Leigh Felesky Email & Phone Number

Toronto, On, Ca

Building content programs that create community, educate, entertain and meet business goals. Areas of focus: Building and leading creative teams/projects, Content Strategy, Content Creation, Production and Management, Distribution.**NEW! 2023 Winner of Career Advancement MaRS Inclusive Design ChallengeDeveloped winning solution for the inclusive design challenge.

Build the Inspired Investor content network. Manage content pipeline, connect with experts and provide editorial oversight including growth strategies, content production, analytics, infrastructure and distribution. Use content to define and reinforce brand positioning.

Product owner and founding editor of Inspired Investor Trade, an investing product for self-directed investors that grew to be one of the largest DIY investing publications in the country. Oversee team of designers, writers, and creative agencies. Research, go-to-market content strategies, customer experience, content, social media, influencer marketing, paid media and analytics & insights.

Toronto, Canada Area

Re-designed and launched new retail e-comm site that resulted in a 25% increase in sales. Lead the go-to market for re-launch. Responsible for brand and performance, including new product images, design, analytics and tools. Built daily digital marketing (b2b and b2c), content experience, e-newsletters, blog, branding and optimization through videos and new sizing tool.

Toronto, Canada Area

Wattpad is a global multi-platform entertainment company for stories using ground breaking technology to support of 85 Million users around the world. Lead global Community team, q/a development and user research strategy.

Built global digital content marketing strategy for Four Seasons, including fourseasons.com, taste.fourseasons.com and fourseasonsmagazine.com (print magazine, tablet, digital, mobile). Manage global Creative Services Team, editorial and content agency to develop multiplatform initiatives that support both global and local branding initiatives. Work with photographers, journalists, influencers and content providers globally. Responsible for brand photo and video guidelines.

Toronto

Developed and taught digital storytelling courses. Provided thought leadership in multimedia and entrepreneurial journalism. Created first-ever partnership with Huffington Post for the editorial project, "Asking Y". This partnership gave third-year reporting class an opportunity to work with a variety of editors and to publish their multimedia work with a well-known content site.

Manage p + l, sales and content strategies. Worked with sales and business development to conceive, build and sell strong integrated packages. Built content strategy, including video, and lead Chatelaine.com, Flare.com and iVillage.ca editorial teams. Highlight: Increased traffic and revenue 50% post re-launch of Chatelaine.com.

Joined the team to launch user comments on news stories. Defined moderation and editorial guidelines. Created first User Generated Content guidelines and training for News.Moved to develop user engagement strategies through social media and product innovation (user generated video, photos, comments). Assigned reporters online news content from programs including The National, World at 6, World Report, CBCNews.ca and News Network. Highlights: * Olympic social media strategy and execution. * Your Voice community strategy and build, including multimedia, citizen voices, video and blogging.

Kaboose was one of the largest family-focused new media companies in the world and one of the top-five most visited family destinations online. In 2009, the Kaboose Web properties were acquired by and rolled into Disney.The editorial team built content and community for Kaboose.com, Babyzone.com and Funschool.com. Managed the 2007 re-design and re-branding, which included creating content for five new Kaboose channels, including Health, Food and Parenting. Developed Kaboose Inc. community platform, video, photo and blogging.

Master'S Degree - Ma, Business, Communication/Media And Gender Studies

**full teaching assistantship **thesis research: media business models

Bachelor Of Arts - Ba, Journalism

Csc Designation - Canadian Securities Course, Investments And Securities