEM, inbound/automated marketing, workflows, prospect/deal funnels, and sales communication platforms. Generated substantial increase in SEO and SEM traffic to websites utilizing keywords, content, pillar strategies, blogs, press releases, social media, analytics, science and research support, landing pages, forms, calls to action, analytics etc. Created and designed messaging and content to support high-velocity sales, increase traffic, as well as improve leads and sales conversion rates. Developed and managed print and digital content strategies, value propositions, advertising, trade shows, video creation, public relations, promotions, blogs, social media, and marketing/sales collateral..

Established sales, marketing, and operational infrastructure. Increased global sales through account acquisition, account development, and account penetration. Identified new markets, ventures, and prospective customers by utilizing market intelligence databases, data mining, business directories, and digital marketing. Networked with professional organizations, trade shows, and conferences. Created business solutions and communication strategies by leveraging, CRM, technology, resources, and problem-solving skills. Prepared sales budgets and reports, performed detailed account analysis, managed sales projections and achieved quantifiable sales results and goals. Increased domestic sales over $1 million in first year and Increased international sales to over $750,000 in first year. Developed new operations structure, improved customer service systems, implemented new enterprise networks and improved operational efficiency by integrating databases programs, point-of-sale systems, credit and shipping platforms with e-commerce, social media strategies and a new website design. Trained and managed staff, created manuals and procedures and creatively solved day-to-day business problems. Completed the successful setup of operations in several areas of the company including inventory control, distributor orders and shipments, employee training, and warehouse design. Initiated technology integration strategy utilizing social media, new website designs, video editing programs, WordPress, Photoshop, and new product design/roll-outs. Created financial strategies, budgeting systems, and managed day-to-day fiscal management

Knoxville, Tn, Us

Developed new business accounts and long term client relationships to increase sales. Generated a substantial increase in accounts and revenue growth for this leading provider of health and fitness equipment by creating a new outside sales initiative for health and fitness chains. Recognized for driving sales growth from $400,000 in first-year net sales to $835,976 second year net sales. Created and implemented comprehensive communication strategies, marketing campaigns, trade show strategies, educational seminars, and targeted sales calls that increased account sales and penetrated new markets. Increased account database from 200 to 1,400 accounts throughout the United States and Canada. Traveled extensively throughout the U.S. to develop new accounts and represented the company at trade shows.

Knoxville, Tn, Us

Developed new lead generation strategies and sales programs. Recruited, trained and managed new teams for 19 locations to promote "guerilla" marketing with lead generation strategies, business development, special events, public relations, and community networking. Trained other managers and staff on those "guerilla" marketing strategies and how to utilize the sales strategies for each location. Provided seminars, regional meetings and training classes for the program.Created and developed new sales department to increase business accounts in NC territory. Developed new accounts and managed seminars and programs for those accounts. Generated new accounts through community "guerilla" marketing, lead generation strategies, corporate networking, and extensive seminar presentations. Developed marketing strategies and corporate wellness programs utilizing corporate programming, seminars, newsletters, team building events, motivational activities. Created marketing materials, powerpoint presentations, brochures, newsletters, and seminar presentations. Developed and Managed 97 corporate wellness partners and annual revenue $1.4 million. Developed strategic sales model, cost justification and ROI tracking systems. Developed and trained counselors in each facility on corporate wellness program policies and procedures. Organized lead generation and networking activities to closure. Maintained database for corporate accounts, client newsletters, client seminar schedules, and usage reports.

Dynamic, Innovative, Marketing, Sales and Business Leader with demonstrated success in driving growth and profitability.• Increased fitness membership sales 500% with an 80% retention rate exceeding industry standards• Grew sales revenues to over $1,000,000 (One Million) from $200, 000 per year • Developed strategic marketing and sales plans in the US and global markets• Directed marketing campaigns: lead, sales, content, public relations, ads, & community awareness• Developed regional promotional and guerilla marketing plans with a team of 19 • Recruited team members and trained regional marketing team• Implemented financial, technology, and operational porcesses and controls to achive growth goals• Initiated and managed two massive facility renovations with $1 Million budget and 40,000 sf • Increased member engagement 50% and achieved 80% member retention • Recruited and managed staff of 50+ employees with two facilities.

Rockville, Maryland, Us

• Organized and managed 20 new annual fundraising events and programs. Increased revenue and participation for 7 existing major fundraising events and programs by 57% while reducing costs.• Developed grant administration and proposal writing program• Increased media coverage by 300% in first year and 193% second year by utilizing media, publicity, events, special promotions, human interest stories, media appearances, and sponsorship.• Developed agency video/radio/print advertisement.• Directed volunteer involvement to a 78% increase• Coordinated store sales and personnel for 20 store locations. Increasing sales by 85% by upgrading existing stores, opening new stores, improving customer service training and creating motivational programs.

Dallas, Tx, Us

• Grew territory sales revenue to over $1 million per year with consistently exceeding sales goals as high as 200%.• Designed and presented detailed formal business presentations for sophisticated business communication systems and networks applying technical designs effectively and cost-justification analysis. • Outstanding Rookie Account Executive Award• Southeast Regional Award for Outstanding Sales• Achieved sales of over $1 million in second year. • Attended 6 month AT&T National Sales Academy for sales training in Denver.• Community networking with Chamber of Commerce Diplomats and other business networking groups.• Attended Professional sales schools with Dale Carnegie • Participated in International Training and Communication organization for public speaking skills

Bachelor’S Degree, Business Administration/Marketing

Undergrad

Private And Instrument Licenses

Professional Diploma, Digital Marketing & Ultimate Digital Marketing Programs