Leila Arab Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Worked on several client projects and collaborated with Product Owner, Senior UX Designers, Senior Visual Designers, Business Analysts and Developers: • Redesigned a Food Distributor’s B2B ecommerce website. Client, located in the southwest region of the US, had 2 existing sites that we combined into 1 brand new responsive website. Had 2 exploration work sessions with the client (#1 create an order and #2 order history/order status). Supported Sr. UX Researcher with survey, interviews and created prototypes for 2 rounds of usability testing.• Migrated over a B2B ecommerce site from SharePoint to Znode (ecommerce platform) for a leading global manufacture that provides components for trailers and RV manufacturers. MVP release: created a sitemap and wireframes under a very tight timeline (2 Sprints: Nov-Dec for a March release). • Redesigned the purchase flow for a B2B ecommerce portal for a non-profit (wireframes, annotations, low-fidelity prototypes, user flows, decision trees, UX Quality Assurance). In an agile environment, worked very closely with the Product Owner and Business Analysts to solve problems for the B2B ecommerce portal. • Designed a new and easy to maintain Corporate Social Responsibility Microsite (CSR was in a PDF format previously).• Created a component documentation spreadsheet (PDP page) for a food redistributor• Conducted marketing and messaging research for voice assistant competitors for a large tech company (text-to-speech).

Glencoe, Il

• Redesigned the bistro’s website and made the site mobile-friendly by using WordPress.com, which resulted in an increase in new users (2,288 June 1-30, 2021 vs. 1,133 June 1-30, 2020)• Designed a mini Restaurant Management System (POS and Kitchen Display System)• Designed a responsive online ordering website for the bistro• Created new company logo with Canva, and set up new company business email with Zoho• Analyzed user engagement with Google Analytics

Greater Chicago Area

• Wrote, edited and proofread benefits enrollment materials, which included benefit guides, posters, postcards, flyers and memos• Took an active role in updating the Innotech Benefits Solutions website (renamed as Enrollment Resources Group) by instructing the Mumbai web development team on content and design changes to further enhance sales• Identified and resolved content changes with clients, and relayed details and edits to design team• Developed communication templates to improve work efficiency, save time and eliminate errors on complex communication campaigns• Utilized Smartsheet to effectively track and analyze communication costs to reduce expenses• Monitored and reported communication campaign progress on a weekly basis to ensure deadlines were never missed and tasks were completed• Achieved campaign deadlines by collaborating with project managers, designers and sales team• Cultivated effective partnerships with clients, brokers, and voluntary benefit carriers

Schaumburg, Il

• Answered over 100 inbound calls per day in order to educate and enroll individuals into the Illinois Medicaid health plan and Primary Care Provider (PCP) of their choice• Maintained confidential information and followed HIPAA requirements• Trained new staff on call center procedures and how to record information within HealthTrack• Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately

Bachelor'S Degree, Communication, General

Bachelor’s Degree in Liberal Arts and Sciences concentrated in Communications and minor German Language Placed on the Dean’s List.

Associate Of Arts (Aa), Communication

Associate in Arts concentrated in Liberal Arts and Sciences An academic essay published in The Harper Anthology Volume XXI A poem.