Leigh Nolan

Leigh Nolan Email and Phone Number

VP of Marketing | Growth Marketer @ Enso Connect
Leigh Nolan's Location
Toronto, Ontario, Canada, Canada
Leigh Nolan's Contact Details

Leigh Nolan personal email

n/a
About Leigh Nolan

With over 20 years total of digital advertising and growth marketing experience, I specialize in B2B growth, lead generation, marketing automation & customer loyalty tactics. I have expertise in automating marketing to create market demand and drive prospects and customers to lift value, engagement, and revenue. I have extensive experience leading digital acquisition, lead generation, and content and social marketing with SEO/SEM/PPC and UX strategies and principles for eCommerce and B2B SaaS brands. Although I specialize in B2B currently, I have vast experience with eCommerce and D2C tactics for consumer brands in verticals of financial services, clothing, home goods, and insurance.I'm fluent with GA, LinkedIn Campaigns, WebFlow, WordPress, Canva, Marketing Cloud/Pardot, HubSpot, Salesforce, and Demandbase ABM - just to name a few.

Leigh Nolan's Current Company Details
Enso Connect

Enso Connect

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VP of Marketing | Growth Marketer
Leigh Nolan Work Experience Details
  • Enso Connect
    Vp Of Marketing
    Enso Connect Sep 2024 - Present
    Toronto, Ontario, Ca
  • Dealmaker
    Vp Of Marketing
    Dealmaker Apr 2022 - Sep 2024
    Toronto, Ontario, Ca
    DealMaker is a high-growth FinTech looking to digitize the Series A-IPO process for founders around the globe.
  • Naborly
    Vp Of Marketing
    Naborly Jul 2021 - Apr 2022
    San Francisco, California, Us
    Leading a team of 6, I managed all brand and marketing communications for a SaaS RealEstateTech startup out of California. I led the upgrade/rebuild of our website and owned all lead generation and DTC marketing automation. A key component of the buyer journey was an app download, so my team played a key role in the customer journey and UX in the app to ensure CAC and ROI of marketing didn't fall apart due to product/design flaws. Tasked with growing the business by 2x, improving brand awareness, customer value/NPS, paid search/display, as well as PR and social/influencer channels, I was a member of the leading executive team and regularly met with our Board of Directors. Managing Marketing ROI and department P&L, I played a key role in competitive analysis, measuring brand awareness, and improving NPS and customer LTV to drive ARR.
  • Syntegrity
    Vp, Marketing And Business Development
    Syntegrity Jun 2019 - Jul 2021
    Leading a team, I managed all brand and marketing communications four our management consulting practice. I led the upgrade/build of our marketing automation and ABM platforms, and was tasked with doubling our pipeline and improving brand awareness among our C-Suite buyer persona. I managed all marketing channels including paid search/display, email nurture/drip campaigns, sales collateral, events, as well as PR and social/influencer channels.
  • Chartered Professional Accountants Of Ontario (Cpa Ontario)
    Director Of Marketing
    Chartered Professional Accountants Of Ontario (Cpa Ontario) Jun 2018 - Jun 2019
    Toronto, Ontario, Ca
  • League Inc.
    Director Of Marketing
    League Inc. Jul 2016 - Jun 2018
    Toronto, Ontario, Ca
    Hired as one of the first 50 employees, I was tasked with building our tech stack and capabilities from the ground up including marketing automation and CRM/database marketing. I managed content marketing, triggered push notifications and segmented email journeys to drive MAU, CSAT, engagement and NPS. I created B2B drip campaigns and sales collaterals while also managing our end-users (B2C) comms, onboarding and retention strategies.
  • American Express
    Sr. Manager, Customer Strategy & Experience
    American Express Feb 2014 - Aug 2016
    New York, Ny, Us
    Within the Small Business Services group of American Express, Canada - I lead & manage all aspects of Customer Marketing including segmentation/customer profile analysis and lifecycle communication plans & execution. I manage all channels - inbound & outbound tele, direct mail, media, and digital.
  • American Express
    Sr. Manager, Digital Acquisition Marketing
    American Express Sep 2011 - Feb 2014
    New York, Ny, Us
    B2B digital acquisition and lead nurturing for North America (US & CA)Predominant focus on SEO & SEM as a lead generation engine for B2B
  • Publicis
    Account Director
    Publicis Aug 2008 - Nov 2011
    New York, New York, Us
    Drove digital marketing efforts within the B2B space, including lead generation, lead nurturing, customer onboarding, and customer value optimization efforts, within the digital channel. Included social & mobile to-market strategies and tactics.
  • Tamm Communications
    Senior Account Manager
    Tamm Communications 2000 - 2008
    Toronto, Ontario, Ca

Leigh Nolan Skills

Digital Marketing Marketing Strategy Strategy Lead Generation Direct Marketing B2b B2b Marketing Sem Competitive Analysis Social Media Marketing Database Marketing Seo Salesforce.com Leadership Demand Generation Online Advertising Marketing Customer Relationship Management Analytics Loyalty Marketing Loyalty Programs Digital Strategy Crm Management Loyalty Program Development Customer Acquisition Advertising Account Management Strategic Partnerships B2b Ecommerce Audience Segmentation Database Segmentation Online Marketing Segmentation Email Marketing Project Management Marketing Communications User Experience Mobile Marketing Social Media Campaign Management Brand Awareness Brand Development Customer Retention Customer Satisfaction Customer Insight Google Analytics Customer Engagement Campaign Strategies Integrated Marketing

Leigh Nolan Education Details

  • Mcmaster University
    Mcmaster University
    Kinesiology

Frequently Asked Questions about Leigh Nolan

What company does Leigh Nolan work for?

Leigh Nolan works for Enso Connect

What is Leigh Nolan's role at the current company?

Leigh Nolan's current role is VP of Marketing | Growth Marketer.

What is Leigh Nolan's email address?

Leigh Nolan's email address is le****@****mac.com

What schools did Leigh Nolan attend?

Leigh Nolan attended Mcmaster University.

What skills is Leigh Nolan known for?

Leigh Nolan has skills like Digital Marketing, Marketing Strategy, Strategy, Lead Generation, Direct Marketing, B2b, B2b Marketing, Sem, Competitive Analysis, Social Media Marketing, Database Marketing, Seo.

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