Leigh Celones, Mba
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Leigh Celones, Mba Email & Phone Number

SENIOR B2B MARKETING LEADER Drive Revenue Growth | Steer Brand Positioning | Develop Talent at Basware
Location: Charlotte Metro, United States, United States 12 work roles 3 schools
1 work email found @rsmus.com 2 phones found area 312 and 563 LinkedIn matched
4 data sources Profile completeness 100%

Contact Signals · 1 work email · 2 phones

Work email l****@rsmus.com
Direct phone (312) ***-****
LinkedIn Profile matched
3 free lookups remaining · No credit card
Current company
Basware
Role
SENIOR B2B MARKETING LEADER Drive Revenue Growth | Steer Brand Positioning | Develop Talent
Location
Charlotte Metro, United States, United States

Who is Leigh Celones, Mba? Overview

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Quick answer

Leigh Celones, Mba is listed as SENIOR B2B MARKETING LEADER Drive Revenue Growth | Steer Brand Positioning | Develop Talent at Basware, based in Charlotte Metro, United States, United States. AeroLeads shows a work email signal at rsmus.com, phone signal with area code 312, 563, and a matched LinkedIn profile for Leigh Celones, Mba.

Leigh Celones, Mba previously worked as Product & Content Marketing Director at Basware and Board Member, VP Engagement at American Marketing Association. Leigh Celones, Mba holds Ba, English from Lehigh University.

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Email format at Basware

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*@rsmus.com
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Profile bio

About Leigh Celones, Mba

Practical Marketing StrategistAs a strategic and practical marketing leader, I develop client-centric value propositions and spearhead innovative campaigns that seamlessly blend data-driven precision with marketing technology to engage audiences, amplify brand awareness, and drive tangible ROI. With creative positioning and messaging, I develop solutions that dramatically increase demand generation and strengthen brand positioning in the marketplace. By rallying and mentoring cross-functional teams, I ensure the successful execution of multi-channel campaigns that deliver real business impact. My analytical approach coupled with creative skills produce results that elevate marketing programs to new levels while enhancing organizational effectiveness. I am a seasoned expert who can optimize marketing operations through sound strategy and talent development.Top skills include:• Marketing strategy• Value proposition development• Building and managing marketing plans and budgets• Team impact and efficiency• Industry acumen• Direct and indirect people management• Content strategy• Buyer journey• Product launch and marketing• Influence and negotiation• Brand positioning• Demand generation• Sales enablement• Voice of the customer• Marketing research• Event and association management• Data and analyticsTechnical skills • Digital marketing (SEO, SEM, PPC, website and email strategy)

Listed skills include Marketing, Marketing Strategy, Strategy, Event Planning, and 14 others.

Current workplace

Leigh Celones, Mba's current company

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Basware
Basware
SENIOR B2B MARKETING LEADER Drive Revenue Growth | Steer Brand Positioning | Develop Talent
Website
basware.com
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12 roles

Leigh Celones, Mba work experience

A career timeline built from the work history available for this profile.

Product & Content Marketing Director

Current
Basware

Espoo, FI

Now it all just happens. Basware is a cloud-based purchase-to-pay and e-invoicing solution; enabling businesses around the world to reduce costs, manage spend and forecast growth.

Feb 2024 - Present

Marketing Director

Rsm Us Llp

Chicago, Illinois, US

Over a period of 15+ years was promoted to roles of increasing responsibility, first in field marketing, and then, as leader of the national industry marketing team. I transformed and modernized the roles that my teams played, providing incremental value to the business and quantifiable growth. I delivered innovative, multi-channel marketing plans executed.

Jan 2008 - Jul 2023

Industry Marketing Director, Financial Services Strategy Lead (Dual Role)

Rsm Us Llp

Chicago, Illinois, US

  • Owned strategic vision and managed industry marketing program for ~$3B audit, tax, and consulting firm contributing to double digit practice growth for duration of tenure.
  • Built industry marketing strategies and collaborated across lines of business and disciplines within sales and marketing, delivering comprehensive, multichannel programs resulting in ~$500M in influenced pipeline for.
  • Led team of nine directors and managers; developed skills, provided feedback, advised on programs and resolved conflicts, resulting in an empowered and engaged team with limited attrition.
  • Optimized outcomes of ~$5M industry marketing budget, ensuring maximum return.
Oct 2019 - Jun 2023

Consumer And Industrial Products Marketing Director (Dual Role)

