Product & Content Marketing Director
CurrentNow it all just happens. Basware is a cloud-based purchase-to-pay and e-invoicing solution; enabling businesses around the world to reduce costs, manage spend and forecast growth.
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@rsmus.com
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2 phones found area 312 and 563
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LinkedIn matched
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Leigh Celones, Mba is listed as SENIOR B2B MARKETING LEADER Drive Revenue Growth | Steer Brand Positioning | Develop Talent at Basware, based in Charlotte Metro, United States. AeroLeads shows a work email signal at rsmus.com, phone signal with area code 312, 563, and a matched LinkedIn profile for Leigh Celones, Mba.
Leigh Celones, Mba previously worked as Product & Content Marketing Director at Basware and Board Member, VP Engagement at American Marketing Association. Leigh Celones, Mba holds Ba, English from Lehigh University.
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AeroLeads found 1 current-domain work email signal for Leigh Celones, Mba. Compare company email patterns before reaching out.
Practical Marketing StrategistAs a strategic and practical marketing leader, I develop client-centric value propositions and spearhead innovative campaigns that seamlessly blend data-driven precision with marketing technology to engage audiences, amplify brand awareness, and drive tangible ROI. With creative positioning and messaging, I develop solutions that dramatically increase demand generation and strengthen brand positioning in the marketplace. By rallying and mentoring cross-functional teams, I ensure the successful execution of multi-channel campaigns that deliver real business impact. My analytical approach coupled with creative skills produce results that elevate marketing programs to new levels while enhancing organizational effectiveness. I am a seasoned expert who can optimize marketing operations through sound strategy and talent development.Top skills include:• Marketing strategy• Value proposition development• Building and managing marketing plans and budgets• Team impact and efficiency• Industry acumen• Direct and indirect people management• Content strategy• Buyer journey• Product launch and marketing• Influence and negotiation• Brand positioning• Demand generation• Sales enablement• Voice of the customer• Marketing research• Event and association management• Data and analyticsTechnical skills • Digital marketing (SEO, SEM, PPC, website and email strategy)
Listed skills include Marketing, Marketing Strategy, Strategy, Event Planning, and 14 others.
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A career timeline built from the work history available for this profile.
Espoo, Fi
Now it all just happens. Basware is a cloud-based purchase-to-pay and e-invoicing solution; enabling businesses around the world to reduce costs, manage spend and forecast growth.
Chicago, Illinois, Us
Over a period of 15+ years was promoted to roles of increasing responsibility, first in field marketing, and then, as leader of the national industry marketing team. I transformed and modernized the roles that my teams played, providing incremental value to the business and quantifiable growth. I delivered innovative, multi-channel marketing plans executed within anticipated timelines and budgets, consistently meeting or exceeding program KPIs. Managed teams of up to 18 that executed and delivered on plan goals. Served as primary marketing SME to the business and executive leadership offering regular campaign and impact reporting.
Chicago, Illinois, Us
Owned strategic vision and managed industry marketing program for ~$3B audit, tax, and consulting firm contributing to double digit practice growth for duration of tenure.•Built industry marketing strategies and collaborated across lines of business and disciplines within sales and marketing, delivering comprehensive, multichannel programs resulting in ~$500M in influenced pipeline for all industries in FY23.•Led team of nine directors and managers; developed skills, provided feedback, advised on programs and resolved conflicts, resulting in an empowered and engaged team with limited attrition.•Optimized outcomes of ~$5M industry marketing budget, ensuring maximum return.
Chicago, Illinois, Us
Led development of industry marketing function at RSM, while also managing team of 18 field marketers.•Established firm’s first industry vertical marketing approach, creating opportunity for enhanced market segmentation for leading industries representing ~$700M in revenue.•Expanded business by producing and driving national marketing and sales enablement programs contributing to ~40% growth across consumer and industrials.
Chicago, Illinois, Us
Led team of 18 field marketers across the east coast responsible for bringing national programs to local markets, while customizing to account for local nuances.•Developed and oversaw execution of marketing plans maximizing ~$6M regional budget. •Created best practices across the northeast and southeast, achieving operational efficiencies.
Chicago, Illinois, Us
Led team of four marketers responsible for Carolinas Economic Unit.
Gb
Pursuit strategy, financial services industry marketing
Orlando, Florida, Us
Regional accounting firm marketing director. Industry experience included healthcare, not-for-profit and state and local government.
Other employees you can reach at basware.com. View company contacts →
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Ludovic Simon
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Cosmin Ciubotaru
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Atiq Ahmad
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Shobhit Chaudhary
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Jari Iivari
Colleague at BaswareKarkkila, Uusimaa, Finland
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Dalip Negi
Colleague at BaswareShimla, Himachal Pradesh, India
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Octavian Tamas
Colleague at BaswareIaşi, Romania
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Ionut-Florin Mititelu
Colleague at BaswareIaşi, Romania
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Quick answers generated from the profile data available on this page.
Leigh Celones, Mba works for Basware.
Leigh Celones, Mba is listed as SENIOR B2B MARKETING LEADER Drive Revenue Growth | Steer Brand Positioning | Develop Talent at Basware.
AeroLeads has found 1 work email signal at @rsmus.com for Leigh Celones, Mba at Basware.
AeroLeads has found 2 phone signal(s) with area code 312, 563 for Leigh Celones, Mba at Basware.
Leigh Celones, Mba is based in Charlotte Metro, United States while working with Basware.
Leigh Celones, Mba has worked for Basware, American Marketing Association, Rsm Us Llp, Pricewaterhousecoopers, and Moore Stephens Lovelace.
Leigh Celones, Mba's colleagues at Basware include Kamlesh Mishra, Christophe Soulé, Ludovic Simon, Cosmin Ciubotaru, and Atiq Ahmad.
You can use AeroLeads to view verified contact signals for Leigh Celones, Mba at Basware, including work email, phone, and LinkedIn data when available.
Leigh Celones, Mba holds Ba, English from Lehigh University.
Leigh Celones, Mba is listed with skills including Marketing, Marketing Strategy, Strategy, Event Planning, Market Research, Marketing Communications, Direct Marketing, and Marketing Management.
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