Leigh Chesley 💙💜⛓️'s Location
Nashville Metropolitan Area, United States, United States
Leigh Chesley 💙💜⛓️'s Contact Details
Leigh Chesley 💙💜⛓️ work email
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Leigh Chesley 💙💜⛓️ personal email
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Leigh Chesley 💙💜⛓️ phone numbers
About Leigh Chesley 💙💜⛓️
As Chief Strategy & Transformation Officer, Leigh is an instrumental member of the executive team, collaborating with other senior leaders to set the overall strategy and direction of the company. With a focus on supply chain technology, Leigh brings over a decade of enterprise software industry experience and an in-depth knowledge of supply chain trends and market needs.Leigh is responsible for leading strategy across the customer journey, ensuring that every touchpoint with the customer is designed to exceed their expectations. She manages multiple teams and excels at developing high-performing teams that drive organizational objectives forward.Her involvement in shaping the company's culture and values has helped to establish a customer-focused and innovative organization. Through her sophisticated go-to-market approaches and best-in-class solutions, Leigh is driving growth and innovation while elevating customer experiences across all touchpoints.Prior to joining Longbow, Leigh spent most of her career in early-stage technology companies, building and growing various go-to-market functions. Most recently, she was at Manhattan Associates, where she was responsible for all North American pipeline and revenue marketing.
Leigh Chesley 💙💜⛓️'s Current Company Details
Longbow Advantage
View
Chief of Staff
Nashville, TN, US
- Website:
- longbowadvantage.com
- Employees:
- 119
Leigh Chesley 💙💜⛓️ Work Experience Details
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Chief Of StaffLongbow AdvantageNashville, Tn, Us
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Chief Strategy & Transformation OfficerLongbow Advantage Jun 2023 - PresentAnn Arbor, Michigan, Us
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Chief Customer OfficerLongbow Advantage Mar 2022 - Jun 2023Ann Arbor, Michigan, UsLead a team of 25 directors, managers, and individual contributors responsible for business development, pre-sales engineering, marketing, professional services, implementation, customer success, and customer support.Webinar: The State of Supply Chain Visibility - https://www.longbowadvantage.com/en-us/resources/videos/webinar-state-of-supply-chain-visibility-2023/Webinar: 2023 Supply Chain Trends - https://www.longbowadvantage.com/en-us/resources/videos/webinar_supply_chain_trends_2023/GTM.news podcast: Breaking Down Silos in GTM Teams - https://www.gtm.news/chief-customer-officer-breaking-down-silos-in-gtm-teams/CBS News: https://www.cbsnews.com/pittsburgh/news/protecting-yourself-and-your-job-from-being-replaced-by-ai-and-automation/
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Vice President Of MarketingLongbow Advantage Jan 2021 - Mar 2022Ann Arbor, Michigan, Us• Built team from 2 to 5, responsible for demand generation, business development, analyst relations, PR, GTM, and messaging.• Increased lead gen from negligible to a repeatable, meaningful impact with predictable pipeline growth.• Launched and manage Customer Advisory Board.• Led GTM pivot, including messaging, packaging, and pricing restructures.• Implemented reporting and planning structure.• Launched customer conference NOW, consistently increasing attendance year/year.• Partnered with CEO on investment decks and messaging.
