Leigh Tricamo Email & Phone Number

New York, Ny, Us

New York, United States

Edison, New Jersey, United States

As the VP of marketing, I drove the complete scope of marketing for 10 catalogs with 20 individual marketing efforts monthly. Seamlessly growing and evolving over my tenure, I supported the organization through 4 M&A processes while acting as a key component on the senior leadership team tasked with leading the organization in the future. I showcased a deep understanding of customer relationships at every level while deploying industry-leading best practice and data-centric strategies across circulation, e-commerce, promotional planning, and forecasting.Key Results:▬▬▬▬▬▬▬► Grew a single title to reach 3M 12-month buyers with $200M in sales. ► Streamlined customer acquisition across the entire organization – extensively analyzing lifetime value both within each catalog business as well as across the entire company to enable focus customer acquisition spend for maximized ROI. ► Collaborated in the construction of an internal database warehouse – removing a 3rd-party vendor and producing immediate gains across analysis, data-driven decision-making, and understanding of customer acquisition thresholds. ► Restructured the team to focus on the total business and removed silos – fostering a holistic view of the total business to spearhead growth and create a greater sense of ownership.

As the director of marketing, I was tasked with transforming the marketing function and growing a recently acquired catalog from the ground up. I immediately defined strategies to streamline and overhaul while cultivating a strong team culture and renewing focus on proven customer acquisition tactics. Key Results:▬▬▬▬▬▬▬► Built out the plans and marketing strategies that propelled customer growth – reaching 3M 12-month buyers. ► Introduced both internal and external databases to develop analyses of lifetime value, product affinity behavior, and buying patterns. ► Improved functionality and design of websites via internal corporate IS resources.

In this role, I led the complete marketing function for Gump’s catalog and Gumps.com with a talented team of catalog marketing, internet marketing, and merchandising leaders. I designed and deployed outbound email campaigns, partnered on the creative process, and collaborated with the retail store to maintain brand consistency and awareness. In my short tenure, I was successfully able to drive gains in lapsed customers and increase customer retention through aggressive promotional activities.

Leading as the marketing manager, I guided all marketing programs, circulation, promotions, and merchandise analysis for Kitchen & Home and Colonial Garden Kitchens catalogs. I further showcased my data-driven mindset with the forecasting of demand and orders to uncover profitability of product categories. Impactfully, I created innovative marketing tests across price sensitivity and reactions in collaboration with researchers from M.I.T. and University of Chicago.

Entering the Hanover Direct organization, I led circulation and marketing for the Hanover House and Tapestry catalogs with oversight of list selection, merge/purge, and house segmentation. I quickly formed a cross-functional partnership, cultivated a more data-driven environment, and boosted customer retention and reactivation.