Marketing leader and executive coach (ACC) with 20+ years of experience driving growth and innovation for established global beauty brands, leading full stack marketing teams and helping create and launch 20 new venture funded, tech-enabled healthcare startups. https://www.colegaconsulting.comMY MISSION: To support innovative leaders with a deep passion for positive change by identifying new business and personal growth opportunities and making them a reality. SERVICES:Fractional CMOExecutive Leadership CoachingIntegrated Marketing StrategyInnovation Strategy & Process DesignData-driven CR & CX optimizationI have over 20 years experience as a marketing executive in beauty, health and wellness working for fortune 500 companies and creating new VC funded, tech-enabled start-ups. In addition I am a certified executive leadership coach (ACC) which gives me the ability to support success holistically through leadership development as well as business strategy.HEALTHCARE & WELLNESSLed marketing (market research/Growth/PMM/partner marketing) for 20 new tech-enabled healthcare startups for Redesign Health a venture capital platform from idea to concept, funding to MVP and go-to-market planning.BEAUTYLaunched over 100 new beauty products globally across skincare, makeup and fragrance over a decade in the beauty industry. Led integrated marketing at Estee Lauder Companies for the Clinique brand globally including market research & consumer insights, paid media, CRM, CX, data & analytics.INTERNATIONALFounded a digital agency for branding, web and application design in Barcelona, Spain.
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Executive Leadership CoachTalentismNew York, Ny, Us -
Founder I Executive Leadership Coach I ConsultantColega Consulting Corp Oct 2022 - PresentNew York, Ny, UsHelping founders and leaders build and grow successful ventures by identifying new growth & business transformation opportunities and providing executive leadership coaching based on neuroscience to maximize performance and personal fulfillment. -
Vp Platform Marketing (Operating Company Creation)Redesign Health Jan 2022 - Oct 2022New York, New York, UsLed operating company marketing for 20+ new seed stage health care startups for Redesign Health, Inc., a venture capital platform for healthcare innovation (B2B, B2B2C, D2C, 4wall & digital). Increased velocity and volume of company creation while reducing costs by partnering with new ventures and product teams to optimize the process. Built and developed a team of 25 people across 4 disciplines: Market research & CI, product marketing management, growth marketing and partner marketing to ideate, build and scale new startups. -
Vp Global Consumer Experience, Data And InsightsThe Estée Lauder Companies Inc. Apr 2021 - Jan 2022New York, Ny, UsPromoted from VP Digital Marketing.Launched new virtual “Skin Services” for Clinique.com to modernize the consultant retail counter experience with virtual services and guide global customers to great skin with the latest skincare diagnostics and 1:1 access to experts.Created a new data strategy to identify whitespace market opportunities for product innovation, optimize acquisition, improve CX and increase retention. Led CRM, lifecycle & loyalty programs. -
Vp Digital Marketing & Consumer Analytics, CliniqueThe Estée Lauder Companies Inc. Nov 2018 - Apr 2021New York, Ny, UsPromoted from Executive Director Digital MarketingIntroduced Clinique's first ML CLV predictive Model using 4M online consumer records to predict future behavior and identify loyal customers.Led CX, CI; qual/quant research, trend detection, product innovation and performance testing, brand KPI tracking, customer growth modeling and 1st party data for personalization
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Executive Director Digital Marketing CliniqueThe Estée Lauder Companies Inc. Feb 2016 - Nov 2018New York, Ny, UsImproved product innovation and relevance for Clinique’s global product launches across 150 countries. Proof points: Best-in-class breakthrough and key message takeaway in quantitative testing, increased positive sentiment, ad-recall, consideration & NTF, successfully attracting younger, more diverse consumers.