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AdvisorYoushouldtalkto May 2022 - PresentAtlanta , UsYouShouldTalkTo pairs brands + marketers (for free) with vetted agencies and/or freelancers for marketing + tech needs.Guest on the YouShouldTalkTo podcast: https://www.youtube.com/watch?v=mHO9OkH1aRk -
Executive Member & Nashville Chapter HeadPavilion Feb 2021 - Oct 2023New York, Ny, UsPavilion is a private membership organization for commercial growth operators, where Members can openly discuss business-critical issues with the comfort of privacy and confidentiality. *50 CCOs to Watch 2023*Guest on The Pavilion Podcast: https://podcasts.apple.com/us/podcast/ep-120-motherhood-startups-and-marketing-w-leigh-chesley/id1510776970?i=1000531561231*CRO School Graduate (July 2021). Learned the key skills and strategies needed as a revenue leader, including developing a theory of enterprise value, financial modeling and unit economics, revenue team alignment, board management, and building a world-class team.*CCO School Graduate (Spring 2022)*Facilitator: Small Council* Facilitator: Rising Executives -
Senior Manager, Marketing ProgramsManhattan Associates Dec 2019 - Jan 2021Atlanta, Ga, UsPrograms team is responsible for pipeline-generating marketing programs, including digital marketing, ABM, on-and-offline event strategy and messaging, demand generation, content marketing, and web content strategy.• Successfully managed a remote team through 2020, resulting in y/y pipeline growth and a 10x return on digital investment.• Ran weekly pipeline reviews with laterally-managed inside sales team, reviewing deal status, probability, and roadblocks.• Owned monthly reporting decks to CEO that included pipeline performance, marketing impact and forward-looking plans.• Hosted quarterly business reviews with global marketing and our stakeholders in sales and product.• Partnered closely with sales, defining target markets and accounts and developing agile marketing strategies.• Worked closely with analyst relations to establish and foster positive relationships, leverage analyst content, and craft and present relevant messages to analysts.• Led monthly collaboration meetings that brought together diverse groups of employees across the globe to discuss complex issues facing us as colleagues in a global workforce.2020 Spirit Award Winner: Problem Solver & Master Mentor -
Senior Director, Partner & Alliance MarketingClickdimensions Dec 2017 - Dec 2019Atlanta, Ga, Us• Managed a team responsible for partner programs, event strategy and execution, PRM technology, MDF management, to- and through- partner marketing, and global GTM with alliance partners.• Responsible for all partner marketing KPIs, reporting, and results, including creating and presenting monthly, quarterly, and annual metrics, representing 98% of company revenue metrics.• Created new partner program by collecting and analyzing partner data and using firmographics to understand patterns and opportunities within the partner channel.• Shifted MDF strategy, budget and allocation, creating strategic sales investment based on partner revenue potential. • Owned global and regional GTM plans with Microsoft, managing Microsoft MDF investment and business development work in-region to identify local contacts and create, manage and track GTM plans.• Launched and scaled partner development organization, programs and tracking. -
Senior Director, Customer SuccessClickdimensions Jul 2017 - Dec 2017Atlanta, Ga, UsJoined ClickDimensions, a marketing automation technology company, to serve as a marketing consultant to the customer success team. Pivoted team of renewal and receivable-focused customer representatives to focus on strategic marketing consulting and proactive customer success. Created onboarding processes and documentation, testing and implementing with new customers.
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Director Of MarketingHodges-Mace, Llc Oct 2015 - Jul 2017Atlanta, Ga, UsAcquired by Alight• Head of marketing, creating over $4 million in new pipeline and $8 million in marketing-influenced pipeline in first year. • Implemented multi-channel demand generation strategy focused on new opportunity creation, cross-sell opportunities, and strategic partner relationships. • Launched a PR, content, and brand advocacy initiative, resulting in over 35 pieces of content and 60+ press placements in the first year. • Managed GTM product launch and sales strategies for new software product.• Led sales messaging and demo training.• Established methods for communicating with current clients to increase retention and identify cross-sell opportunities.• Implemented partner marketing and communications programs. • Managed marketing team and all 3rd party marketing vendors • Launched new website, creating content and web strategies focused on converting qualified prospects and supporting thought leadership initiatives targeted at prospects, clients, partners, and industry experts. -
Senior Marketing ManagerNorth Plains Systems Oct 2014 - Oct 2015Toronto, Ontario, CaAcquired by Aclate• Contributed to more than $3 million in marketing-generated pipeline per quarter. • Increased RFP requests 100% in 3 months. • Developed and implemented sales and marketing processes, allowing visibility into the revenue impact of the marketing team.• Created company processes and global agreement around lead quality and service level agreements between marketing and sales. • Working closely with CMO, developed board-approved global marketing plans and lead targets, including MQL, SQL, opportunity and closed/won expectations for the year. • Created monthly and quarterly board presentations. • Increased lead volume with revenue-focused website and digital marketing plan. • Planned and executed global customer and partner conference and sales kick-off. • Responsible for demand generation for North America, including internal team members, external digital agency, and PR contractor. -
Director Of MarketingSalesfusion Sep 2013 - Oct 2014Atlanta, Ga, UsAcquired by SugarCRM• Managed and mentored the marketing and demand generation team, including creative and branding, social media and PR, SEO/SEM, website development, event marketing, content strategy, and customer and partner marketing. • Personal responsibilities included global marketing strategy and budget, annual customer and partner event, digital marketing, and PR. • Aligned strategy with sales goals, cleaning up CRM and implementing sales and marketing reporting processes. • Shifted sales strategy from list and cold calling focused to strategic prospect and customer focused. -
Marketing Team LeadNcr Corporation Apr 2012 - Sep 2013Atlanta, Georgia, Us• Owned strategic marketing for NCR Silver, developing go-to-market strategy for product launch and growing the customer base to over 2,000 small and medium businesses. • Worked cross-functionally with operations, product, and sales teams to develop objectives and advise on marketing strategy. • Managed website redesign supported by digital advertising, increasing lead flow by 70%.Improved demand generation an additional 20% through targeted banner ads, landing pages and digital campaigns. • Trained, managed and mentored a team of marketers. -
Social Media ManagerNcr Corporation May 2011 - May 2012Atlanta, Georgia, Us• Worked with lines of business and internal teams to drive strategy and provide training for social media accounts. • Increased blog traffic by 50% in the first 3 months, Facebook fans by 35%, and Twitter followers by 50%. • Created targeted email campaigns that increased click-thru and open rates to support customer upsell and cross-sell opportunities. • Introduced and executed an integrated content strategy.• Was instrumental in the approval, launch and training of employees for an internal social collaboration platform. • Created a social media recruiting program and trained recruitment team members on social strategy.