Rsm Us Llp

Chicago, Illinois, US

  • Led development of industry marketing function at RSM, while also managing team of 18 field marketers.
  • Established firm’s first industry vertical marketing approach, creating opportunity for enhanced market segmentation for leading industries representing ~$700M in revenue.
  • Expanded business by producing and driving national marketing and sales enablement programs contributing to ~40% growth across consumer and industrials.
Oct 2010 - Oct 2019

Northeast / Southeast Regional Marketing Director (Dual Role)

Rsm Us Llp

Chicago, Illinois, US

  • Led team of 18 field marketers across the east coast responsible for bringing national programs to local markets, while customizing to account for local nuances.
  • Developed and oversaw execution of marketing plans maximizing ~$6M regional budget.
  • Created best practices across the northeast and southeast, achieving operational efficiencies.
Oct 2008 - Oct 2019

Marketing Manager

Rsm Us Llp

Chicago, Illinois, US

Led team of four marketers responsible for Carolinas Economic Unit.

Jan 2008 - Oct 2010

Sales Strategy Manager

Pricewaterhousecoopers

GB

Pursuit strategy, financial services industry marketing

Sep 2005 - Dec 2008

Marketing Director

Moore Stephens Lovelace

Orlando, Florida, US

Regional accounting firm marketing director. Industry experience included healthcare, not-for-profit and state and local government.

May 2003 - Aug 2005

Project Manager

Little Tornadoes (Interactive Agency)
Aug 2000 - May 2002
Team & coworkers

Colleagues at Basware

Other employees you can reach at basware.com. View company contacts →

IF Ioana Florica Ioana Florica Colleague at Basware Iaşi, Romania, Romania View → TJ Turo Jantunen Turo Jantunen Colleague at Basware Pori, Satakunta, Finland, Finland View → RM Razvan Matei Razvan Matei Colleague at Basware Iaşi, Romania, Romania View → LD Liesbeth De Groote Liesbeth De Groote Colleague at Basware Haaltert, Flemish Region, Belgium, Belgium View → DC Diksha Chhabra Diksha Chhabra Colleague at Basware Chandigarh, Chandigarh, India, India View → VJ Visa Järvinen Visa Järvinen Colleague at Basware Mäntsälä, Uusimaa, Finland, Finland View → KS Kawalnain Singh Kawalnain Singh Colleague at Basware Amritsar, Punjab, India, India View → JT Jaskeet Taheem Jaskeet Taheem Colleague at Basware Chandigarh, India, India View → SS Shubhajeet Sinha Shubhajeet Sinha Colleague at Basware Chandigarh, Chandigarh, India, India View → AR Anjali Rana Anjali Rana Colleague at Basware Chandigarh, Chandigarh, India, India View →
3 education records

Leigh Celones, Mba education

Ba, English

Lehigh University

Mba, Marketing

Crummer Graduate School Of Business At Rollins College

Education record

Ridge High
FAQ

Frequently asked questions about Leigh Celones, Mba

Quick answers generated from the profile data available on this page.

What company does Leigh Celones, Mba work for?

Leigh Celones, Mba works for Basware.

What is Leigh Celones, Mba's role at Basware?

Leigh Celones, Mba is listed as SENIOR B2B MARKETING LEADER Drive Revenue Growth | Steer Brand Positioning | Develop Talent at Basware.

What is Leigh Celones, Mba's email address?

AeroLeads has found 1 work email signal at @rsmus.com for Leigh Celones, Mba at Basware.

What is Leigh Celones, Mba's phone number?

AeroLeads has found 2 phone signal(s) with area code 312, 563 for Leigh Celones, Mba at Basware.

Where is Leigh Celones, Mba based?

Leigh Celones, Mba is based in Charlotte Metro, United States, United States while working with Basware.

What companies has Leigh Celones, Mba worked for?

Leigh Celones, Mba has worked for Basware, American Marketing Association, Rsm Us Llp, Pricewaterhousecoopers, and Moore Stephens Lovelace.

Who are Leigh Celones, Mba's colleagues at Basware?

Leigh Celones, Mba's colleagues at Basware include Ioana Florica, Turo Jantunen, Razvan Matei, Liesbeth De Groote, and Diksha Chhabra.

How can I contact Leigh Celones, Mba?

You can use AeroLeads to view verified contact signals for Leigh Celones, Mba at Basware, including work email, phone, and LinkedIn data when available.

What schools did Leigh Celones, Mba attend?

Leigh Celones, Mba holds Ba, English from Lehigh University.

What skills is Leigh Celones, Mba known for?

Leigh Celones, Mba is listed with skills including Marketing, Marketing Strategy, Strategy, Event Planning, Market Research, Marketing Communications, Direct Marketing, and Marketing Management.

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