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Director Consumer Ecommerce & Digital MarketingAvon Mar 2015 - Feb 2016Northampton, GbPromoted from Director Managed the Avon.com online business for the United States. Responsibilities include: P&L management, budget planningContent strategy for marketing and promotional calendarCustomer acquisition: SEM/SEO, display, retargeting, social media and affiliatesCustomer retention: email marketing and segmentation strategiesReporting and analytics: Sales & site performance, customer insights, advertising resultsKey Achievements:Exceeded beauty industry averages for online growth in direct to consumer salesIncreased revenue & improved profitability for the US online business -
Director Global Digital StrategyAvon Dec 2013 - Mar 2015Northampton, GbPromoted from Senior Manager.Managed the US digital marketing budget with full funnel marketing tactics including email, paid social media, affiliate, branded and non-branded SEM, SEO, affiliate and prospecting.Responsible for global digital marketing best practices and technologies (social media advertising, social media management, social listening, web analytics). Key achievements:*Introduced new digital marketing technologies and partnerships for analytics, social media management, social media listening, social media advertising and YouTube optimization*Optimized US advertising spend and individual channel performance to deliver a directly attributable ROAS with a highly profitable ROI across programs. *Created a custom social media center with branded content for Representatives to share via social networks which significantly increased earned media for the brand globally.
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Senior Manager Social Media, Global Digital MarketingAvon Aug 2012 - Dec 2013Northampton, GbPromoted from ManagerLead strategy development, tactical recommendations and measurement for global programs spanning over 235 corporate social media accounts across Facebook, Twitter, YouTube, Twitter, Instagram, Pinterest and local market networks (ex: ВКонтакте, Sina Weibo). Exceeded yearly fan base growth targets reaching a combined presence of over 10.1 million fans, followers and subscribers by Q2 of 2013 ( 200% yearly growth, 30% on average per quarter). Fanbase growth lead to positive press from Mashable recognizing Avon as the “second most engaged brand on Facebook”.Supported the transformation of our digital operating model in key markets (Russia, Brazil, Mexico) working on the ground in each market to optimize the digital team structure and establish relationships with local social network contacts.
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Social Media Manager, Global Digital Stategy & ActivationAvon Jan 2011 - Sep 2012Northampton, GbProfessionalized corporate social media programs starting with regular quarterly audits of corporate accounts across 70+ markets, followed by RFP selection and implementation of a global SMMS for publishing, engagement & reporting.Founded an internal group of global social media stakeholders to share knowledge & best practices. To date over 300 members have opted to join the group and participate in regular monthly calls and an online community.Liaised across departments and managed cross functional work groups to align objectives and create processes, policy and governance. Created a global policy for social media guidelines for our over 6 million Representatives worldwide.Presented at Socialmedia.org’s Blogwell conference: social media case study on our Representative advocacy program for Representatives which has generated millions of shares.Acted as an internal consultant for brand and category teams to create social media campaigns, custom applications and major global product launches.Monitored social network trends, Identify & evaluate new strategic opportunities, tools and partnerships.Tracked & evaluated the performance of global social media programs, measured impact against business objectives and set standard social media bench marks.
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Digital Product ManagerNews Corp Oct 2008 - May 2010New York, New York, Us• Lead digital initiatives for social media & community, live online events, blogs.• Responsible for social network integration across domains, social login/registration, sharing and commenting used by 300k+ unique users. Referred 500k+ visits in the first 3 months. • Created an email newsletter and alerts program with landing pages, sign up modules, subscription management and tracking. • Managed partners for analytics & mar-tech platforms. -
Co-FounderIntelligent Business Communications Sl 2005 - 2007• Launched desktop-to-mobile phone messaging application for talent management agencies; which reduced casting assignment time by 95%.Translated client insights into product features.
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Co-FounderAcrason Solutions Sl 2002 - 2005• Managed cross-functional teams tasked with designing and developing custom digital projects including web sites for a range of industries from media to fashion as well as a niche CMS for the modeling and talent management sector. • Created dynamic web sites using xml and action script.
Leigh Garrison Education Details
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EsadeGeneral -
Rutgers UniversityOrganizational Leadership
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Duke University - The Fuqua School Of BusinessExchange Program
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Boston UniversityInternational Relations
Frequently Asked Questions about Leigh Garrison
What company does Leigh Garrison work for?
Leigh Garrison works for Talentism
What is Leigh Garrison's role at the current company?
Leigh Garrison's current role is Executive Leadership Coach.
What schools did Leigh Garrison attend?
Leigh Garrison attended Esade, Rutgers University, Duke University - The Fuqua School Of Business, Boston University.
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