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Marketing & Operations CoordinatorPool'S Restaurant Group Jan 2009 - May 2011Developed marketing strategies and initiatives for the company, which included multiple national brands. Developed system wide annual marketing calendars to support brand development. Coordinated, tracked and analyzed data for each marketing campaign, both system wide and locally. Researched and implemented gift card and email marketing programs for all locations. Developed local and social media marketing campaigns for individual stores and approved all local advertising. Launched and maintained social media communities.Taught individualized Social Media Training Seminar to over 50 franchisees, teaching each how to maintain all social media and new media marketing platforms. Wrote annual business plans for local stores, including 12-month profit and loss statements and monthly marketing plans. Analyzed campaigns and made adjustments as needed based on KPIs and ROI. Compiled annual legal documents and negotiated and maintained vendor agreements and rebate contracts.
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Front Of House/Local Marketing ManagerPool'S Restaurant Group Mar 2006 - Dec 2009
Leigh Chesley 💙💜⛓️ Skills
Social Media Marketing
Online Marketing
Digital Marketing
Email Marketing
Lead Generation
Social Media
Marketing
Seo
Marketing Strategy
Online Advertising
Marketing Communications
Management
Strategy
Web Content Management
Web Marketing
Google Adwords
Integrated Marketing
Leadership
Chatter
B2b Marketing
Google Analytics
Brand Development
Sales
Internet Marketing
Web Analytics
B2b
E Commerce
Ppc
Content Strategy
Hospitality
Social Media Education
Salesfusion Marketing Certified
Internal Communications
Enterprise Social Networking
Brand Management
Creative Strategy
Twitter
Blogging
Modx
Illustrator
Franchising
B2c Marketing
Creative Direction
Market Planning
User Experience
Web Design
Mobile Marketing
Demand Generation
Franchise Relations
Adobe
Leigh Chesley 💙💜⛓️ Education Details
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The University Of GeorgiaSpanish -
Full Sail UniversityInternet Marketing
Frequently Asked Questions about Leigh Chesley 💙💜⛓️
What company does Leigh Chesley 💙💜⛓️ work for?
Leigh Chesley 💙💜⛓️ works for Longbow Advantage
What is Leigh Chesley 💙💜⛓️'s role at the current company?
Leigh Chesley 💙💜⛓️'s current role is Chief of Staff.
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What schools did Leigh Chesley 💙💜⛓️ attend?
Leigh Chesley 💙💜⛓️ attended The University Of Georgia, Full Sail University.
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Leigh Chesley 💙💜⛓️ has interest in Animal Welfare.
What skills is Leigh Chesley 💙💜⛓️ known for?
Leigh Chesley 💙💜⛓️ has skills like Social Media Marketing, Online Marketing, Digital Marketing, Email Marketing, Lead Generation, Social Media, Marketing, Seo, Marketing Strategy, Online Advertising, Marketing Communications, Management.
Who are Leigh Chesley 💙💜⛓️'s colleagues?
Leigh Chesley 💙💜⛓️'s colleagues are Anna Lambidonis, Ian Mccallum, Mike Hreha, Andrew Murphy, Chelsea Brady, James Polese, Ben Ellzey.
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