Leigh Kessler Email & Phone Number

Washington, District Of Columbia, US

At Mercury Analytics, I lead client solutions and new business development to get our cutting edge market research technology - online video focus groups, IDIs, surveys, creative content testing (video dial-testing, text highlighting, spotlight image testing) - in the hands of industry leaders across products, brands, political campaigns, associations, and.

Potomac, MD, US

Leigh Kessler's keynote and training presentations bring stand-up comedy chops to insightful and educational marketing strategies for any audience & event: - Marketing, Branding, Fundraising, Nonprofit, Sales, Small Business, & Personal Brands

Mclean, VA, US

• Led launch of CharityEngine brand in the nonprofit vertical, directing development of brand identity, integrated online & offline marketing & communications plan, acquisition strategy, event marketing, and user.
• Grew client roster from 1 to 80 including 5 “Top 100” orgs
• Led 3-year growth of 279% to $4.4 million in annual sales
• Recognized in 2014, 2015, 2016, & 2017 Inc. 5000
• Manage inside sales & marketing team of 6 as well as agency/channel partner relationships
• Oversee participation in 13 trade shows and events each year

Tysons, Virginia, US

Marketing advisor for A.I.-driven SaaS platform designed to facilitate peer-to-peer engagement between social contacts.

• Managed consumer and business insights research projects, moderated focus groups & IDIs, and provided resulting insights and messaging/tactical strategy for leading communications firms in DC and NY including APCO.
• Clients who I provided research strategy for included: Microsoft, McKinsey and Co. Johnson & Johnson, Duke Energy, GE, Monsanto, Friends of the Global Fund, Democracy Corps, NARAL, Kraft, NFL’s Play 60, Philadelphia.

Rockville, Maryland, US

• Directed brand identity, marketing & communications for Motionsoft’s enterprise CRM software and financial services in the health and wellness industry.
• Launched a new cloud-based platform for in gym industry.
• Created industry-leading branded blog The Circuit and podcast Gym Class Heroes which debuted on iTunes Hottest New Releases chart in partnership with industry leading media company Athletic Business.
• Led to recognition in Inc. 5000 List of America’s Fastest Growing Private Companies in 2011, 2012 & 2013 and Deloitte Fast 500 in 2012 & 2013.

Boston, MA, US

Managed advertising campaigns and rebranding effort for consumer brand TUMS (GlaxoSmithKline).

US

Provided creative copy and strategy for advertising agency specializing in cultural marketing. Clients included The Met, Philadelphia Museum of Art, & Broadway.

• Appeared regularly on VH1, WB, Discovery, Sirius and CNN offering commentary as pop culture expert
• Created sports-comedy TV/web pilot which was produced as a demo for MSG network
• Performed stand-up comedy for cruises, colleges, corporate audiences, and comedy clubs throughout the United States
• Watch TV Hosting Reel at http://youtu.be/4VDm_oP0Qt4

• Created and launched micro-targeted marketing strategies for licensing arm of vision care health provider
• Created and managed B2B branded entertainment website and b2c sales website
• Wrote all healthcare and consumer marketing collateral and directed trade show / event marketing
• Managed editorial/media placements, and coordinated licensees with product, sales, & publicity departments

B.A., American Studies, Psychology

Education record