I've worked as a freelancer under my company Studio Henson since 2003. My clients are often small businesses and artisans who are looking to establish a brand identity and build an online presence. Projects have included logo design, brand identity, video production and editing, photography, illustration, graphic design for print and digital media, website development and design, and copywriting. I also create original artwork and designs available on my website and Etsy. Recently, I added three separate brand lines to distinguish all that I offer through Studio Henson. Those lines are Studio Henson Designs, where I sell digital files; Studio Henson Goods, where I sell physical items with my artwork; and Studio Henson Jewelry, where I sell my handmade jewelry.

• Designed quick-turnaround print materials, resulting in increased brand recognition and event attendance with trade show attendees. • Eliminated additional photo shoots by utilizing existing photos and advanced Photoshop skills to create accurate renderings of missing products, saving a minimum of 76% on hourly costs.• Implemented time-saving methods and knowledge that reduced tedious, hours-long projects to less than 1 minute for more than 10 processes.• Manipulated 200+ complex photos using non-destructive and scalable techniques to generate files with consistent branding for cross-channel use.

• Streamlined social media designs by creating efficient templates and Photoshop actions later applied to over 20 online marketing events. • Supervised 5-10 weekly projects and mentored junior members.• Led team stand-ups and delivered concise updates in company-wide meetings, ensuring alignment across departments and fostering collaboration.• Achieved better consistency, clarity, and presentation of core values by developing new branding while collaborating with the marketing team and stakeholders.• Defined more than 50 aspects of new visual identity guidelines, including illustrations, typography, image treatments, and color application.• Accelerated project progress across 3 teams and saved 100s of work hours by setting up and organizing a full design system and library in Figma.• Caught a potentially expensive IP issue and avoided future legal issues.• Awarded promotion within the first 6 months after demonstrating exceptional initiative, team contributions, and supervisory skills.

• Developed more than 20 websites for small businesses while improving SEO and reducing file size for an average bandwidth savings of 57.5%. • Edited short promotional videos and wrote voice-over scripts for companies in 5+ industries that enhanced branding and customer recognition online.• Maximized small business clients’ time and money by generating targeted advertising materials and marketing assets to promote services/products.

• Strengthened company profits with improvements to brand and online presence, fortifying cross-departmental efforts to become an industry leader and profitable multi-million dollar business.• Created over 2,000 projects and materials for print, web, and video while managing brand identity and marketing schedules for 3 product lines. • Designed email campaigns with a consistent minimum open rate of 52% for a list with over 3,000.• Produced in-house videos via script writing, camera operation, motion graphics, and overall direction from 2012-2018, which garnered over 770,000 minutes of watch time on YouTube.• Authored 800+ short articles that involved photography, interviews, and niche industry knowledge, growing to the most popular site section.• Analyzed customer data to create a better user experience for the company website, resulting in a 143.5% increase in returning users.• Built a custom web solution using PHP, HTML, and CSS for the company’s first database-driven eCommerce website.