Leila Kalife work email
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Leila Kalife personal email
Leila Kalife is the President of WeWant, an association she co-founded in 2022 with Stéphanie Manzanares. The organization aims to enhance the social and emotional skills of adolescents and empower them to build a sustainable world together.WeWant offers schools eco-citizen engagement programs, aligned with the French Ministry of Education's competency framework for education for sustainable development and the United Nations' Sustainable Development Goals (SDGs). WeWant workshops enable teenagers to grasp the challenges of sustainable development and to work together to come up with concrete solutions for their school.WeWant is the result of nearly 20 years of experience across France, India, Singapore, China, Fiji Islands, United Arab Emirates and Oman. Throughout her professional journey, Leila has been dedicated to youth well-being, spanning digital leisure, education, housing, and involvement in parent-teacher associations.In 2019, she completed her Executive MBA at EMLyon, with her thesis focusing on women's entrepreneurship in the Middle East. Her interactions with Omani businesswomen have strengthened her desire to work in the field she is passionate about: youth education and development.
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Presidente CofondatriceWewantParis, Fr -
Co-Founder And PresidentWewant 2020 - PresentBoulogne-Billancourt, Île-De-France, FranceWeWant aims to enhance the social and emotional skills of adolescents and empower them to build a sustainable world together.WeWant offers schools eco-citizen engagement programs, aligned with the French Ministry of Education's competency framework for education for sustainable development and the United Nations' Sustainable Development Goals (SDGs). WeWant workshops enable teenagers to grasp the challenges of sustainable development and to work together to come up with concrete solutions for their school.
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Inex - Experientiel® France Committee MemberInitiative Pour Le Développement Humain Par L'Expérientiel-Inex Jan 2023 - PresentÎle-De-France, FranceThe INEX project brings together a community of education and training professionals who share a common reference in the "Experiential" pedagogical process. It addresses the strategic educational, social, and economic challenge of developing and certifying human competencies or "softskills". -
Animatrice Escape Game Code ClimatCode Climat Jan 2024 - PresentVille De Paris, Île-De-France, France -
Senior International Marketing ManagerEagle Hills 2015 - 2016United Arab EmiratesDevelopped marketing strategies for 4 new luxury development projects in Morocco and Nigeria (master-planned communities integrating residential, hospitality, retail and offices)- Revamped the marketing strategy for "La Marina Morocco", Eagle Hills’ first city hub in Rabat-Salé, to raise the project awareness among local and international customers, generate leads and increase sales- Designed the marketing strategy for the launch of "Tanja Waterfront", Eagle Hills’ first luxury waterfront development in Morocco - Defined the PR & Events strategy for the launch of Morocco’s first Fairmont hotel and branded residences- Set up a new marketing plan to relaunch The Address hotel and residences in Centenary City in Abuja, Nigeria- Managed 4 marketing managers and coordinated with 4 development managers -
International Brand ManagerUbisoft Jan 2013 - Jun 2014Montreuil Area, FranceDefined the global brand strategy for "Rabbids" ("Les Lapins Crétins" in France) with a strong focus on transmedia development (gaming, digital, TV series, publishing, licensing, theme park)- Analysed consumer and market studies to identify development opportunities: brand barometer, consumer trends, TV metrics, new licensing categories, transmedia best practices- Supported the launch of the animated TV series on Nickelodeon US and France Television- Managed the creation of all marketing assets dedicated to gaming, digital, TV and licensing activities- Presented the new game project’s SWOT analysis and 3-year P&L assumptions to Ubisoft CEO - Pitched the new game project to Wall-Mart, Toys’R’Us, Target and Best Buy in the US- Managed 2 International Product Managers and coordinated with US and EMEA brand managers -
Chair Of The School Council Marketing Committe And Ptfa PresidentInternational School Suva Jan 2010 - Dec 2011Suva, Fiji Islands- Revamped the marketing strategy to strengthen the school attractiveness- Organized 6 fundraising events including the most popular social event in Suva: +47% in 2010, +35% in 2011- Increased student admission by 25% in 2011 vs. 2010- Led the PTFA (Parents, Teachers and Friends Association)- Managed 1 Marketing Manager -
