Leigh Robshaw Email & Phone Number

Sydney, New South Wales, Australia

As a content manager with Content Rebels, I manage a pod comprising a subeditor and a large team of writers. I am responsible for managing the digital marketing strategy and content rollout for a number of national clients. My responsibilities include:• Ensuring all content assigned to my pod is delivered to deadline and meets our high standards• Managing my content pod timelines by working closely with my writing/editing team• Identifying opportunities for case studies for our own website and channels, or client’s channels • Maintaining excellent client relationships and gathering client testimonials • Internal and external reporting • Sourcing talent for interviews, coordinating and conducting interviews• Conducting research in line with client requirements • Crafting considered and well-researched briefs • Sourcing images • Incorporating client feedback• Managing all aspects of Rich Media assets and Authority Building for my Pod clients• Briefing for creation of infographics and custom graphics• Supporting the Content Director on client strategy• Keyword research and SEO data analysis

Sunshine Coast

• Responsible for scheduling, writing and subediting key sections of well-known Sunshine Coast news, lifestyles and real estate magazine, My Weekly Preview • Consistent generation of compelling story ideas targeted to a specific demographic • Writing engaging, accurate and informative cover stories, news stories and profiles• Adherence to strict weekly deadlines• Regularly liaising with external agents including Sunshine Coast Council and Visit Sunshine Coast, as well as advertisers, to achieve marketing objectives • Providing full editorial briefing to photographers to meet story requirements • Collaborating with production and sales departments and publishers• Maintaining open and regular communication with management • Dealing appropriately and professionally with readers and stakeholders if issues arise • Adhering to company style guide, policies and procedures • Engaging in and encouraging effective teamwork at all times• Performing the role of acting editor when required

Sunshine Coast

• Planned, researched and wrote news and features in the Sunshine Coast Hinterland Times • Work included a popular column called ‘The Simple Life’• Invited to guest edit in 2009 and 2011 by editor, the late Michael Berry, founding producer of ABC programs such as Four Corners and 7:30

The Open Road, Sydney

• Responsible for subediting this respected bi-monthly print magazine with a readership of two million• Responsible for writing travel stories, motoring news, road safety content and cover stories• Issues management when required

Sydney

I joined the Hay House Australia team as a writer and editor under the mentorship of Leon Nacson. I worked on numerous Hay House titles for authors such as Deepak Chopra, Louise Hay, Wayne Dyer, Stuart Wilde, Eckhart Tolle and Brian Weiss. I had a particularly close connection with the late Stuart Wilde, who invited me to London for a year to work as his book researcher and editor.

Sydney

I was a writer, assistant editor and editor for this suite of three travel publications. We published the annual 300-page glossy holiday manuals Pacific Island Paradises, Asian Paradises and Caribbean Paradises. I began in the role of editorial assistant and worked my way up to editor. I was responsible for writing editorials on each country we featured, as well as small editorial features on holiday accommodation across each region, from 1-star to 5-stars. I sourced content and photography, liaising with the graphic design team and printers to deliver these large magazines on deadline.

Sydney

I joined the team as a writer for this quarterly full-colour glossy travel magazine, founded by Marjorie Crowley who at the time was the president of the Australian Society of Travel Writers. I was promoted to associate editor and was responsible for assisting Marjorie in sourcing and writing travel stories, business features and photography. I also liaised with a graphic design team and printers.

Ba, Communications

Bachelor of Arts in Communications majoring in Professional Writing and Journalism, Media Production and PR.

Education record