Planned, produced, and promoted a variety of marquee sector reports with top management consulting firms and government agencies. Created and developed the firm’s signature podcast to become one of the top 3 VC-focused audio programs in Southeast Asia. Turned AC Ventures’ content hub into a significant driver of web traffic, growing unique visitors to the page by 567% annually. Handled end-to-end planning, execution, and promotion of the firm's Annual General Meetings, bringing together portfolio founders, LPs, government, and industry stakeholders. Authored a full-length book on VC in Indonesia and secured a global publishing deal with Wiley, due out in Q2 of 2025. Routinely positioned the partners and portfolio in the press as industry thought leaders in Southeast Asia and China. Delivered hundreds of thousands of dollars worth of advertising equivalent value for the firm and its portfolio, including speaking engagements at some of the world’s most elite business forums.

Founded C2 Media, the parent company of Content Collision, Indonesia's premier tech PR firm.Managed an extensive roster of Fortune 500 clients, including Alibaba, Western Digital, and Expedia Group.Established ContentGrow, a managed network of freelance talent catering to global blue-chip clients.Notable anchor clients include Blinkist, Cision PR Newswire, Axel Springer, South China Morning Post, and Boston Consulting Group.

Specialized as a solo practitioner in media relations strategies across the US and Asia for diverse private and state-owned enterprises and their venture investment arms (Telkom Indonesia, BRI Group, Mandiri Group, Grab, etc). Planned and executed comprehensive strategies including press engagements, thought leadership, and industry whitepapers for various sectors such as venture capital, telecommunications, and digital banking.Landed a Forbes cover story and facilitated high-impact media engagements, arranging key interviews with top-tier outlets including Nikkei Asia, Reuters, The Wall Street Journal, and Bloomberg.

Served as Chief Editor for Tech in Asia in Indonesia, leading groundbreaking coverage on the market's first mega-rounds of funding.Was first to break the story on Tokopedia's landmark $100 million funding round from SoftBank and Sequoia, setting a precedent for tech journalism in Indonesia.Spearheaded extensive reporting on the rise of Gojek and Grab, the early e-commerce battles between Shopee, Bukalapak, and Tokopedia, as well as the market's early fintech revolution from 2014 to 2016. Recognized as Indonesia's top tech journalist, shaping the narrative around technology advancements and VC trends for the next generation of journalists.

I acted as the liaison between the advertiser and my publication. I sold advertising space and helped the customer find the best way to reach their target demographic. I also monitored the production of their ads to make sure that every aspect of their account was being handled thoroughly.