International Brand ManagerUbisoft Apr 2008 - Sep 2009Shanghai City, ChinaResponsible for the worldwide launch of "Cloudy with a Chance of Meatballs", the multi-platform video game based on Sony Pictures Animation's first 3D animated movie- Defined the consumer target, game positioning and communication strategy- Analyzed target consumer behaviours, new market trends, competitors’ communication best practices- Challenged the production team's decisions throughout the development process- Presented the game’s marketing strategy to Ubisoft CEO - Supported operational marketing teams to convince retailers about the game's potential- Developed top quality communication tools including the game’s official trailer - Introduced the game at the E3 2009 in Los Angeles- Managed 1 International Product Manager
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Business Development ManagerOmg (Omni Marketing Global) Feb 2005 - May 2005SingapourOMG Asia is the largest integrated retail marketing service company in Asia with local operations in Singapore, Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Thailand, Vietnam and China. During 4 months I supported OMG’s Demo Power business unit in Singapore.- Developed in-store trial and product demonstrations at all major retail channels in Singapore- Managed and trained a team of promoters -
Emea Brand ManagerVivendi Jan 2002 - Feb 2004Paris Area, FranceVIVENDI GAMES Developed the marketing strategy to relaunch "Jumpstart" (#1 educational software brand worldwide) in 5 European countries (France, Germany, UK, Spain, Italy) and Australia- Defined the new brand identity and formulated the European marketing plan for the launch of 5 new titles- Designed a complete set of marketing tools: style guide, product sheet, press ad, sell sheet, POS material, demo CD, digital press kit and website- Managed 1 Assistant Brand Manager and coordinated with 5 local brand managers, the international manufacturing team and the Dublin-based localisation studio to plan product releases (25 new SKU) and reorders -
Brand Manager FranceVivendi Jan 2000 - Dec 2001Paris Area, FranceVIVENDI GAMESResponsible for all kids licensed products ("Sabrina The Teenage Witch", "Sabrina The Animated Series", "Franklin the Turtle", "Barbie", "Fisher Price", "Jurassic Park")- Set up and implemented marketing plans with a strong focus on Trade-Marketing, PR, and cross-promotions with other licencees- Led the localisation team to get the software tailored to the French market- Motivated the sales team through software training and marketing presentations
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Junior International Brand ManagerFromageries Bel Jan 1998 - Sep 1999ParisAssisted the Marketing Director in developing the Kiri and Cantadou cheese brands in North European countries- Analysed market research data to provide consumer insights for the creation of new products- Launched 3 new products : created product concepts, briefed R&D and developed packaging- Coordinated marketing activities with 5 local product managers- Assisted the French sales team to push product listing and negotiate promotions with supermarket managers (Paris area) -
Assistant Product ManagerSanofi Pasteur Jul 1997 - Dec 1997New Delhi Area, IndiaPasteur Merieux India Ltd- Conducted market research on anti-rabies immunization and presented recommendations to the Managing Director- Created communication tools for the launch of a new vaccination program -
Associate Product ManagerMondelēz International Sep 1996 - Dec 1996Paris Area, FranceLU Biscuits- Launched the "Jurassic Park The Lost World" promotion campaign for the Dinosaurus brand- Updated 60+ packagings with the new LU logotype -
Trade Marketing AssistantColgate Palmolive May 1996 - Aug 1996Colombes, France- Analysed home care retail planograms- Recommended product listings for the Soupline brand
Leila Kalife Skills
Leila Kalife Education Details
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Business & Management -
Marketing
Frequently Asked Questions about Leila Kalife
What company does Leila Kalife work for?
Leila Kalife works for Wewant
What is Leila Kalife's role at the current company?
Leila Kalife's current role is PRESIDENTE COFONDATRICE.
What is Leila Kalife's email address?
Leila Kalife's email address is le****@****ahoo.fr
What schools did Leila Kalife attend?
Leila Kalife attended Emlyon Business School, Neoma Business School, Cpge Lycée Ampère.
What are some of Leila Kalife's interests?
Leila Kalife has interest in Education.
What skills is Leila Kalife known for?
Leila Kalife has skills like International Marketing, Marketing Strategy, Brand Management, Brand Developement, Product Marketing, Kids Video Games, Project Management, Video Games, Children, Marketing, Market Planning, Advertising.
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