Delivered vital energy, insight, expertise and acumen to this provider of weather-driven solutions to cable television systems, other video distributors and consumers. Designed and conducted studies that include detailed analyses of audience / customer data essential to strategic planning and decision support in programming, marketing, affiliate sales, distribution and domestic broadcasting. Compiled and evaluated data in local and national markets. Produced daily, monthly and quarterly… Show more Delivered vital energy, insight, expertise and acumen to this provider of weather-driven solutions to cable television systems, other video distributors and consumers. Designed and conducted studies that include detailed analyses of audience / customer data essential to strategic planning and decision support in programming, marketing, affiliate sales, distribution and domestic broadcasting. Compiled and evaluated data in local and national markets. Produced daily, monthly and quarterly reports.♦ Managed design, analysis and reporting on consumer tracking; assessed 12 years of unexamined data, and reported findings that illuminated past trends and supported key business decisions.♦ Assisted in designing questions, observing, and analyzing the results of focus groups; made national demographic analyses; documented audience and competitor ratings, cable network and consumer trends.♦ Created a database that provides detailed reports on promotional reach and frequency; leveraged syndicated resources for quality analytics and business intelligence. Show less

Led in-house advertising department for a private corporation operating in 120+ markets nationwide. Managed Marketing objectives in the planning, development, execution and measurement of media and creative advertising projects. Defined goals for growth and positioning. Crafted and executed multimedia promotional strategies. Cultivated partnerships and negotiated contracts. Scheduled, budgeted and managed projects across media, creative, production and legal. Instituted reporting metrics;… Show more Led in-house advertising department for a private corporation operating in 120+ markets nationwide. Managed Marketing objectives in the planning, development, execution and measurement of media and creative advertising projects. Defined goals for growth and positioning. Crafted and executed multimedia promotional strategies. Cultivated partnerships and negotiated contracts. Scheduled, budgeted and managed projects across media, creative, production and legal. Instituted reporting metrics; analyzed results and optimized investment returns. Effectively managed company’s annual advertising budget.♦ Developed and maintained strong relationships with broadcast sales executives, production companies, talent agencies, vendors and crew.♦ Launched cause-marketing partnerships with non-profit organizations that successfully developed positive public awareness.♦ Developed television campaigns that improved brand recognition and established a positive perception of the business with consumers.♦ Built a full-service advertising department from ground up; developed policies, business processes and systems; recruited and managed a team of specialists.♦ Worked with local branch managers to increase community awareness through direct mail campaigns, community events and partnering with various non-profit organizations and local schools. Show less