Strategically crafted brand identities and collateral for various companies by developing cohesive visual identities and compelling narratives that resonate with their target audiences. Leads cross-functional teams to ensure consistent and impactful brand communication across all platforms. Clients include Tile | Life360 | ZeroSpace | Rabble.IO | Tablets for Schools (UK) | Dolan Group, Inc | LD Entertainment | Bowman Design Group | MALFORGOOD | Stepping Stones Museum for Children | InHouse Theater | Wompus Print | Sustrans (UK) | Pledgeling | 34N 118W | Gladstein Neandross & Associates | NY Watch Straps | Bethel Town Democrats | The Devotion Project | Stephan Klaschka Consulting | Wild Angel Films.

Specialized in creating and managing the visual identity of the brand. Accountable for developing and implementing the overall look and feel of a brand, including its logo, color palette, typography, and other visual elements. Played a crucial role in developing a brand's messaging and tone of voice. Collaborated closely with marketing and creative teams to ensure that all aspects of the brand's visual and verbal communication are consistent and cohesive. Created compelling visual narratives that resonate with the brand's target audience and effectively communicate its values and mission. Led a team of creatives while also working closely with other stakeholders, such as executives, marketers, and product teams. Worked in tandem with brand strategists to the develop and manage of a brand's visual identity.

Defined global design strategies to ensure all Netflix offices around the world would inspire, inform, and delight all employees, by creating digital, signage, and wayfinding brand narratives, creating a comprehensive and detailed global brand manual, and leading a global team of designers to execute the designs. Developed design strategy that ensured design execution was continuously pushed and elevated relative to business objectives, cohesive to the overall project intent, and representative of Netflix’s culture and brand, as measured by a 20% increase in workspace use. Conceptualized, designed and oversaw fabrication of all physical touch points of Netflix’s brand within the workplace (5,000 sq. ft to 300,000+ sq. ft.) resulting in a cohesive, high-quality brand experience. Developed an EGD workflow (from conception to installation) that was implemented across multiple project types at various scales, resulting in a consistent and effective brand strategy. Managed and delivered brand concepts of the highest quality, on budget, globally. Researched innovative and sustainable solutions, materials, and applications by collaborating with outside experts. Provide creative direction and oversee projects by working with outside design firms to improve the quality of project outputs, which resulted in winning multiple design awards. Supervised and provided feedback to guarantee that 96% of projects are delivered on time and on brand by holding weekly meetings and design sprints.

Manage the creative process from concept to completion. Translate marketing objectives into clear creative strategies. Work closely with multidisciplinary project teams, including photographers, producers, web developers, freelance writers and SEO consultants. Lead and direct in the production of all marketing collateral and social media accounts. Create and ensure visual communication and brand standards are me. Oversee profitability, deliverables, timelines and budgets.

Strategized and conceptualized the creative, copy and brand direction from ideationto execution, while maintaining the delicate balance of an analytical yet empathic, humanapproach. Worked cross-functionally with Growth/Marketing in determining creative& brand strategy across all aspects of marketing: PPC, organic social, partnerships, landing pages,OOH, print, etc., as well as project managing the creative and product teams. Lead and developeda team of junior, mid and senior designers, raising the bar creatively and building strong team ofcollaboration and support.

Generates multiple design concepts and develops them into final design solutions. Develops retail environmental graphic design concepts that create brand experiences. Develops complex environmental graphics, visual communication layers and way-finding systems; including development of brand communication and message schedules. Presents concept and design work internally and to clients. Works with the project team and client’s management to ensure that the strategy and project requirements are reflected in the design developed.

 | Prepare technically perfect printer-ready files of artwork to be presented on various media such as large format and street level OOH across the United States, Canada and various other markets around the world. Responsible for the production and creation of OOH mechanicals and assists in the art direction for other world markets. Ensure that all work produced is technically correct resulting in high-quality, printer-ready files. Collaborate with creative directors, art directors, copywriters and account teams to design and produce pieces for internal and client presentations. Ensure that production pieces are produced timely, with the degree of quality promised to the client.

An innovator in the museum’s creative vision, design, production and installation of all on-site and satellite exhibit initiatives as well as related educational products that engage and educate children and caregivers. Led the design, project management, production and installation of two new exhibits that opened in 2014. Project creation and/or management spans a wide range of interactives including exhibits, educational videos and film series, interactive media, mazes, environmental spaces. Branding on topics including health, energy conservation and early childhood development. Invited to serve as a member of museum’s internal interpretive planning committee for 2015 beyond, including the planning of innovative educational spaces and programs that change the way individuals of all ages learn. Ensured that all exhibit experiences meet the organization’s standards of excellence and helps advance the museum’s brand, mission and educational philosophy. Serves as the museum’s representative when communicating and interacting with collaborators including Yale-New Haven Children’s Hospital and the Connecticut Energy Efficiency Fund (“CEEF”). Forged and solidified close relationships with internal team members, interdepartmentally as well as external vendors and fabricators. Awarded David M. Brush Award for professional development.

Design Intern: Full time internship; designed and produced e-mail blasts and posters; aided the designers with different tasks, including presentations and displays.

Designers and artists in the entertainment industry. USA is affiliated with IATSE.