Leigh Daniel, Mba Email & Phone Number

Senningerberg, Luxembourg, Lu

Senningerberg, Luxembourg, Lu

Closter, New Jersey, Us

Co-develop marketing plans and sales materials for existing products and new product launchesOversee external hedonic testing of new products, analyzing results and presenting findings to executive teamConduct market research and competitor analysis to determine strategic marketing and pricing strategies for new productsDevelop internal processes for capturing and maintaining sales leads through SAP CRMRepresent American Key Food Products at trade shows such as IBIE (International Baking Industry Exposition) to promote products and build relationships with customersCultivate and maintain relationships with external partners such as advertisers, publicists, website consultants, and vendors as well as internal relationships with key suppliersCollaborate with Marketing Director and Publicist to develop engaging inbound and outbound marketing and sales collateralGuarantee all digital and print advertisements are created and approved on time, managing multiple deadlines at onceEnsure FDA & regulatory requirements are met for all products and field any customer questions regarding documentation providedSupervise custom projects with external vendors through regular check-ins and weekly follow ups

Provided marketing and financial consultation via online communication Developed marketing plans for brand awareness campaigns & social media opportunitiesCo-developed a Bi-weekly newsletter for clientele including concepts and themes for each oneResearched surrounding area for different advertising opportunities Calculated pricing & budgets for cooking classes & products

Park Ridge, New Jersey, Us

Designed seasonal deck presentations (Halloween, Christmas, Valentine's Day, Easter) for products including: Welch's & Tuxedos.Accumulated data and provided analyses of competitive products.Developed product briefs for new product/flavor concepts.Prepared internal hedonic testing & presented to senior management results.Created spreadsheets on competitive products and packaging.Researched different national and international regions to analyze whether products would be profitable & presented results to senior staff.Developed new brand awareness campaigns & social media opportunities.Collaborated with Graphics and R&D departments

Denver, Co, Us

Engaged in rotations and inventory check of products in stores.Communicated with consumer and retail representatives to ensure product availability in stores.Designed PowerPoint presentations for promotional campaign results.Attended grocery trade show as product representative.Trained in appropriate product placement for most effective distribution.Provided training for new retail employees.

College Point, Ny, Us

*Intern (Summer 2013, Summer 2014)Designed flyers/promotional posters for different store locations.Created spreadsheets for producf availability by location.

Master Of Business Administration - Mba, Digital Marketing

Bachelor Of Science - Bs, Finance And General Business